Giovanni Baraldi

Member story

“GrowthMentor is helping my career, and it allows me to meet and talk with new professionals every day.”

Giovanni Baraldi

Growth Marketer · UNGUESS

Italy · unguess.io ↗ · Jan 2024

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The Work

Tell us something about yourself and what you are currently working on.

I'm an energetic and proactive person, always curious and happy to meet new people and learn from them.

I currently work at UNGUESS as a growth manager. Thanks to our crowd, we help both companies and users to have highly efficient and usable digital products.

Before

Before you learned about GrowthMentor, how did you deal with the challenges you faced?

Before knowing GrowthMentor I attended many courses, blogs, webinars, and offline events. Networking also had been a good source of knowledge which allowed me to acquire solutions from others' past experiences.

The Decision

What ultimately compelled you to sign up for GrowthMentor?

One of the benefits I desired most is the great community growth mentor has. I see it as an incredible and valuable asset. The possibility of talking with so many professionals, with a deep experience in the fields I'm walking in, convinced me to apply.

Moreover, I'd like to create an Italian community within GrowthMentor.

I immediately started to talk with professionals asking how they managed testing and growth in their company to create concrete value for it. I talked about ads, SEO, funnel, and experimentation process. All aspects that I'm improving in UNGUESS.

Inside the Platform

What's your favorite thing about GrowthMentor?

As I mentioned before, it's the community that is a great asset. I believe that many opportunities and connections beneficial for each member may arise from Growth Mentor.

What topics have you mostly discussed with mentors?

I have discussed a lot about running ads (both LinkedIn and Google), leading a proper experimentation process, and improving SEO.

I want to highlight the precious help of Jason Barbato, Daniel Choi, and a great discovery is Jose Moreno. I appreciate their help and I'm happy to consider them mentors and talk with them.

The Breakthrough

Is there a specific session/mentor that stands out in your mind as super helpful?

Jason Barbato, Daniel Choi, and Jose Moreno are the three I keep coming back to. Jason gets growth channels and attribution, and what stands out is his transparency and the year of his own experiments he was willing to walk me through. Daniel is sharp on PPC and LinkedIn ads strategy, and he always comes prepared with concrete suggestions. And Jose knows Google Ads deeply. We went into my campaigns together to find exactly what wasn't working.

The Transformation

How has GrowthMentor helped you?

The key learnings I've adopted and am working on include an improved experimentation process, as well as enhancements to both Google Ads and LinkedIn Ads.

GrowthMentor is helping my career, and it allows me to meet and talk with new professionals every day.

The Verdict

What three adjectives would you use to describe GrowthMentor?

Insightful
indispensable
valuable

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