Skyrocket your B2B SaaS’ growth with a Pricing & Packaging restructuring 

Posted on 31 Oct 2022
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Why restructuring your P&P is the smartest growth decision you can take 

More marketing hides the problems under the carpet.

Achieve the same results with a smart P&P restructuring.

Lots of company owners believe that a Packaging & Pricing restructuring is mostly a financial exercise. 

The reality is different: your P&P is part of your offering and a major growth factor. 

In front of the upcoming recession, rethinking your P&P is necessary to improve your go-to-market and support all of your growth and product metrics.

In this workshop, we will focus on shading light on this necessary exercise by sharing all the steps required to perform this restructuring yourself in a simple and concise manner. 

You'll learn:

  • Why a Pricing & Packaging restructuring is exactly what your company needs
  • Why an effective positioning is necessary before you start considering a Pricing & Packaging restructuring
  • How to build packages that achieve package/segment fit
  • What is the value metric and why it is the only thing you cannot sc*** in this exercise
  • How to crash test different value metrics and find the best for you
  • How to test your Pricing & Packaging hypothesis and get user feedback
  • How to figure out your price points

The mentors in this video

Aggelos Mouzakitis SaaS Customer research, PLG and Pricing

B2B SaaS companies come to me with their problems. I do customer research, understand the deep causes behind the problems and I fix them.

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