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Building a Lean, Mean, Lead Generating Machine with Outbound Prospecting
About this talk
We'll be taking a deep dive into how Prospecting fits into the Outbound Sales process and how founders can design and deploy their own Lead Generation Machines to build a repeatable and scalable sales process.
To build a Lean, Mean, Lead Generating Machine we will cover:
- The importance of developing your ICP and Buyer Personas
- Adding personalization through research
- Crafting compelling messaging messaging
- Selecting the correct cadence for outreach
- The tools and setup required to build your lead generating machine
The mentors in this video
Mark Colgan
B2B SaaS | Outbound Sales, Product Onboarding, Brand Building via Podcasts & Marketing Automation | Techstars '18
Let’s talk if you need pointing in the right direction with: ✔ Lead sourcing strategies ✔ Building a predictable & scalable outbound sales process ✔ Digital PR / Podcasts ✔ All things Marketing Automation related ✔ B2B SaaS Product Onboarding ✔ Egyptian Technofunk
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