How to diversify content types and formats

Use content to engage people from all phases of the funnel

Learn how to combine creativity, market knowledge, and SEO to create content that aligns with your company's business goals.

It's tempting to jump right into producing content.

Discover why you should resist it. Learn about why it's important to take the time to brainstorm topics, analyze your ICPs, and incorporate SEO.

If you want to publish authoritative content, you need to dive in deeper into different communication styles and preferences people have about the way they like consuming content.

• How to create search-optimized articles without creating copycat content
• How to pick good keyword opportunities (beyond looking at keyword difficulty and monthly search volume)
• Which types of content and formats work the best for engaging people at different phases of the funnel
• How to identify your ICP and understand the difference between your best customers and your target customers
• What are the 4 different communication styles and why do they matter for your content strategy
• What is the Awareness Mapping Matrix and how can you use this framework
• Useful Tools