How to develop your Go-To Market Marketing Strategy

Posted on 07 Jun 2022
Go to market strategyUser Research

A proven GTM marketing plan that goes beyond launch day

Releasing a new product into market is no easy feat. To ensure you're setting yourself and your product up for success, you must give yourself ample time to ideate, strategize, and plan how you will deliver this product.

Get ready to ask the hard questions, challenge assumptions, work closely with your product team and practise new frameworks.

I'm excited to see what you make of it! You'll learn:

  • Building Your Target Audience: Who is interested in your product? What problem are you solving for them? How big of a pain point is this for them? What are they willing to pay to solve this problem? 
  • What Does The Market Look Like: What do competitive offerings look like? What is the demand like for your product/service? 
  • Where Will You Show Up: Which channels make the most sense for your target audience? How will you ensure to be at the right place, in the right time. 

The mentors in this video

Kelly Saltzman Shopify Growth Manager

Hi 👋, I’m Kelly, nice to meet you! Quick tl;dr on me I am a Shopify Growth Manager, on the side I am a Growth Marketing Advisor and I founded an e-commerce brand in 2018 and exited in 2021. In my space time, I’m at the gym, painting, or going on hour long walks!

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