All your questions about mentorship, answered

How can a Google Ads mentor help me?

Because Google Ads relies on similar skill sets to SEO, the algorithm seems like a black-box within a black-box. Making it double the complications in comparison to other platforms like Facebook or LinkedIn.

For those new to PPC, it sounds like a one-way ticket to wasting a ton of money.

And even if you’ve been running campaigns on other platforms for ages, you’ll likely find yourself back at square one when it comes to Google Ads.

Which is exactly why you need a mentor.

Most Google Ads mentors have run hundreds of campaigns across dozens of industries. They have a deep understanding of how to pick the right keywords and optimize landing pages to improve quality scores. And they’ve bid on enough campaigns to know how to get the best bang for your buck.

And because your mentor will take a “done with you” approach, you’ll understand your mentor’s thought process behind every decision. Which will help you hone your instinct for good ad campaigns faster.

When should I talk to a Google Ads mentor?

Whether you’re considering running Google ads or already running them, you should talk to a mentor.

If you haven’t started on the platform yet, your mentor can teach you the ropes. They’ll teach you how to research keywords and determine the most relevant ones for your company. They’ll show you how to build landing pages and write ads that improve your quality scores rather than tank them.

If you’re already running Google ads, a mentor can help you when:

  • You can’t seem to break a certain ceiling on your quality scores
  • Your CPC has suddenly skyrocketed and you need a new plan fast
  • You’re struggling with limited ad visibility and don’t know why
  • You’ve seen an abrupt negative change in your campaign metrics
  • You want to test and optimize your ads in a cost efficient way

So make Google Ads feel like far less of a gamble. Shortcut the time, effort, and expense needed to succeed by arming yourself with a mentor’s expert advice.

Why should I talk to a mentor rather than just take a course?

Courses and blog articles can teach you the basics of Google ads. But, ultimately it’s just theory.

As anyone in the startup world knows, even the best plans rarely survive first contact with reality. And when you’re putting money down on ads, wouldn’t you rather have some certainty behind your bets?

Our mentors aren’t fluffy theorists. They’ve been in the trenches and been hands-on with the work. They’ve seen fantastic successes, spectacular failures, and everything in-between. They know what works and what doesn’t.

So, you could spend hundreds of hours reading articles, taking courses, and blindly testing out tactic after tactic. Which will probably waste a ton of money.

Or you could shortcut all the frustration and waste by talking to a mentor who has walked the path before. You’ll get advice tailored to your campaigns, increase your ROAS, and have more confidence in your campaigns going forward.

Why should I trust GrowthMentor’s mentors?

Excellent question. After all, the “mentorship” world is full of high-priced consultants, armchair analysts who have never done the work themselves, and outright snake-oil salesmen looking to make a quick buck.

But, there are plenty of experts out there who want to share their experience and knowledge. At GrowthMentor, we’re lucky to have 700+ of those experts.

The secret comes from our vetting process. We not only double-vet all of our mentors so only the top 3% makes it through our process, we also look at their soft skills. Because no one wants a mentor who’s a snob or a jerk.

On top of it, 85% of our mentors don’t charge an extra fee. Why?

The short answer: Because they want to help people.

The long answer is because…

  • They enjoy sharing their knowledge
  • They learn from their mentees
  • They want to be a “force for good” in the business world
  • They want to pay it forward

But don’t just trust our word on it. Hear from the mentors themselves.