How to run successful paid search campaigns for SaaS companies

Posted on 13 Dec 2020
PPC StrategiesSaaS

Learn exactly how to use the Jobs to be Done framework to conduct user interviews. Vassilena Valchanova shares her screen and holds nothing back walking us through exactly how she does it.

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About this talk

This session will highlight some of the key differences between running traditional paid search campaigns and running campaigns for SaaS. Google Ads campaigns could be easy to describe as “too expensive” to work for your SaaS startup, principally if your software is modestly priced. With the right strategy, it’s possible launching paid search campaigns that bring in customers, derive valuable brand exposure, and produce leads at a very reasonable cost.

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