Create your B2B Tech/SaaS Ideal Customer Profile

Posted on 08 Nov 2021

FrameworksGo to market strategyProduct Market FitUser Research

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Get a solid baseline of your right fit customers.

Tired of using dubious lists to prospect new customers?

Are you exhausting your resources by spending a lot of time on campaigns chasing prospects who don’t fully match your value proposition?

There is a smarter and faster way.

In this video we will focus on B2B Tech/SaaS with a complex offer who rely mostly on an outbound Go-to-Market (GTM) motion. It is also relevant for PLG businesses as they move to Sales-led Growth stage.

You'll learn:

Re(definition) of Ideal Customer Profile (ICP)
How to get started
Which data points you can use
Common pitfalls in ICP
Example of ICP creation
Governance and cadence of update

The mentors in this video

Zsuzsanna Ferenczi Growth Strategist | Mentor | Practitioner | Facilitator

I am a spirited, hands on business development executive. I bring 26 years global experience with a strong track record of enabling individuals and B2B businesses to find their path to sustainable growth.

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