Product Market Fit Experts

Harri Thomas

Head of Research and Strategy at Picnic.ventures
My background is in market research and marketing strategy. This stood me in good stead to take an insights driven approach to finding product market fit. I'm of the strong opinion there's no better way to find product market fit than to speak with customers and potential customers. To get the most out of these conversations, a solid research plan is needed. This is where I can help!

Vidya Dinamani

Founder & Partner at ProductRebels.com
This is my specialty and superpower! Helping founders and product teams hone in on the right combination of product feature and customer focus that leads to product-market fit. If you're building non-stop and not getting results, or not sure where to focus because of so many opportunities - then, let's talk.

Chris More

Product Lead, New Products (Innovation) at
Need to determine if you have the right product for the right market? Is the right time now (timing plays a big part)? Do you have a real differentiator? Let's talk about how you can ensure your strategy is aligned with what the market needs.

Tired of spending hours on search engines looking for advice?

Skip the research and get the answers straight from an expert.
Unlimited startup mentorship for $60/mo

Matteo Tittarelli

Product Marketing Manager at qatalog.com
Before investing in acquisition, you must lock down product-market fit (PMF), which is all about retention. I can help you craft a comprehensive retention strategy tailored to your business, including (1) qualitative analysis of your product use case and user persona, (2) measuring retention correctly with cohort analysis, (3) crafting a habit-forming strategy for your product (engagement), (4) get users to experience your aha moment (activation), (5) reactivate churned users (resurrection).

“Harri is a very thoughtful, carrying mentor who is eager to provide value to his mentees. I received some important recommendations that made me reconsider my objectives; also, I felt really supported and listened to through the conversation. I would recommend Harri to anyone who is launching a company and needs some guidance on bootstrapping, product market fit and business model.”

reviewed by
Anya Massalova
Founder at
Mentor Harri Thomas

I’m writing to say how blown away I am by all the value Matteo unlocked for Story Squad during our call yesterday. That was easily the best hour I’ve had since starting the company last summer. His preparation, his enthusiasm, his keen eye for seeing into the heart of the issues I’m currently mired in (i.e., distinguishing the use cases between parent and child and untangling the onboarding messaging/channel so it scratches the right respective itch), his humility, his sharing our mission to help kids — my jaw was on the floor after the entire experience. He gave such careful attention to Story Squad in a way that will make a huge difference in my entire approach. In the intervening 24 hours since our session, my brain has returned again and again to various recommendations he made and I’m seeing a way to structure opportunities into helpful buckets and sequencing, whereas before it would have been a tangle of ideas, which, however inspired, wouldn’t have led to actionable insights. This is a tremendous value-add that Matteo provided!

reviewed by
Graig Peterson
Founder at StorySquad.education
Mentor Matteo Tittarelli

Connect with a mentor

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  • Get 1:1 personalized advice
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How Growth Mentor works?

Step 1. Browse mentors

Browse through our list of +200 mentors using the filters. Make sure to read their profiles and reviews in depth, and make your choice.

Step 2. Send session request

Found the perfect mentor for you? Awesome, time to request a call. Tell them a bit about your situation, choose a time, and get it set on your calendar.

Step 3. Get on 1:1 call

Time for the call, yay! Make sure you show up on time and prepared to make the most out of it. Pro tip: Ask your mentor if it’s ok to record the screen so you can take notes later.

Get advice on how to find product market fit

Product Market Fit is the degree to which a product satisfies a strong market demand and is foundational for growth.

Many people have the misconception that they can “growth hack” their way to product/market fit (PMF).

Trying to do this is generally very frustrating, expensive, and unsustainable.

On the contrary, when you’ve successfully hit product-market fit, growth comes magically — even without ads or marketing.

The key to PMF is building a strong positioning.

You do this by speak with customers and potential customers. To get the most out of these conversations, a solid research plan is needed. This starts with detailed audience analysis and building data-driven buyer personas. You should also conduct interviews and surveys to get to your customer’s “Why”.

The end-goal is to use this research as a basis for creating a value proposition that aligns your offer with your potential users’ pains.

That’s how you nail your positioning.

By joining GrowthMentor, you’ll be able to book 1:1 calls with vetted product-market fit experts that would be happy to mentor you through the most effective quantitative and qualitative customer research methods to help you on your journey towards PMF.

Common Use Cases

Positioning

Get help clarifying your value proposition and overall marketing messaging

Conversion Rate OptimizationUser Research

Your product might be awesome, but if you don’t properly communicate that value and paint the picture of the wings it gives it’s users then product-market fit will always just be that elusive “thing” you read about on startup blogs.

Founder Life

Get help with validating your startup idea so you don’t build something nobody wants

Validation

Having someone that can challenge your assumptions will help you develop your ideas. This is key in evaluating your business idea and more importantly to build a foundation that makes going from concept to action more feasible.

Founder Life

Get honest advice on the next steps you should take as a first-time founder

MindsetPrioritizationValidation

If you’re simply not sure what to do next then why not get a second opinion?

Positioning

How to develop a unique voice for your startup that resonates with your ideal customer persona

User Research

Get help making sure your startup has a unique voice that differentiates you against the competition.

Positioning

How to identify latent demand and validate a marketplace startup idea

MarketplacesValidation

Marketplaces are one of the trickiest types of startups. Validating them before investing big is vital.

Founder Life

How to launch an MVP that’s lean but also good enough to make a solid first impression

BootstrappingProduct LaunchProduct Management

If you’re a non-technical founder, talking to a startup mentor with a strong technical background can help save you a boatload of money and time.

Career Advice

Starting a side hustle while working at a full-time day job you’re dreaming of quitting

BootstrappingMindsetSolo Founders

If you want to be your own boss and are looking to get guidance to steer you in the right direction, talk to someone who’s “been there done that,” preferably outside your circle of peers.  

Founder Life

You’re a solo founder and are lonely without anyone to talk to about your business issues

MindsetSolo Founders

If you’re a solo founder it can get pretty lonely without someone to bounce ideas off of. Not anymore when you have access to friendly growth mentors!

view all use cases

Frequently asked questions

Have a question you don't see here? Ask us on live chat!

Finding product-market fit…

It’s the most challenging part of building any startup. And most startups will never find it.

But you’re not like most founders.

That’s why you’re on this page, reading this sentence, hoping that maybe, just maybe, there’s something you can learn from another’s journey that can help you increase your chances of success on your own journey towards product-market fit.

There are no silver bullets in this Odyssey, but with a growth-mindset that isn’t afraid of learning from failure, your success is literally in your own hands.

  • Step #1 Make something people want
  • Step #2: See Step #1

Simple stuff, but if you need some help along the way (and you most definitely will!), then talking to a growth mentor is going to be a breath of fresh air.

Listen to stories of successful founders firsthand

There’s a big difference between reading product-market fit success stories on Indiehackers and actually speaking 1:1 with a successful founder and having them tell you their success story firsthand.

That emotional rush you’ll get on a Skype call is unparalleled with the passive nature of consuming their stories via a pre-recorded video or reading their articles.

You’re in the story, you can ask questions, they can give you advice. It’s real, you’re not just a spectator.

Get product-feedback from super-advanced users

This use case is specifically awesome for tech and SaaS startups.

On GrowthMentor, you’ll be able to book calls with some pretty impressive startup founders and high-level growth marketers. If any of these mentors fit your ideal buyer persona you can book calls with them and do live user testing. Get the opinions of those who are most likely to mirror the ICP (ideal customer persona) of your product.

Because let’s face it, although getting qualified users to test your product isn’t the most challenging thing in the world, it’s also not the easiest thing either. People flake. But Growth Mentors never flake. And if they do, you can always reschedule and/or just get your money back.

Talk to experienced product managers

Product managers are awesome. They’re like little mini-fullstack-CEOs just overflowing with enthusiasm for making products better. The best product managers (e.g. the product managers on GrowthMentor) understand the insane value of user testing for product development and love nothing more than mentoring receptive early stage founders on how to improve their user listening skills.

I mean, why guess what customers want when you can simply ask them?

Improve your product marketing by clarifying the value proposition and overall messaging

This use case is particularly useful if you’re super technical and aren’t necessarily the best wordsmith. Look, your product might be awesome, but if you don’t properly communicate that value and paint the picture of the wings it gives it’s users then product-market fit will always just be that elusive “thing” you read about on startup blogs.

If you feel like you aren’t 100% sure of what your product’s value proposition is, having a call with a product messaging expert can do wonders for you. The best product marketers are well-versed in the “jobs to be done” framework and know the right questions to ask you to get you thinking more clearly about your value proposition.

We have a very detailed filter system for you to sort the mentors.  Filters like areas of expertise, tools, language, price and industry.

Members can also post a help request and have mentors apply to help if they feel they are a good fit.

Then the third option is to just ask us!  Give it a try right now and ask us on live chat 🙂

Three choices:

  • Skype
  • Zoom
  • Google Hangouts

Mentors and mentees are able to set their communication tools in their profile settings.

It is a good idea to connect with the other person once the session is accepted and the details are given. This ensures that the correct details were given and when it is time to start, you can start on time.

Here are some tips on how to get the maximum bang for your time on growth mentor calls.

  • Come into this with realistic expectations. They’re mentors, not magicians.
  • Ask your mentor if they’d be cool with you recording your screen with Loom
  • Give contextual information to help paint the picture of your current situation.
  • Growth mentors will be asking you lots of questions, answer them as honest as possible.
  • Don’t be afraid to push the boundaries of question asking. Be inquisitive. Stories are gold.
  • Don’t feel pressure, just relax. There’s no right/wrong way to do this. Avoid binary thinking.
  • Try to form mental patterns, especially if you speak with multiple mentors. Pay attention to metadata.
  • Embrace alternative views. Ask the mentors to play devil’s advocate and challenge your assumptions.
  • Be friendly and authentic. If you’re likable, the mentors will be your biggest supporters (even after the call is over).

Yup!  Many of the mentors offer monthly coaching packages for members who want to really dive deep into a specific area.

Each mentor creates their own package so what they offer and the price vary from mentor to mentor.  You can find their coaching info at the top of their profile.

Join the GrowthMentor Community

Enjoy the peace of mind that advice is always only one Zoom call away
What’s included with Membership?
  • Direct access to schedule 1:1 calls
  • Ability to post help requests
  • Opt in for 1:1 monthly coaching packages
  • Weekly check-ins with our Accountability Coach
  • Unlimited calls with mentors listed as FREE
  • Membership to private Slack Community
  • Ongoing support from admin with mentor suggestions