Social Media Beyond the Social

Posted on 12 Dec 2020
Data and AnalyticsExperimentationSocial Media Marketing
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About this talk

How to harness the power of analytics and A/B testing (without a statistics degree) to reach the right audience at the right time with the right messaging.

This session will cover must-know metrics and easy-to-implement techniques to ensure the time you’re spending on social media will have the greatest impact.

Come and learn the tactics leveraged by some of the world’s largest brands but still applicable to your community.

The mentors in this video

Jess Bahr Sr. Director, Growth & Analytics at

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