🧐 I’ve been recently evaluating the idea of creating an analytics and marketing attribution Saas. It was tough to talk to the right people, but then I found this and interviewed 6 people in a month!

It’s called GrowthMentor and thanks to this platform, I had 1:1 meetings with some folks experienced at GTM strategies, attribution and measuring the cost per lead. But before I found this treasure, I had to roam a bit through the woods 🌳🌳🌳

💡Through GrowthMentor I learned some important things, such as:

– The cost-per-lead calculation world is a very messy one because everyone uses their own way to calculate it.
– Moving people away from their CRM is a mission-impossible task. Rather, bring useful information to their CRM.
– Focus more on revealing user journey and attribution and less on calculating the cost per lead.

Thanks a lot to the folks who offered to help: Stefan Repin, Michel K., Tom Lloyd, Manish Balakrishnan, Ben Pines, Egor Donde

#gtm #saas #startups

When I started as a first-time marketing leader with a consequent budget and ambitious objectives to hit, I had no idea where to start:

– Who do I need to hire?
– How to set up an impactful marketing plan and deliver results?
– What are the most important things to focus on first?
– How to build credibility with management and the other departments?

While I started looking for a way to get in touch with marketing experts who have “been there and done that” to get some advice, I found GrowthMentor – a growth mentorship platform offering 1:1 video calls with professionals in GTM strategy, product marketing, team leadership, customer acquisition, and more.

Attending dozens of these calls really helped me get more clarity and confidence in my own abilities as a stretch VP (and cope with my imposter syndrome).

Last month I joined the GrowthMentor platform and it’s been an incredible experience so far!

The community Foti Panagiotakopoulos, Jessica Volbrecht, and Elisavet Maniou has built is exceptional, with engagement through the roof on both sides of the marketplace.

I’ve already met with 8 new businesses and have mentored on:

📈 how to develop a go to market strategy
🔎 implementing an N dimensional seo strategy
🤖 setting up an end to end customer journey automation
🚀 organic growth with personal branding

Grateful to meet a few at their London event last night!

For the last month I’m constantly talking with GrowthMentors about so many cool topics like:

– Mindset 🧠
– Marketing 🖼
– Leadership 💪
– LinkedIn profile management 📘
– Possibility of switching to game dev in the future 🎮
– Tips on how to work with influencers 🤳
– How to work with Reddit 🔴
– Lead generation channels for tech startups 👩‍💻

And so much more 🤓

Happy to share my collection of reviews 😅

Check out their platform – ➡ https://t.ly/2oUvX

PS: If you’re looking for a mentor from the list mentioned above – ask me, I’d be happy to introduce you 🤗