Get Better at Making Better Products

Posted on 21 Jul 2021
Product Management

Build products that delight customers

Simple framework drives better product decisions

Driven to create a better way to bring products to market, longtime product experts Vidya Dinamani and Heather Samarin, developed an easy-to-implement framework to help companies get better at creating delightful experiences that drive growth. This simple framework is particularly relevant for companies experiencing rapid growth, when prioritization and focus becomes increasingly challenging. Their new book, “Groundwork,” outlines a philosophy and methodology that helps teams center their efforts around the most impactful problems, prioritize the right customer needs, and enable durable decisions. In their entertaining and interactive talk, they describe how to empower a customer-driven team that consistently develops products people actually want.

You'll learn:

  • How to focus on the real customer problem
  • Methods to understand what’s really driving your customer.
  • A simple way to prioritize when you have too many options.
  • How to bring the customer into every product decision you make
  • A way to eliminate arguments about which new feature to work on
About Vidya Dinamani Founder & Partner at

Vidya is a Product and Growth leader who has deep experience building outstanding product management and growth teams. She has over 20 years of experience in product management, and helping organizations of all sizes (from startups to Fortune50) with product-market fit. Vidya especially loves helping growth-stage companies focus their efforts, her superpower is honing in on the right problem to solve.

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Hopefully, you picked up some nice little info nuggets watching this video.

Now the idea is to put said nuggets to use, right?! What if you still have a few questions? Schedule a 1:1 call with any of the speakers from the video library on the GrowthMentor platform. Each and every one of them is available to help you go over your growth strategy.