I run Precision Consulting now. Fractional work on conversion, UX, and commercial growth, mostly for e-commerce and product teams. But I got here the long way around.

I started out in e-commerce in Pakistan and spent about six years in the industry before I moved abroad and eventually landed in Dubai. Along the way I shifted into quick-commerce and dark stores, the operational, high-pressure end of retail, eight markets running at once. Good training. Not the work I wanted to do forever.

The consultancy wasn't a plan I sat down and wrote. It grew out of GrowthMentor, honestly. I'll get to that.

I'd been mentoring for a while, and somewhere in those calls I noticed I was having more fun on them than in my actual job. Different markets, different industries, real problem-solving every time. It kept my brain going in a way my day-to-day didn't. At some point I thought: what if I could do this all the time?

Early 2024 I decided to test it. My first project actually came from someone I'd mentored here. We'd had a few good calls and afterwards they asked if we could keep working together long-term. That was the spark.

Then I did the thing I'm proudest of: I flipped to the other side of the table and started booking sessions as a mentee. I found mentors who'd been running their own consultancies for ten, eleven years and just asked them everything: how did you start, what went wrong first, what would you skip. Tina and Agata helped me narrow my scope and map out the exact launch steps. Spiros kept me honest. He'd drop into my messages with "did you do it? did you message five people? good job." Kosta took the technical side of cold outreach, stuff that had taken him months to work out, and handed it to me in thirty minutes.

That's the part people miss. I did in a month what would have taken me six on my own, at a much higher quality, because I wasn't guessing. GrowthMentor didn't just give me the idea for the company. It helped me find the direction, the offer, and the nerve to actually do it.

Claude Code all the way. It's basically my assistant at this point, and I love it. But here's what I've learned using it every day: after a while it becomes that employee who's a bit of a know-it-all and a bit of a slacker. If you don't watch what it's producing, it'll put in things you never asked for and skip the nitty-gritty that actually matters. You point it out and it goes "oh, you're right, that didn't need to be there."

So it gives you a great baseline. What it can't do is the human part. It can't tell you what good looks like, and it can't make people resonate. If I hand you a book written by AI versus a real one, which do you actually read? Same with a website. People resonate with humans; we're social creatures. AI takes what you give it and speeds it up. You still have to be the QA, and you still have to bring the direction.

And if you don't have that skill set yet, that's exactly what a place like GrowthMentor is for. Ask a human.

Don't apply if you're chasing a side income or a line on your LinkedIn. People here can tell, and you won't enjoy it.

Apply if a stranger's hard problem genuinely lights you up, if you'd rather spend thirty minutes untangling someone's puzzle than scrolling. The funny thing is how much you get back. I came to give, and it rerouted my whole career. That only works if you show up for the right reason first.