Make better product decisions with growth experiments

Posted on 26 Aug 2021
Experimentation

A step-by-step framework for product leaders

Decision-making? Culture of innovation? How can experimentation help me?

Leaders face uncertainty and are constantly challenged to make complex decisions with sub-optimal data.

The path to improving business KPI and solving customer problems is never a straight line.

In this workshop, Positive John shares his experience using experimentation to increase confidence in decision-making and promote a culture of innovation.

We will cover an anonymised case-study going through the process. Bring your curiosity and questions for a dynamic and productive discussion!

You'll learn:

  • Why experiments in the first place? How does it support decision-making
  • Different experimentation workflows — Product Initiatives, CRO, and Safety Net
  • How to understand experiment as a process with a real (but simplified) example

The mentors in this video

John Ostrowski Principal Growth Experiments at iTech Media

They call him Positive John for a reason, so much energy and enthusiasm and full of super helpful advice”. I worked in the dynamic environment of growth agencies and fast-growing product startups. The marketing journey started with analytics and applied statistics for conversions and grew up to Growth Experiments, my field of expertise.

Join the community

Enjoy the peace of mind that advice is always only one Zoom call away.