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How to get search traffic when nobody searches for your product
About this talk
A chat between Foti and Trevor about their favorite topic - SEO!
The mentors in this video
Trevor Fox
Director of Growth at
I currently lead growth at Panoply (a cloud data warehouse startup) and I followed a winding path to get here. I found my way into digital when I started writing a blog while playing baseball in Europe after college. After that, I dove headfirst into anything I could learn/teach myself about web technologies, code, and UX. I’ve had a broad range of experiences from hands-on management of digital campaigns to corporate consulting and I’ve found I’m happiest making charts go up and to the right in rapidly changing startup environments.
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