Building a Lean, Mean, Lead Generating Machine with Outbound Prospecting

Posted on 13 Dec 2020
Outbound marketing
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About this talk

We'll be taking a deep dive into how Prospecting fits into the Outbound Sales process and how founders can design and deploy their own Lead Generation Machines to build a repeatable and scalable sales process.

To build a Lean, Mean, Lead Generating Machine we will cover:

  • The importance of developing your ICP and Buyer Personas
  • Adding personalization through research
  • Crafting compelling messaging messaging
  • Selecting the correct cadence for outreach
  • The tools and setup required to build your lead generating machine

The mentors in this video

Mark Colgan B2B SaaS | Outbound Sales, Product Onboarding, Brand Building via Podcasts & Marketing Automation | Techstars '18

Let’s talk if you need pointing in the right direction with: ✔ Lead sourcing strategies ✔ Building a predictable & scalable outbound sales process ✔ Digital PR / Podcasts ✔ All things Marketing Automation related ✔ B2B SaaS Product Onboarding ✔ Egyptian Technofunk

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