Product-Market fit is one of those key fits that a product either has or it doesn’t. And you’ll definitely know when you’ve got it.

However, figuring out how to get it when you don’t can take ages.

Unfortunately, it’s a matter that can make-or-break your company.

No wonder why the question of P-M fit keeps founders and product folks awake at night. It’s an incredibly complex topic where there’s not always a clear path forward.

Instead of feeling like you’re stumbling along in the dark, talk with a product-market fit mentor.

These mentors have helped dozens, sometimes hundreds, of companies figure out how to get to P-M fit. Chances are your company will follow a similar path and your mentor can guide you to the best solutions, fast.

The simplest answer is: A mentor can help you shortcut a huge learning curve.

P-M fit involves a ton of moving parts. And because there’s not one “right” answer, it’s tough to know which of those parts may be the problem.

Unless you have a ton of experience watching companies try then fail or succeed at achieving P-M fit.

This is one of the few areas where you truly need insider knowledge from folks who have “been there, done that” repeatedly. Otherwise, you may spend a lot of time, effort, angst, and frustration on strategy changes and tactic tweaks that get you nowhere.

Plus, there’s a huge advantage to a P-M fit mentor over a consultant: because the mentor is working “with you,” you’ll understand the principles of P-M fit so you can apply them to P-M fit cases in the future.

If you’re reading this page and are looking to establish your initial P-M fit, then yes, you need to talk to a P-M fit mentor.

We usually don’t stress the element of urgency when it comes to speaking to a mentor. But initial product-market fit is one of the few cases where time is of the essence. Every week you go without it, you’re losing out on customers and revenue.

And if you’re even slightly questioning whether you have that first P-M fit, there’s a high chance you don’t.

You can’t afford to wait. It’s better to get advice as soon as you can so you won’t say: “Why didn’t I do this sooner?” down the road.

Now, if you’re:

• Scaling your company
• Expanding into a new market
• Adapting to a market change

You don’t have the same time pressure, but it’s still absolutely worth speaking to a P-M mentor to make the most of your opportunities quickly.

Regardless of what stage of P-M fit you’re at, your mentor will be able to analyze your specific situation, listen to what’s working and what’s not, and pinpoint the specific areas you should work on to maximize impact on P-M fit. They’ll use their experience to guide you towards solutions that work and warn you of any stumbling blocks or likely frustrations you’ll meet along the way.

Excellent question. After all, the “mentorship” world is full of high-priced consultants, armchair analysts who have never done the work themselves, and outright snake-oil salesmen looking to make a quick buck.

But, there are plenty of experts out there who want to share their experience and knowledge. At GrowthMentor, we’re lucky to have 700+ of those experts.

The secret comes from our vetting process. We not only double-vet all of our mentors so only the top 3% makes it through our process, we also look at their soft skills. Because no one wants a mentor who’s a snob or a jerk.

On top of it, 85% of our mentors don’t charge an extra fee. Why?

The short answer: Because they want to help people.

The long answer is because…

• They enjoy sharing their knowledge
• They learn from their mentees
• They want to be a “force for good” in the business world
• They want to pay it forward

But don’t just trust our word on it. Hear from the mentors themselves.