Member story
“It is very easy to connect with people that have expertise in the field of digital marketing and business development.”
Mladen Vachkov
Marketer · Cosmos Thrace
Bulgaria · cosmosthrace.com ↗ · Apr 2021
The Work
Tell us about what you are currently working on.
I work for a tech company in the field of AI. We provide services to companies from the manufacturing and HR sectors.
Before
Before you learned about GrowthMentor, how did you deal with the challenges you faced?
I did a lot of research on the Internet. The biggest challenge was that I had to spend a lot of ours looking for solutions for different issues.
The Decision
What ultimately compelled you to sign up to GrowthMentor?
My boss suggested it to me.
Inside the Platform
What's your favorite thing about GrowthMentor?
It is very easy to connect with people that have expertise in the field of digital marketing and business development.
What topics have you mostly discussed with mentors?
Quite a range, since I handle most of the marketing myself. The one that kept coming up was our website content, getting the messaging clear for a non-technical audience. I've also booked calls on SEO and ranking pages for specific keywords, Google Ads, email campaigns, LinkedIn and social, and our value proposition. Pretty much whatever I was stuck on that month.
The Breakthrough
Is there a specific session/mentor that stands out in your mind as super helpful?
A few stand out. Vassilena Valchanova helped the most on our website content. She came prepared and clearly knew content marketing well, so I walked away with a good starting point for how to approach our site. Daniel Johnson was great for SEO. His advice was straight to the point, exactly what I needed to rank a page for a keyword. For Google Ads, both Morgan Schofield and Nicolas Moulin gave me practical tips on my campaigns. Out of all my calls, I don't remember a bad one.
The Transformation
How has GrowthMentor helped you?
We managed to recreate the whole content of our website and make it more understandable to non-tech people, with input from a few different mentors.
Before, I'd spend hours digging around online for answers. Now I can just book a call with someone who's already done it and get a straight answer. It saved me a lot of time, and the advice was always practical and specific to my situation.
The Verdict
What three adjectives would you use to describe GrowthMentor?
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