Create your B2B Tech/SaaS Ideal Customer Profile
Know who to sell and market to
Get a solid baseline of your right fit customers.
Tired of using dubious lists to prospect new customers?
Are you exhausting your resources by spending a lot of time on campaigns chasing prospects who don’t fully match your value proposition?
There is a smarter and faster way.
In this video we will focus on B2B Tech/SaaS with a complex offer who rely mostly on an outbound Go-to-Market (GTM) motion. It is also relevant for PLG businesses as they move to Sales-led Growth stage.
- Re(definition) of Ideal Customer Profile (ICP)
- How to get started
- Which data points you can use
- Common pitfalls in ICP
- Example of ICP creation
- Governance and cadence of update
The mentors in this video
I am a spirited, hands on business development executive. I bring 26 years global experience with a strong track record of enabling individuals and B2B businesses to find their path to sustainable growth.
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