1. Eduardo Thuler

Describe yourself

I have 15+ years of experience in medium/large tech companies, having built and refined products and product teams. I also have meaningful executive experience and have worked with investors and board of directors.

I have a strong passion for building marketplaces that create a lot of value for society.

In just one sentence, why do you want to become a growth mentor?

I want to help other companies grow.

In your words, what does a growth mindset mean to you?

Work in 3 stages:

  1. Find product-market fit
  2. Refine product and unit economics until you don’t break by growing
  3. Scale

If you could mentor a startup on one topic, what would it be?

Strategy – How can you make sure you are creating something that will create sustainable value over time.

Describe an out of the box solution to a complex problem that made you proud of yourself?

During my time at Catho I re-oriented the company from revenue seeking to value delivery, creating a metric to measure the value delivered and increasing it over 50% YoY for 3 years in a mature product. This was a combination of things spanning from launching new features, like a “wikipedia for professions” to using AI to match job seekers and hirers to changing the compensation model for the Customer Success and sales teams to focus them on this value delivery. That also included involving my direct team and Catho’s shareholders, seek.com (an Australian group that invests in several job related web properties)

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2. Eric Dickmann

Describe yourself

A fractional CMO and growth marketer with over 30 years of corporate experience from start-ups to Fortune 500 companies. I help b2b companies develop marketing strategies and build engines for revenue growth.

In just one sentence, why do you want to become a growth mentor?

To share my insight and experience with those wanting to learn more about marketing and entrepreneurship.

In your words, what does a growth mindset mean to you?

To grow, you have to be willing to try new things through experimentation and measure the results. This helps you uncover untapped opportunities and focus your marketing efforts.

If you could mentor a startup on one topic, what would it be?

Marketing both for your own personal brand and your business. I like to help others understand the power of marketing to help tell a story and generate interest.

Describe an out of the box solution to a complex problem that made you proud of yourself?

By adding short explainer videos and online product demos along with accompanying social media promotion, I was able to increase website traffic by over 620% in 9 months.

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3. Francesco Schena

Describe yourself

Hi! I am Francesco. I help business grow and succeed through their data.

In my experience of almost a decade, I have helped startups and large enterprises transform their data into value for the business and their users.

My specialties include: Business Intelligence (BI), Marketing Analytics, Customer Insights, Product Analytics and much more.

In just one sentence, why do you want to become a growth mentor?

Connect to peers in the industry and learn from them while I help them grow.

In your words, what does a growth mindset mean to you?

Growth is a trial and error process. Do not spent time over-thinking what the users want and let the data speak for them. Make sure that these insights are always available at your fingertips.

If you could mentor a startup on one topic, what would it be?

Marketing Analytics

Describe an out of the box solution to a complex problem that made you proud of yourself?

I made a travel booking company save millions of $ by revamping their marketing attribution model and making data-driven recommendations on their marketing budget spend. The company could grow faster and more healthily till it became the #1 brand in the region.

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4. Greg Leach

Describe yourself

My name is Greg who has worked in the tech industry for 10 plus years across big and small companies. My passion is helping companies scale through scaleable growth engines. Currently I spent my time building strategic revenue driven product marketing teams.

In just one sentence, why do you want to become a growth mentor?

My purpose in life is helping others by sharing my experiences.

In your words, what does a growth mindset mean to you?

A growth mindset is someone who is obsessed with learning. They focus on the process of learning and love solving problems.

If you could mentor a startup on one topic, what would it be?

Topic – how to build influence.

The tech world is all a people business and the hardest skill to master is building influence where people come to you for your opinion.

Describe an out of the box solution to a complex problem that made you proud of yourself?

I was working at a startup where the entire company was misaligned on who our target customer is.

I spent a quarter doing data analysis and segmenting our customer base to define our target customer. This got the whole company on the same page for who we are building for.

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5. Haley Stracher

Describe yourself

Hey, I’m Haley! I’ve been designing and product managing apps for more than 6 years. I’ve worked with Fortune 500 companies and start-ups to create an amazing user experience. I’m the founder and CEO of Iris Design Collaborative, a UI/UX consultant agency, where we help businesses design their apps and software platforms.

In just one sentence, why do you want to become a growth mentor?

I enjoy giving back to the community — there’s a knowledge gap about UI/UX design that I would love to chat about with new founders and start-ups.

In your words, what does a growth mindset mean to you?

A growth mindset to me is the idea that you never stop being curious. As a business owner, 90% of what I do is outside the initial area of expertise. That’s because I’ve learned new skills over the years and stayed curious.

If you could mentor a startup on one topic, what would it be?

UI/UX Design & Product Management

Describe an out of the box solution to a complex problem that made you proud of yourself?

We once had a client who in passing told us that their entire process was done by phone. So, we made a pitch and created an easy-to-use web experience that allowed them to scale their revenue 10x and keep the exact same number of phone support staff! They were thrilled, and now they have a scalable company that doesn’t rely on human effort. That’s the amazing power of UI/UX!

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6. Ilias Mitsou

Describe yourself

:wave: Hi, I’m Ilias – Head of Growth at made.simplr. Experienced in the SasS B2B industry, working from early to growth stage startups. Highly analytical “full stack” marketeer with passion for growth strategies, entrepreneurship and product management. I can help you with optimising your funnel, setting the strategy for lead generation campaigns and improving your user experience and CRO.

In just one sentence, why do you want to become a growth mentor?

I want to help marketing professionals by sharing my knowledge and experiences while at the same time listening and learning trends, tools and in general different perspectives.

In your words, what does a growth mindset mean to you?

Identifying opportunities that will scale a business. Continuously testing assumptions, taking data-driven decisions and improving CRO. Last but not least, learning from mistakes and getting out of the comfort zone.

If you could mentor a startup on one topic, what would it be?

Lead generation & lead to sales optimisation

Describe an out of the box solution to a complex problem that made you proud of yourself?

When I successfully built demand gen pipelines and created scaled growth loops.

I had just joined an early stage B2B SaaS startup. Despite the high number of inbound leads, they had no ICP, no process on how to distribute or follow up leads, no clear qualification for MQLs and SQLs. Using marketing and sales alignment and by combining various tools I managed to

  • build different buyer personas
  • select the most popular channel for each buyer persona
  • personalise and automate the communication

As a result

  • CVR from an MQL to a closed deal increased by 30% without spending more money
  • Retention also increased since Account Managers used the new infrastructure for personalisation and automation

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7. Joe Casanova

Describe yourself

I’m a serial entrepreneur with agency experience that went from serving brands, sports teams and big corporations to building internal solutions I wish I had as a marketer when I was younger. Dealmaker, playmaker, innovator focusing on building the Next Era of Collaboration.

In just one sentence, why do you want to become a growth mentor?

I’ve been mentoring a community of entrepreneurs and marketing enthusiasts for the last two years. All I do is help people asking for nothing in return since my purpose is to be a space for others greatness.

In your words, what does a growth mindset mean to you?

You are either learning or not, there is no learnt. Forever student, readers are leaders and real leaders lead from the front. Discipline beats motivation every time stay consistent with micro adjustments and hone in on the purpose of all your actions.

If you could mentor a startup on one topic, what would it be?

Mindset — I have vast experience in many industries from Web 3, eCommerce and SaaS but the reality is that majority of the problems founders face all stems from the mind.

Describe an out of the box solution to a complex problem that made you proud of yourself?

I was brought into consult a few affiliates that wanted to get into Web 3. Their model was quite bizarre since they were trying to figure it out. They were treating the affiliates to have the NFTs which was broken. The simple solution was that the NFTs unlocked offers. This changed their model entirely. They now plan on going to projects and offer the holders further utility by finding brand partnerships. The NFTs were not supposed to be for the affiliates. The NFTs are for the traffic/consumers. They worked on this for 6 months before meeting and a 30 minute conversation changed the entire trajectory of their business.

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8. Jon Park

Describe yourself

I started my weird content marketing journey by growing a community of over 150,000 beatboxers online. Since then, I’ve made my way up as the Director of Marketing at a restaurant tech company. Now I am running a Content Marketing agency and looking to help others achieve new heights with their content programs.

In just one sentence, why do you want to become a growth mentor?

Help others create content effectively and establish their careers in content marketing.

In your words, what does a growth mindset mean to you?

Taking a scientific approach to creative ideas while being open minded and leaving room for serendipity. Hypothesizing, testing, and measuring are all integral concepts to growth as much as it is to push the creative envelope.

If you could mentor a startup on one topic, what would it be?

Content marketing. That’s where I feel I can provide the most value.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Running marketing for a restaurant technology company at the height of the pandemic was one of the most difficult challenges I faced in my career. I launched a partnership marketing initiative that drove new business through strategic partnerships & long-term ROI from restaurants that survived and thrived after the world reopened.

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9. Karim Gargum

Here are the 22 Growth Mentors of October 2022

Describe yourself

Hi 👋 there. I’m Karim, Director of Growth at Thriva. I’ve been launching and growing health startups and new ventures for most the last decade and am passionate about Growth’s role in linking critical parts of a business to drive impact.

In just one sentence, why do you want to become a growth mentor?

To share my experience – the good, the bad and the frustrating – with others so they can learn from my mistakes and successes.

In your words, what does a growth mindset mean to you?

For me a Growth mindset requires the ability both to dive into the granular and soar to a birds eye view to uncover opportunities to drive growth.

If you could mentor a startup on one topic, what would it be?

Leveraging Growth to drive critical impact on the health of the business more broadly.

Describe an out of the box solution to a complex problem that made you proud of yourself?

While leading marketing and product for a biomedical publisher, we faced the challenge of driving activity for end users for B2B2C clients.

This was difficult as we were dealing with some niche groups that were hard to target 🎯.

But with testing a huge range of creatives and maintaining flexibility across channels, we managed to successfully reach our audiences and drive improved uptake and b2b retention.

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10. Mayssa Benchenaa

Describe yourself

Hey, I’m Mayssa (pronounced My-sa)

Currently working as a Senior Strategic Service Designer at Mach49 (I usually get a blank face when I share my title), essentially what I do is 2 parts.

  1. At Mach49 we build startups from the ground up for Corporates using our methodology which is focussed on customer pain and insights.
  2. My role within that was previously to help craft and design the venture pitch, however now I am working on how to make our tools, process, and experiences the best ever!

My superpowers are making sense of complexity (storytelling), asking why and speed!

I’m passionate about using my skills as a force for good, that’s why I’m here! Can’t wait to connect and help build great stuff 🙂

In just one sentence, why do you want to become a growth mentor?

Stay inspired and help those who are trying to solve real problems. Grow my network and my confidence.

In your words, what does a growth mindset mean to you?

There are 2 types of people in the world.

  1. See problems, complain about them and eventually quit
  2. See problems as opportunities and take the initiative to do something and solve the problems!

In my opinion growth mindset represents option 2.

If you could mentor a startup on one topic, what would it be?

Storytelling is my bread and butter, in startup terms that’s creating your pitch deck.

Solving the biggest pain, in the biggest market, with the coolest product is only the start. You need to be able to express the who, what and WHY in a compelling way to get buy in from potential investors, employees and customers! Without a good story there is nothing there.

Why am I suited for the job? Throughout my career I have (unintentionally) focussed on and succeeded at helping businesses make sense of all their ideas (often a mess in their head) and turn them into clear, simple and beautiful visuals and stories.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Problem: We would complain that our clients were not delivering on their tasks, quality of their work was low and that we would end up having to cover for them repeatedly.

Approach: I noticed this as a recurring pattern from project to project. Instead of complaining I thought, why is this happening and what is the problem? I identified that the clients were new to our ways of working (startup methods) and needed more upfront understanding of their role and expectations as well as tools to help them frame and lead their thinking.

Solution: In my free time I developed a set of tools and resources to help teams. My colleagues loved it, added some of their magic to make it even better. It is now widely used in the organisations and making teams work better and achieving greater results!

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11. Mihai Sava

Describe yourself

I have this infinite passion to build digital products, and this what I’ve been doing for the past 12+ years. Along the journey I learned a lot, through trial and error or mentoring, and I want to have the ability to help others succeed.

In just one sentence, why do you want to become a growth mentor?

To help others

In your words, what does a growth mindset mean to you?

A growth mindset it’s a holistic mindset that helps the company to focus on what matters; I’d dare to say, in most technology related startups, that’s focusing on finding a repeatable model in the early stage, and then scaling that model in later stages.

If you could mentor a startup on one topic, what would it be?

The one thing that I’m very good at is building fast and affordable MVPs – and that’s what I’d like to help others with. Alternatively, creating pitch decks and building teams is something where I can probably add some value as well.

Describe an out of the box solution to a complex problem that made you proud of yourself?

I’ve lead the digitalization on an entire department, on couple of occasions, achieving 300%+ efficiency through the use of simple technology.

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12. Natalia Biel

Describe yourself

Growth-focused, all-around marketer with an emphasis on performance marketing. 10+ years in SaaS. Being data-driven and curious, I’m all about testing and experimenting to reach the goals fast.

In just one sentence, why do you want to become a growth mentor?

I want to help others by sharing my knowledge & experience as well as I want to gain more experience from various businesses.

In your words, what does a growth mindset mean to you?

It’s about defining and prioritizing what’s at the given moment is the most important in terms of company growth, looking from an impact vs effort perspective. It’s like being at a startup stage all the time – testing, cutting what doesn’t work, doing more of what does and moving forward fast. Working with data and being open-minded are a must.

If you could mentor a startup on one topic, what would it be?

It will have to be two – Performance Marketing & Marketing Operations. All about optimization, automation, working with data and focusing on improvements.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Creating a really cool framework (channels – user journey with other elements) for the company that I worked for at the time to be asked by an account manager of one of the advertising giants if they can use it with their other clients just so it was brought back to me a year later by a different rep of the company as a framework they suggested to me. They must be actually using this. I felt pretty good and also pretty amused.

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13. Nik Laufer-Edel

Describe yourself

Heya, I’m Nik 👋 I’ve been building tech for 15 years and have been fortunate enough to lead teams to redesign the Lyft app, be an early PM at Udemy, and create a digital therapeutic in the mental health space.

In just one sentence, why do you want to become a growth mentor?

I love teaching and helping others build great things means I get to have an exponential impact 🙂

In your words, what does a growth mindset mean to you?

Believing in our potential. People can do amazing things when they put their mind to it.

If you could mentor a startup on one topic, what would it be?

Product Discovery. Building stuff is easy, figuring out the right thing to build is the fun part.

Describe an out of the box solution to a complex problem that made you proud of yourself?

What amazes me is how I can stumble on a better way of doing a simple household task in a way I’d never thought of before. It’s a reminder of the value of keeping an open mind.

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14. Orianne Gambino

Describe yourself

Hi, I am Orianne. I help Business owners and leaders thrive. As a coach I love working with varied profiles, helping them break down complex problems and solve them, using best practices from the many industries, cultures and profiles I work with. I focus on unlocking people potential, through a better understanding of one self as a leader, business owner or manager and a better understanding of others.

In just one sentence, why do you want to become a growth mentor?

I love your values (genuine is a key word here) and highly believe in curated marketplaces, I want to share my exp as a leadership coach and ex-airbnb to people that may not afford my usual rate, and, full disclosure, it would also be a way for me to keep the pulse on the start-up world as a lot of my current clients are currently in more traditional industries.

In your words, what does a growth mindset mean to you?

Growth is not limited to number, a growth mindset focused on moving the needles and constantly learning. The number one question that matters in a growth mindset is what did I learn? How am I going to reuse this?

If you could mentor a startup on one topic, what would it be?

Thats’ a tough one… I guess new managers / leaders on how to enhance the team and leader experience and how to impulse creative thinking.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Quick and dirty acquisition! Managing the launch of new markets, I needed to acquire 100 new users in a record time despite a lengthy onboarding process. I asked myself “where and with whom do these people hangout?”. Found an NPO that needed to place talents and could manage the onboarding. Trained one person that onboarded 50% of my needs instead of having to do it myself. Resulted in an executive 10 times faster.

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15. Paula Haunit

Describe yourself

I have built Implementation and Customer Success Teams in two Fintechs, building processes that deliver against commercial KPIs (e.g. time to revenue, NRR, client satisfaction) and hiring and coaching a top performing team. I would love to share my experience to empower others to do the same. I’ve also received very strong assessments and have been made part of the executive team, and would love to support others, particularly women, in achieving their career goals.

In just one sentence, why do you want to become a growth mentor?

I would love sharing my learnings from starting (and failing) a business and successfully building a department in Tech with those building a business.

In your words, what does a growth mindset mean to you?

A growth mindset means listening, staying humble and recognising that something can be learnt from almost everyone.

If you could mentor a startup on one topic, what would it be?

Leading teams, because helping others achieve their potential and fulfil their career ambitions is one of the most rewarding things I have had the privilege to do.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Creating a Fintech’s end to end implementation process from scratch.

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16. Sahil Bhagat

Describe yourself

I have 10+ years of experience building and scaling products that help people make meaningful progress in their lives. My expertise is in driving product growth across activation, engagement, and retention. I have also built 0-1 consumer and B2B products helping them get to P/M fit.

In just one sentence, why do you want to become a growth mentor?

Empower startups and founders to scale their impact by helping them tackle their hardest product growth problems #payitforward.

In your words, what does a growth mindset mean to you?

Deep curiosity with a willingness to fail, learn and adapt.

If you could mentor a startup on one topic, what would it be?

Improving activation, engagement, and retention for your product because I have gained many hard-fought learnings and experiences tackling similar problems at high-growth companies.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Reversing “flipping” the onboarding flow completely to allow new users to experience the product first before being asked to provide personal and financial info helped us drive a significant increase in our activation rates.

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17. Sarah Harkness aka Sharky

Describe yourself

As a cofounder of a tech and services business, and having been part of at least 3 pre-ipo SaaS landing teams, I am well versed in GTM, RevOps and have first hand executive experience in the pain revenue dysfunction can create in a business. Whether that comes from people, process or technology, finding solutions to that pain is critical for success.

In just one sentence, why do you want to become a growth mentor?

To help accelerate your customer’s revenue (through RevOps)

In your words, what does a growth mindset mean to you?

Growth mindset, is the ability to see which parts of the baby are ugly, or in otherwords identify where there are gaps, and openly try to fill them for the betterment of the organisation’s goals.

If you could mentor a startup on one topic, what would it be?

RevOps, it’s the secret sauce to revenue and customer loyalty in any organisation.

Describe an out of the box solution to a complex problem that made you proud of yourself?

I used the Hubspot to Salesforce integration to fix my own front and mid funnel and created in our business the concept of PQL (prequalified MQL) to help drive better follow up and more relevant and ready revenue.

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18. Shane McWilliams

Describe yourself

Hey I’m Shane. I help B2B SAAS startups acquire & build relationships with customers at all levels. My startup journey began 8 years ago, and since the I’ve CoFounded one company and grown with another from 30 to 1000 employees.

In just one sentence, why do you want to become a growth mentor?

My best days are days that I spend helping others grow.

In your words, what does a growth mindset mean to you?

Identifying what stands in between what you want and what you have, making a plan to address it, and learning from the process of doing so.

If you could mentor a startup on one topic, what would it be?

How to get what you want. This is one of the highest leverage topics in life, as the same framework can be applied to almost anything whether it’s a promotion, new friends, or a house. Someone who can develop a system around this can accomplish anything.

Describe an out of the box solution to a complex problem that made you proud of yourself?

Our exec team at my last company was divided over some fundamental fundraising strategies, so I hired a growth mentor and used his wisdom to break the tie.

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19. Srishti Ellson

Describe yourself

Hi – I’m Srishti! I hate describing myself, because mentoring really isn’t about me, it’s about helping you solve problems, which is what I love to do. I’ve been lucky and gotten to work in a variety of roles – business development, founder, sales, strategy – and learned about lots of different aspects of successful businesses both startups and established companies. I am a productivity junkie and I spend my days thinking about how organizations can function better, and will happily talk your ears off on how to achieve inbox zero.

In just one sentence, why do you want to become a growth mentor?

I have been very fortunate to get to experience many different aspects of building a startup and I want to help others avoid making the mistakes I made.

In your words, what does a growth mindset mean to you?

I live by the scientific method. Hypothesize, test, and learn from the results. Then do it over and over again.

If you could mentor a startup on one topic, what would it be?

Organizational Development aka, how do I structure my company and people to be at their most effective.

Describe an out of the box solution to a complex problem that made you proud of yourself?

One of the companies I worked for was struggling to reconcile their current state, two very different business that had grown organically, but with muddled operations and functional support, and their desired future state, which we were able to redefine as two distinct business and the incubation of a 3rd business unit at the intersection of their two existing motions that leveraged the best of both. Without that redefinition and a plan to evolve the company, their mixed businesses would have declined on all fronts while trying to be everything to all customers.

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20. Tyee Dugan

Describe yourself

I’m passionate about helping startup founders to grow and retain customers, well before they think they need to. I’d like to share my knowledge and experience from 20 years in SaaS sales and customer success, developing strategy and processes, and building teams and businesses at scale.

In just one sentence, why do you want to become a growth mentor?

I’m passionate about helping people to achieve their goals.

In your words, what does a growth mindset mean to you?

Growth mindset for me is having an outlook that anything can be achieved. Yet I find the way to be successful at this is, is to hone in, focus and actually do less. It starts with having a mission, vision and clear goals and then iterating from there.

If you could mentor a startup on one topic, what would it be?

I would like to mentor on how to develop a blueprint and execute on creating raving fans, driving customer adoption, and increasing NRR.

Describe an out of the box solution to a complex problem that made you proud of yourself?

I’ve developed customer success strategy, processes and play books, built and enabled teams at companies like Foursquare and Crunchbase reduce churn and increase retention. I’m excited to share my knowledge and work with more companies.

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21. Vlad Derdeicea

Describe yourself

I’m a senior multidisciplinary designer, specialised in user experience, that has a goal: bringing innovation into organisations! In order to do that, I became an entrepreneur! My childhood passion for design, along with being a digital enthusiast, moulded me into someone that has innovation written in his DNA, not just using it as a buzzword.

In just one sentence, why do you want to become a growth mentor?

I’ve been helping people and brands define their vision and see them launch to market; time to move to the next level and do it in an organised and established way.

In your words, what does a growth mindset mean to you?

A growth mindset is a student’s mindset, regardless of our age or expertise we should always be students. A student will always learn and will always be open to new topics and opportunities.

If you could mentor a startup on one topic, what would it be?

Customer Oriented Product, User Experience, Go-to-Market

Describe an out of the box solution to a complex problem that made you proud of yourself?

Some time ago, one of the companies I was working with was struggling at implementing a new feature, and they were considering everything from stakeholders, to engineers, marketers, competitor analysis and so on, but nobody asked the end users what’s their take on it. After I suggested to do an in depth exploratory user interview we’ve managed to nail the exact feature approach in less than 2 week. That had an imense customer satisfaction at launch and created a niche for that company to pursue.

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22. Yannick Veys

Describe yourself

I’m an experienced marketer and CMO. I’m currently managing a team of about 15 marketers and growing Hypefury to an 8-figure business. I have over a decade experience in SEO, SEA and CX. If you have an Ecom or SaaS business I can give you advice so you can scale your business more quickly.

In just one sentence, why do you want to become a growth mentor?

I love to share my knowledge and experience so other founders can more quickly build and scale their business.

In your words, what does a growth mindset mean to you?

I love Byron Sharp’s method to growing brands. It all comes down to how you can effectively increase your brands mental and physical availability. I’ve been executing on his strategies for years and have seen tremendous traction in my businesses thanks to them.

If you could mentor a startup on one topic, what would it be?

Growing your SaaS

Describe an out of the box solution to a complex problem that made you proud of yourself?

We wanted to increase affiliate signups. We implemented a one click signup in our app (doing the hard work for our new affiliates through an API instead of them having to is it the affiliate website and filling in their details we already knew) that 4x our signups.

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Interested in becoming a growth mentor?

What we’re looking for:

  • Growth marketers, product managers, and designers, with extraordinary track-records of success
  • Inspirational founders that have “been there and done that.”
  • Friendly people that take joy in helping other people.
  • At least 5 years of demonstrable experience working in growth.
  • GrowthMentor is a #givefirst platform. You should be cool with mentoring for free until you have three reviews.

Want to become a growth mentor?

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