Product Marketing and Stakeholder Alignment

Posted on 17 Oct 2022
Product Marketing
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Product marketing success depends on our internal stakeholders and senior leadership and how they value product marketing.

This topic is near and dear to me as I learnt a lot about what matters and how to stay true to my core values while navigating the stakeholder alignment.

We're going to talk about internal stakeholders and senior leadership alignment.

I'll be sharing my lessons learned over the past five years and how to bring together product, marketing, sales and leadership alignment together with shared OKRs (objectives and key results).

You'll learn:

  • As a product marketing leader, how do you bring cross-functional alignment across product, marketing and sales?
  • How can product marketing influence the product roadmap and help with portfolio roadmap prioritization?
  • What is the importance of OKRs for product, sales and marketing alignment?

The mentors in this video

Div Manickam Mentor | Author | Explorer

Div Manickam is a mindful soul and a believer in simplicity. Like an alchemist, Div loves the magic of bringing two worlds together. From frameworks in product marketing to mentoring, she enjoys sharing her experiences on authentic leadership, mindfulness, product marketing and mental wellbeing.

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