Product-Led Storytelling: How to Capture Demand with Content

Posted on 28 Jul 2021
Content MarketingSaaS

The 9-step process for crafting stories that converts

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Product-led stories is how to ditch MQLs and still increase your pipeline with more qualified opportunities.

Content is still an excellent way to attract, engage, amplify real business interest (not emails disguised as MQLs), and build your business.

But the old approach to content cannot achieve those.

And that's where Product-Led Storytelling comes in.

You'll learn:

  • What Product-Led Storytelling is.
  • How to rethink your content strategy.
  • How to rethink your SaaS sales funnels.
  • How to attract and filter your ICPs with each content piece.
  • How to engage and show with your content.
  • How to compel and convert directly from content.

The mentors in this video

Victor Eduoh B2B Content & Storytelling Strategist, Copywriter

With a storytelling approach, I help B2B SaaS businesses build authority-building SaaS content strategies & copywriting that drive growth. Book a call, and I’ll show you how to use my unique Product-Led Storytelling framework to craft content/copy that engage & converts readers into users (not MQLs)

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