Product Marketing and Analyst Relations

Posted on 17 Oct 2022
Product Marketing
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Ask the right questions to get clarity on business priorities every quarter.

As product marketing, we love to wear multiple hats/roles. 

I empower my mentees and teams to discover the one thing that you love in product marketing and refine your signature skill. 

For me, it was positioning and messaging as I love storytelling and connecting the human element to our product/solution. 

This led to my first experience with Analyst Relations about 5 years ago and I have deep gratitude to my AR/PR and Comms folks for taking the step to build Analyst Relations together.

At every company (Fortune 500 to Startup), PMM success depends on how internal teams, leadership and external analysts value product marketing. 

In this session, I am sharing my lessons learned over the past 5 years on how to bring together product, sales and marketing leadership alignment with shared OKRs(objectives and key results) on Analyst Engagement.

You'll learn:

  • How to engage with Analyst Relations?
  • Advice for a PMM undertaking managing analyst relations for the first time - What to do | What NOT to do?
  • How to best engage with the senior leadership in an analyst fire drill?

The mentors in this video

Div Manickam Mentor | Author | Explorer

Div Manickam is a mindful soul and a believer in simplicity. Like an alchemist, Div loves the magic of bringing two worlds together. From frameworks in product marketing to mentoring, she enjoys sharing her experiences on authentic leadership, mindfulness, product marketing and mental wellbeing.

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