Christopher Silvestri on mentoring with GrowthMentor

Mentor story

Magnum · 20 sessions

“As a copywriter, we're never in contact enough with our audience. GrowthMentor keeps me in the room with the founders I write for, hearing their problems in their own words.”

Christopher Silvestri

Founder & Conversion Copywriter · Conversion Alchemy

United Kingdom · christophersilvestri.com ↗ · Jun 2026

Conversion CopywritingConversion Rate OptimizationUser Research

The Work

Tell us about what you do and how you got here.

I'm a conversion copywriter. I work mostly with B2B SaaS on messaging, copy, and the conversion side of things, helping founders figure out how to present their product so it actually resonates with the people they're selling to.

My background is in UX design and conversion rate optimization. I learned all of that working at an agency, and over time I narrowed in on the part I cared about most, which is the words. How you say what the product does, how you differentiate, how you make a stranger feel like you're talking directly to them. That's the work I do now.

Where I want to take it is bigger. I have this vision of building the Ogilvy of conversion copywriting, a proper agency one day. The start is much smaller than that, obviously, but that's the direction.

Why Mentor

What made you join GrowthMentor in the first place?

The main reason is something specific to my craft: as a copywriter, I think we're never in contact enough with our target audience. The whole job depends on understanding your customers and empathizing with them as much as you possibly can. If you lose touch with how they actually talk, your copy goes flat.

GrowthMentor is a really good way to constantly keep in touch with that. Every call puts me back in the room with early-stage founders, hearing their real problems and motivations in their own words. And it's a nice way to give back at the same time. All of my calls so far have been free. I'm not even sure I'll ever charge. For now it's just been really good.

Who They Help

So the calls double as research for you. What are people actually coming to you with?

Almost always it's about optimizing their messaging and copy. These are mostly early-stage founders, and they're not clear on how to differentiate themselves or how to present the product in a way that speaks to their customers. So they ask me how to sharpen it, or how to collect more data on their customers so the copy has something real to stand on. I get a few UX and conversion rate optimization questions too, because of my background.

That's the loop for me. I'm helping them, and at the same time I'm hearing exactly where founders get stuck, in their language. That feeds straight back into my own work.

A Standout Session

Why do founders struggle with the homepage more than any other page?

The homepage comes up constantly, more than anything else, and it's because a homepage isn't a landing page. You get all kinds of visitors, the goal isn't obvious, and you're trying to do several jobs at once: explain what the product does, route people to different pages, and speak to several customer personas at the same time. It's overwhelming, and most founders feel that overwhelm without being able to name it.

After answering the same thing a few times, I built a set of slides that lay out how to structure a typical B2B SaaS homepage, the reasoning behind each section, how to collect the data for it, and what each section's purpose is in the customer journey. I just give them away so people can get some clarity. The mistake underneath it all is treating the homepage like a single-message page, when really it's a junction, and you have to design it as one.

Inside the Platform

You're always tweaking your own clients' homepages. Is constantly changing a page a strength or a weakness?

It's a healthy sign, as long as you have good reasoning behind it. The question is always why are you doing it, and what kind of change is it. Testing different words on the same angle, swapping in social proof, trying new calls to action, those are changes I'd make regularly. The thing I wouldn't do is completely change your positioning, design, and branding every few months. Once you're set on a positioning, especially one that's research-backed and you have the data for, stick with it for at least six months and see how it goes.

And testing doesn't have to mean an A/B test every time. A/B is good, but I do a lot of usability testing and message testing too. It's better to have a mix of tactics than to treat one as the whole answer.

What They Got Back

What's changed in you because of this?

It's kept me sharp in the exact spot my work lives. Because I'm on these calls regularly, I'm never guessing about how founders actually describe their problems. I hear the real phrasing, the real confusion, the real motivations, and that's the raw material of good copy. It's like having a standing line to my target audience that most copywriters would pay a fortune for.

It also pushed my own ambitions forward. Talking through other people's positioning problems sharpened how I think about my own direction. I started out assuming I'd be a solo copywriter forever, and the more I did this, the more I saw how much of the process I could delegate and build a team around. The Ogilvy-of-conversion-copywriting idea grew out of staying close to real problems instead of working in a vacuum.

The Filter

Who should and shouldn't apply?

Don't apply if you're only in it for a side income or a credential. The whole thing works because people show up to genuinely help, and that's easy to spot when it's missing.

Apply if staying close to real people and their real problems is something you actually want, not a chore. For me the give-back and the learning are the same act. I came to help founders and I walked away understanding my own market better every single time. If that trade sounds good to you, you'll get a lot out of it.

The Verdict