Why a mentor?

How can a growth hacking mentor help me? When should I talk to a growth hacking mentor? Why should I talk to a mentor rather than just take a course? Why should I trust GrowthMentor’s mentors?

All your questions about mentorship, answered

How can a growth hacking mentor help me?

Growth hacking, despite the name, isn’t about hacks, shortcuts, or cutting corners.

It’s about a mindset shift and a systems-thinking based approach towards growing a business. Done right, it’s a real way to achieve sustainable growth.

Unfortunately, as with most approaches, its popularity has led to a sea of misinformation.

Scam artists promising they can 10X your growth in three simple steps.

Stale write-ups and blog articles on techniques a unicorn company used five years ago and couldn’t replicate today.

“Growth hacking gurus” swearing they’ve uncovered the next pristine, unsaturated marketing channel.

You could spend your time scouring Google for legitimate sources on growth hacking. Then you could log additional hours struggling to implement the techniques.

Or you could get tested expertise and knowledge directly from someone who’s done it before by talking to a growth hacking mentor.

Your growth hacking mentor will know exactly how to build those processes and systems and can guide you towards implementing that mindset in your company.

They’ll help you understand experimentation frameworks and how to draft hypotheses. They’ll show you how to analyze your results, determine root causes, and iterate based on your learnings. They’ll teach you how to make the most out of automation systems and implement processes that help you scale your efforts, even without a ton of resources.

Rather than get a bunch of tactics and no guidance on how to apply them, you’ll learn how to think with a growth hacker’s mindset so you can find new ways to experiment, innovate, and grow.

When should I talk to a growth hacking mentor?

This comes down to a question of whether you already have some traction and product-market fit or not.

If you’re the brand new kid on the block or your product doesn’t have P-M fit yet, it’s probably not the best time to talk to a growth hacking mentor.

Because the snake-oil peddlers that swear they can get you 10X growth no matter what stage you’re at? They’re not doing real growth hacking. They’re throwing a bunch of stuff at the wall and hoping something sticks by sheer luck.

At the early stage, you’re much better off investing your time and resources into getting P-M fit and understanding your users.

If you’re more established and have P-M fit, however, it may be time to talk to a growth hacking mentor. They can help you when:

  • You’re expanding your product offerings to meet the needs of new target audiences
  • You’ve optimized your acquisition and activation rates as much as possible with traditional approaches
  • You’re interested in building a growth team and want to know how to hire for it
  • You’ve seen a change in your growth trajectory and want to correct negative trends or make the most of a positive one
  • You want to instill a culture of experimentation and innovation into your company

A growth hacking mentor can walk through your challenge, use their systems-thinking mindset to identify what actions will have the most impact, and help you build a plan to keep moving forward and continue growing.

You’ll walk away knowing not only “what” to do, but “why” to do it as well.

Why should I talk to a mentor rather than just take a course?

Courses and blog articles can teach you growth hacking techniques. But, ultimately it’s just theory, and, in the case of growth hacking, often disconnected, random theory.

Ultimately, there’s no way to tell which methods will work for your company and which ones will be a waste of time.

But our mentors aren’t fluffy theorists. They’ve been in the trenches and been hands-on with the work. They’ve seen fantastic successes, spectacular failures, and everything in-between. They know what works and what doesn’t.

So, you could spend hundreds of hours reading articles, taking courses, and blindly testing out tactic after tactic, wasting time, effort, and resources.

Or you could shortcut all the frustration by talking to a mentor who has walked the path before. You’ll get advice tailored to your company’s needs and maturity so you know exactly what tactics to implement and which ones to skip.

Why should I trust GrowthMentor’s mentors?

Excellent question. After all, the “mentorship” world is full of high-priced consultants, armchair analysts who have never done the work themselves, and outright snake-oil salesmen looking to make a quick buck.

But, there are plenty of experts out there who want to share their experience and knowledge. At GrowthMentor, we’re lucky to have 700+ of those experts.

The secret comes from our vetting process. We not only double-vet all of our mentors so only the top 3% makes it through our process, we also look at their soft skills. Because no one wants a mentor who’s a snob or a jerk.

On top of it, 85% of our mentors don’t charge an extra fee. Why?

The short answer: Because they want to help people.

The long answer is because…

  • They enjoy sharing their knowledge
  • They learn from their mentees
  • They want to be a “force for good” in the business world
  • They want to pay it forward

But don’t just trust our word on it. Hear from the mentors themselves.