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Haley Carpenter

Haley Carpenter

Founder at Chirpy

Founder of Chirpy, a consulting firm specializing in user research and experimentation for ecommerce and lead-gen clients, with deep CRO expertise from roles at Optimizely and CXL.

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1 post by Haley Carpenter

How to turn qualitative data into quantitative data. The spreadsheet method, step by step.

The exact spreadsheet method to turn qualitative data into quantitative data, then turn the insights into experiments. A step-by-step coding process from a CRO researcher.