Here are the 35 Growth Mentors of April 2023

1. Aditya Mehta

Describe yourself

Hi, my name is Adi, and I’m the founder of Cogito – a data-driven scaling agency for startups. I was previously CEO at Suggestr (YC W22), where we hacked our way to 5-figures in revenue within days of launching. I am a huge email marketing nerd. At Cogito, I handle growth strategy, email outbound, and sales.

In just one sentence, why do you want to become a growth mentor?

Make the YC way of growing startups accessible to every startup founder.

In your words, what does a growth mindset mean to you?

1. Start with humility. We don’t know this, but let’s find out.
2. Expertise is 10K iterations, not just 10K hours — keep improving by 1% every iteration.
3. Think from the customer’s perspective — build experiments and test hypotheses with data. Scale what works, and discard what doesn’t.

If you could mentor a startup on one topic, what would it be?

Outbound email marketing for startups. I’ve optimized the email setups of 10+ YC startups (including my own). It’s an underrated channel shunned by many startup founders since it’s perceived as ‘spammy’.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Found an unintuitive new growth channel for a YC startup that increased DAU by 2400% while reducing their previous CAC by 91%, all in the first month.

View Growthmentor Profile

2. Alena Gladilina

Describe yourself

Product Manager with 5 years of experience. Have a passion for building impactful tech products. I have deep knowledge of international economics and finance. Prefer to focus on data-driven and value-based approaches to product development. Self-starter with an entrepreneurial mindset.

In just one sentence, why do you want to become a growth mentor?

I love helping impactful tech projects grow.

In your words, what does a growth mindset mean to you?

A growth mindset is an ability to invent a car while people wish for a faster horse.

If you could mentor a startup on one topic, what would it be?

Product Management (Growth), because I am passionate about solving people’s problems and giving them the ability to live a better life through consumption.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Call the button “Invite a friend” as “Free stuff here” to increase CTR, CR, and even CR into utilized users.

View Growthmentor Profile

3. Alessandro Onano

Describe yourself

I’m a marketer who spent the last 20 years creating distinctive brands and driving the strategy, vision, and marketing for B2C and B2B2C start-up and growth-stage companies.

In just one sentence, why do you want to become a growth mentor?

I’ve been lucky to find great mentors in my career, and I like the idea of now supporting someone who can benefit from my experience and mentorship.

In your words, what does a growth mindset mean to you?

A growth mindset is the understanding that improvement and progress can be achieved through effort and practice and that failure is not a sign of personal inadequacy but instead an opportunity to learn and grow.

If you could mentor a startup on one topic, what would it be?

Simplification, customer-centric approach, and how to use data to support any decision.

Describe an out of the box solution to a complex problem that made you proud of yourself.

I built an analytics tool to approach even offline/ATL channels as performance channels. This influenced how offline media was planned, allowing us to decrease the total budget while increasing volumes at a lower CAC.

View Growthmentor Profile

4. Amelia Lee

Describe yourself

Hello, I’m Amelia. I develop the strategy and provide leadership across all aspects of the global marketing organization (including but not limited to category design, corporate brand and communications, demand generation, sales development, partner, developer community, martech, and operations) at Laiye, a Series C global AI tech startup. I have extensive international experience and proven strength in marketing, sales, and product P&L success at start-ups and MNCs such as SAP and HPE. Ping me if you need help expanding your business internationally, driving profitable growth, understanding insights and cultural nuances in Asia, or navigating your career.

In just one sentence, why do you want to become a growth mentor?

I would like to pursue my Ikigai – the reason for being. I’d be privileged to be given the opportunity to support others in the areas that I am most passionate about – Marketing and PR. The ability to serve a purposeful cause with my expertise provides me with balance, fulfillment, and joy in my otherwise mundane work-life routine.

In your words, what does a growth mindset mean to you?

Having a positive lens that sees opportunities instead of obstacles, and nothing is impossible.

If you could mentor a startup on one topic, what would it be?

Demand generation. No company can last without pipeline and revenue impact. With my background in product management, product marketing, sales and marcom, I am able to connect the dots between sales and marketing to deliver results.

Describe an out of the box solution to a complex problem that made you proud of yourself.

During the height of Covid-19 where India’s casualty toll ranks the world’s highest, I created a localized campaign messaging framework with timely and creatively written content that achieved outstanding results for SAP Concur, a travel and expense company. I was awarded the SAP Concur Global Marketing Rethink Award, which recognizes marketers who exemplify the culture of innovation by bravely trying new things to achieve excellent business results:

• YoY +29% Nurture Opened Rate
• YoY +129% Nurture Clicked Rate
• YoY +52% Nurture Clicked to Opened Ratio
• QoQ +24% improvement in marketing influenced pipeline

View Growthmentor Profile

5. Amy Woodward

Describe yourself

Hi, I’m Amy, Director, Marketing at Benevity, a Saas platform enabling companies to make a positive impact on society through volunteering, giving, and community. I have worked in B2B Saas marketing for 7+ years with a focus on growth through demand generation, demand capture, brand, ops, and BDR. I currently have the fortune to work alongside a fantastic team who I learn from every day.

In just one sentence, why do you want to become a growth mentor?

I’ve used the platform in the past and loved it. I am now in a position to be able to share my experience too, with more than 7 years of B2B marketing experience and helping build marketing departments at Saas startups, to then recently getting acquired by a Unicorn.

In your words, what does a growth mindset mean to you?

Looking at the bigger picture, connecting the dots across departments and functions, and working together to achieve the goals you’re aiming for. But importantly not only coming up with ideas, but making sure to execute and support the team members to help guide them to success.

If you could mentor a startup on one topic, what would it be?

Growth, execution, and team support (does that count as one? They have to exist together to work!)

Describe an out of the box solution to a complex problem that made you proud of yourself.

Developing an inbound strategy with limited resources by leveraging automated tools, connecting platforms and ultimately creating pipeline and revenue from new channels.

View Growthmentor Profile

6. Anna Sullivan

Describe yourself

I have 10 years in social media marketing background. I currently own two marketing agencies with a specialty in social media for CPG brands.

In just one sentence, why do you want to become a growth mentor?

I feel I have a lot to offer and share to help businesses grow on TikTok.

In your words, what does a growth mindset mean to you?

Doing whatever it takes (while remaining true to your values) to make success (however you define that) happen for you and your business.

If you could mentor a startup on one topic, what would it be?

Social Media Marketing

Describe an out of the box solution to a complex problem that made you proud of yourself.

A startup wants to build a community prior to launching its product which is focused on gut health. We looked to connect with people to already talk about gut health on social media and recruited them as brand ambassadors. Having them tag the brand accounts anytime they post talking about gut health. After this launch, we plan to start posting their content organically on the brand’s social media, get them to test the products prior to launch, and build our own following and community using Geneva, the launching of the product.

View Growthmentor Profile

7. Charles Talbot

Describe yourself

B2B sales geek that’s spent 20 years failing and then not failing in Series A/B/D and hyper-growth organizations.

In just one sentence, why do you want to become a growth mentor?

To help founders of B2B technology or service businesses win new customers.

In your words, what does a growth mindset mean to you?

The ability to understand, apply, fail, evolve, and then succeed.

If you could mentor a startup on one topic, what would it be?

B2B Sales methods and processes because that’s where I can give them the most help.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Eeek, that’s got me. I deal with complex sales processes, so nailing the process through a custom sales playbook to help navigate a sales motion? Will that do?

View Growthmentor Profile

8. Daniel Choi

Describe yourself

I am a Growth professional and advisor with a focus on providing the highest level of performance around growth, digital marketing, and B2B/DTC strategies.

In just one sentence, why do you want to become a growth mentor?

I currently serve as a growth advisor/consultant to various startups, and I’ve recognized that there is a massive segment of the population who doesn’t have the budget for my services, but that doesn’t mean I should turn my back on them; if some advice from me can give them the fighting edge to grow, why shouldn’t I give them some of my time? (Plus, I love helping people)

In your words, what does a growth mindset mean to you?

A growth mindset describes a way of viewing challenges as opportunities for growth and improvement. People who have a growth mindset believe that even if they struggle with certain skills, their abilities aren’t set in stone. With hard work and humility, skills can improve over time.

If you could mentor a startup on one topic, what would it be?

Paid advertising (focused on SEM), as I have worked at both high-growth startups (Ramp) and large corporations (Google) managing multi-million dollar budgets.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Developed a net-new copy experimentation process for Ramp to a/b test paid ads copy, which resulted in a 40% improvement in CTR over 5 months. I have never seen an effective copy experimentation process, even as a member of Reforge, so I developed one myself.

View Growthmentor Profile

9. Daniel Dippold

Describe yourself

I’m a math enthusiast turned entrepreneur who has invested in 20+ startups pre-seed (some of which have currently achieved 9-figure valuations) and has built several companies, most notably newnow.group (a multi-million turnover machine learning company), ewor.io (Europe’s leading talent investor), and Sigma Squared Society (the world’s largest community of entrepreneurs U26 – represented in 25 countries and €1.5BN raised by our community).

In just one sentence, why do you want to become a growth mentor?

I love to support startups.

In your words, what does a growth mindset mean to you?

To me, having a growth mindset means high ambition paired with being in control of your ego. Egolessness turns failure, dumb questions, and courage to experiment into opportunities to grow.

If you could mentor a startup on one topic, what would it be?

Product-Market-Fit.

Describe an out of the box solution to a complex problem that made you proud of yourself.

I changed the product vision of NEWNOW from selling machine-learning services to selling “decision intelligence cockpits” that allowed us to turn one-time profits into ARR, thus setting the venture up for immense scalability with clients such as Deutsche Bank, Eon, and Philips.

View Growthmentor Profile

10. Dmitry Kuvshinskiy

Describe yourself

I worked for 12 years in start-ups and agencies, web2 verticals, and more recently web3. Got a full stack of channel experience (acquisition, retention, brand, cro) and am transitioning from 2 past head of growth/marketing roles to becoming a freelancer. I am passionate about data, creativity, and teams, so happy to share a positive view on management and leadership.

In just one sentence, why do you want to become a growth mentor?

I got a full stack of channels & verticals experience, but more importantly, I am passionate about data, creativity, and teams.

In your words, what does a growth mindset mean to you?

Strive for ideation, not perfection. For every win, you make a few fails. Don’t give up.

If you could mentor a startup on one topic, what would it be?

Growth Marketing

Describe an out of the box solution to a complex problem that made you proud of yourself.

Use referral links for tracking cookieless environments. Backends don’t lie and virality on channels only benefits their runway.

View Growthmentor Profile

11. Dmitry Vasiliev

Describe yourself

I’m a professional web developer with 15+ years of experience. I’ve been working on large complex projects as a developer, manager, and team leader. I know how to build scalable projects with good quality.
Moreover, I’ve successful IT entrepreneurship experience. My team has 50+ specialists now.
Having that experience I want to share it with those who need it.
Let’s try? 🙂

In just one sentence, why do you want to become a growth mentor?

I want to share my experience and help others to get into IT.

In your words, what does a growth mindset mean to you?

Constantly make yourself better by improving your knowledge and skills. Being open to sharing it with others.

If you could mentor a startup on one topic, what would it be?

Backend development. Because I’m an expert in it, programming is my hobby and I love to code.

Describe an out of the box solution to a complex problem that made you proud of yourself.

One day parsers became too aggressive with my client’s e-commerce project. Every day they grabbed all prices to use them in competitor’s stores.
It was a bad idea to just block them – because they’ll immediately see they’re blocked and then adjust their behavior to bypass the restriction.
So I decided to act tricky and instead of blocking bots I made the data they grab useless. If I was confident that a visitor is a bot, I started to return fake prices, pictures, etc. So normal users weren’t affected, but price analysis or content stealing became more expensive for competitors.

View Growthmentor Profile

12. Harsh Kishore

Describe yourself

I am a business executive with experience in strategy, sales, marketing, and business operations. With stints in leading EdTech and SaaS organizations, I have worn many hats over the past 7 years. I have expertise in creating processes around business strategies and building & scaling up teams. At LeadSquared, I’m leading strategy projects. I’m also making it easier for our clients to identify and adopt the right CRM features. I have worked as a sales trainer as well.

As a career coach, I help individuals reach their maximum potential through advice and support throughout their job search and career advancement process. I love interacting with young professionals and giving anecdotes and learnings from my own career.

In just one sentence, why do you want to become a growth mentor?

I am a business executive with 7+ years of experience in strategy, sales, marketing, and operations, having led teams at EdTech and SaaS organizations, and am now a strategy lead at LeadSquared, wanting to mentor and coach young professionals.

In your words, what does a growth mindset mean to you?

A growth mindset to me means having a constant drive for self-improvement, growth, and learning. Furthermore, it includes having a bias for action, taking calculated risks, and making the most of each situation. A growth mindset is essential for anyone looking to reach their full potential.

If you could mentor a startup on one topic, what would it be?

Sales and sales training

Describe an out of the box solution to a complex problem that made you proud of yourself.

I was working as a salesperson at a company with high sales targets and competition with senior colleagues. I analyzed the sales process and made changes to the pitch for personalized appeal and leveraged CRM for better customer targeting. This led to a significant sales increase and recognition from my manager and team.

View Growthmentor Profile

13. Joe Aurilia

Describe yourself

I am a seasoned operations executive with over 20 years dedicated to technical and operational leadership. I’ve served in a wide variety of roles in both corporate and startups all focusing on core technology and operational excellence.

Throughout my career, I have executed operational and technical strategies key to business expansion (international growth to 6 countries), successful funding rounds ($40M), and extensive company growth (built out departments from scratch and then scaled them).

While a technologist at heart, my most recent ventures have placed me in core roles responsible for enabling operational scalability. A focus on successful team alignment has resulted in explosive people growth and international expansion.

I have led a variety of Operations teams including Technology Operations, Contract Operations, Revenue Operations, People Operations, Security Operations, PMO, and Talent Acquisition. Key to the success of each has been the empowerment of teams to reach beyond expected boundaries and achieve higher limits.

In just one sentence, why do you want to become a growth mentor?

Experience has left me with a sizable number of lessons and successes which can be converted into discussions and enrichment for others.

In your words, what does a growth mindset mean to you?

Consistently looking out for process refinement, elimination of roadblocks, and increasing levels of automation.

If you could mentor a startup on one topic, what would it be?

Data cleanliness and task tracking. Many impactful decisions come down to having the right data at your fingertips and then being able to execute the decisions made.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Needed to have complex file management and security layers built into Salesforce. No specific application solved the full set of use cases so we rolled out a Dropbox integration using their API and a custom layer of application code. The result was extremely powerful, met the use cases, and handled the load.

View Growthmentor Profile

14. Jonathan Rodriguez

Describe yourself

I am a transformative leader with over 12 years of experience in the marketing industry. I have a passion for growing brands through strategic digital marketing channels and a proven track record of success in driving business growth. I also love to help and teach others and have experience leading a team of over 60 employees. With experience working with diverse clients including notable celebrities and public companies, I have the skills and expertise to create and execute full-picture marketing strategies and mentor and guide team members to success.

In just one sentence, why do you want to become a growth mentor?

I am passionate about leading, teaching, and learning from others as it is a highly rewarding experience, and I have a wealth of knowledge and skills to share.

In your words, what does a growth mindset mean to you?

A growth mindset to me means embracing challenges and viewing failures not as obstacles, but as opportunities for growth and learning. It means being open-minded and willing to continuously develop and improve one’s skills, knowledge, and understanding. In essence, having a growth mindset means embracing a lifelong learning attitude and a positive outlook toward personal development.

If you could mentor a startup on one topic, what would it be?

Digital marketing. Because it’s kind of a cheat answer. By that I mean I have learned so much throughout my career on different forms of digital marketing thus providing a number of key topics under one topic umbrella.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Back in 2018 when I led the digital marketing for the largest privately held CBD company we were one of the first companies to run successful ads in a time when CBD was NOT allowed to run ads. How did we do it? By creating third-party pages and instead of running ads that sold to you, we educated. We created heartfelt high-quality videos about stories of adults, seniors, and even children on how “this thing” saved their lives, how, on why… no real mention of CBD, and some we didn’t even have dialogue. The result? is a profitable 6 figures a month boost thanks to the awareness of such a key product (also ads got taken down a few times, but alas perseverance!)

View Growthmentor Profile

15. Lily Ugbaja

Describe yourself

Hey, I’m Lily Ugbaja. In my past life, I grew three of my own sites and worked at Animalz helping brands like SimpleLegal grow traffic over 500% (Case Study). Now, I consult for brands like WordPress, Hubspot, and Zapier. Want to win more of your best buyers? I help brands develop a marketing strategy anchored around an ‘Audience of One’ — buyers who spend the most, and give your customer support team the least headache. Ditch fictitious personas, get in front of your best buyers, and make a bank with my advice.

In just one sentence, why do you want to become a growth mentor?

Accountability to share my ideas. After taking over the Semrush thread to talk about the LEMA framework (that blew up, loads of podcasts about it coming up soon), I realized that more people need the knowledge that I have. I want to be able to share that.

In your words, what does a growth mindset mean to you?

Seeing opportunity in every failure, such that you’re not afraid to try new things (even when you’re not sure). If you have a growth mindset, nothing is unachievable!

If you could mentor a startup on one topic, what would it be?

Customer-led growth for sure. The way people buy is changing, the audience’s needs (not the product) lead the market. You need to be constantly evolving and growing with your customers if you want to stay relevant. From your strategy, down to the content you create, everything should be anchored (and fluid) around your best customer.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Most of my clients were struggling to create high-quality, remarkable content at scale. I developed a four-point formula that’s easy to remember and implement for high-quality content — the LEMA framework (Logic, Explicitness, Memorability, Actionability).

View Growthmentor Profile

16. Logan Young

Describe yourself

Hi, I’m Logan Young. In my mind marketing is all about problem solving and that’s what I love about it. I’ve had the opportunity to work closely with a lot of D2C brands such as Tuft & Needle, Snow Teeth Whitening, Golden State Warriors, and many others. I’ve run ads on every major social media platform and have a lot of experience with CRO and creating high-converting Video + Static Ads.

In just one sentence, why do you want to become a growth mentor?

I’ve had success in my career because of others’ mentorship and am ready to pay it forward.

In your words, what does a growth mindset mean to you?

Recognizing that yesterday’s winning Ads or marketing campaigns are as good as last week’s shower. If you’re a scaleable brand that means you have strong competitors who are constantly improving. To keep up and take the lead you have to constantly be focused on growth and evolving.

If you could mentor a startup on one topic, what would it be?

Video Content. Outside of product + offer, it makes the biggest impact in a brand scaling and a lot of vendors who offer this service aren’t proving brands the firepower they really need to grow.

Describe an out of the box solution to a complex problem that made you proud of yourself.

At Snow, we’d tested multiple creative agencies in 1 year but the ads performed the best when we built out the entire process internally. Starting w/ vetting talent, getting raw footage, editing it into ads (this is where most agencies stop), to running and tracking the performance of every ad using a process we called the Content Learnings Machine, all in-house. Then rinsing and repeating this process every single week and quarter. I built out and led this process and we beat every agency we went up against with our internal team a fraction of the size.

View Growthmentor Profile

17. Louise Ralston

Describe yourself

I have over 10 years of experience in product management and marketing in tech industries before becoming a consultant for start-ups. I have launched numerous key products with strong results, helped small businesses get moving, and assisted scale-ups in planning their growth profitably.

In just one sentence, why do you want to become a growth mentor?

I love to be a (sometimes small) part of building something, seeing the growth, and helping organizations achieve their potential.

In your words, what does a growth mindset mean to you?

A growth mindset is being consistently open to disproving your beliefs, including your own abilities. A growth mindset is refusing to accept an approach that won’t work for you or your business until it’s tried.

If you could mentor a startup on one topic, what would it be?

Go-to-market. I focused on go-to-market a lot in my career in Tech, also with start-up clients. It’s where I have the most history and insights to share.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Scaled back on two teams that had become inefficient and unproductive. Reorganized resources to focus on the right deliverables, merged two teams together and was able to deliver more value for stakeholders with fewer resources.

View Growthmentor Profile

18. Lyubima Petrova

Describe yourself

Hey there! I am currently driving growth and demand generation at a fintech company, I have helped with growth and marketing strategy in start-ups and corporations in b2b & b2c. I get inspired by sharing knowledge and empowering people to make the next inspiring step in their careers. Let’s brainstorm on growth, demand gen, content marketing and SEO, SEA, social media, and automation.

In just one sentence, why do you want to become a growth mentor?

I love sharing ideas and knowledge with other people and empowering people to make the next brave step in their careers.

In your words, what does a growth mindset mean to you?

Open your mind to new ideas, don’t be afraid to fail, and learn fast!

If you could mentor a startup on one topic, what would it be?

Search – paid and organic!

Describe an out of the box solution to a complex problem that made you proud of yourself.

Reducing costs spent on paid advertising by promoting the importance of SEO and well-researched and written content on our website when I worked for JBL. Our paid search traffic to organic ratio went from 40-20% to 20-40%. Plus, it opened doors for all departments to get excited and contribute! What better way for generating ideas? 🙂

View Growthmentor Profile

19. Marco Tracogna

Describe yourself

Hello! My name is Marco and I am a senior performance marketing manager at Revolut. I am an expert in mobile user acquisition. I worked for years in mobile gaming before moving to fintech around a year ago. Happy to help with any mobile acquisition-specific questions you could have.

In just one sentence, why do you want to become a growth mentor?

Because I would like to use my experience to help other peers avoid costly tests and improve the industry as a whole one step at a time.

In your words, what does a growth mindset mean to you?

Growth comes from experimenting and testing. All details are important as you rarely will see a huge increase in performance after 1 change, but putting 100 changes together might really make the difference.

If you could mentor a startup on one topic, what would it be?

Mobile user acquisition and tracking. I love the mobile ad industry and I consider myself quite an expert in this field. I am genuinely interested in solving/improving acquisition issues/strategies.

Describe an out of the box solution to a complex problem that made you proud of yourself.

We were running some campaigns on a particular channel and even though the spent and volume were there, the return was not great. My hypothesis was that this had to do with the age groups we were targeting, so I tried splitting these campaigns and capping them differently based on age groups. This allowed us to scale up nicely keeping a good performance.

View Growthmentor Profile

20. Marko Anastasov

Describe yourself

I co-founded SemaphoreCI.com and bootstrapped it to a seven-figure ARR. We’ve built a globally distributed remote team and cultivated a fantastic customer base. As you might imagine, I’ve played every role and gained invaluable experience throughout this journey. My new mission is to help as many founders as possible.

In just one sentence, why do you want to become a growth mentor?

Been learning the hard way for the last 14 years – want to help other founders, not waste time, and execute better.

In your words, what does a growth mindset mean to you?

Continuous improvement is literally a core value at my company. I don’t see life making sense without always learning and growing ourselves. Continuous improvement qualifies us to do our present tasks with a wider vision, increasing competence, and rising demands on ourselves. When you are in this mindset learning is life-long, there is no room for complaints, and work never gets boring.

If you could mentor a startup on one topic, what would it be?

Bootstrapping as in all about product and company-building within the constraints of being profitable, because that’s what I’ve been doing for the last 10+ years.

Describe an out of the box solution to a complex problem that made you proud of yourself.

At Semaphore, one challenging role to delegate was that of “Technical Content Editor” due to the need for both marketing and technical expertise. Additionally, hiring full-time technical writers knowledgeable about our niche proved difficult, hindering inbound marketing growth.

To scale more effectively, we decentralized content planning and invited the developer community to pitch ideas. To compete with other companies that also work with external writers, we introduced a bonus scheme for writers whose articles gained above-average traction. We also entrusted technical reviews to industry experts willing to collaborate on educational content. As a result, we now publish more high-quality content than ever, and our engagement numbers have significantly improved.

View Growthmentor Profile

21. Matheus de Paula

Describe yourself

Hi there! I’m Matheus, Growth Director at token.com, a crypto exchange startup in global expansion. With 6+ years of experience driving growth in the tech and fintech industries, I’ve gained a wealth of knowledge on strategies for B2B and B2C clients. If you’re looking to optimize your user acquisition and retention efforts or explore opportunities with paid media, digital analytics, or CRM, I’d love to help. Let’s connect and work together toward growth. Don’t hesitate to reach out!

In just one sentence, why do you want to become a growth mentor?

With a solid background as a Growth Director and active member of network groups like Reforge, CXL, and PMA, combined with my experiences as a mentee in GrowthMentor since its pre-launch, where I evolved professionally through the guidance of mentors like Jordi Capdevila (who became a friend through the platform), now I wish to give back to the community by sharing my knowledge and expertise as a mentor, returning the invaluable support I received.

In your words, what does a growth mindset mean to you?

A growth mindset to me is about embracing a comprehensive view of business performance and making strategic decisions on where to focus efforts based on the potential impact. It involves continuously seeking user feedback and insights, rapidly learning and adjusting, and combining established best practices with creative solutions to achieve optimal results.

If you could mentor a startup on one topic, what would it be?

Zero to One – I helped build marketing teams and find low-hanging fruits with creative ideas.

Describe an out of the box solution to a complex problem that made you proud of yourself.

I implemented a referral program using a chatbot on Messenger to drive traffic from digital to in-store. By offering limited $0.01 product coupons upon a minimum purchase amount, I achieved a 20x increase in weekly leads captured, resulting in a 6x decrease in CPL.

View Growthmentor Profile

22. Matteo Fiorà

Describe yourself

Hello everyone. I am Matteo and I am the growth Manager for Pento. I’ve been working for startups and scale-ups across multiple countries for more than 6 years now. I was quite lucky to be mentored by skilled people in my career and I would love to give this back to the growth mentor community. I specialized in CRO, Search Marketing, Data Analysis for marketing, and leading teams.

In just one sentence, why do you want to become a growth mentor?

I’ve used growth mentor in the past (not as a mentor, but as a user) and I feel I’ve enough experience to give tailored recommendations and advice about growth.

In your words, what does a growth mindset mean to you?

It’s a continuous learning exercise. Test, validate test, iterate, and learn.

If you could mentor a startup on one topic, what would it be?

Conversion Rate Optimisation; it was a game-changer when I was working at TravelPerk. Making small changes can have a huge impact.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Created a fully automated sequence follow-up on Outreach that enables our company to increase interactions with emails. Doubled the Open rate, 30% increase in reply rate, and increased lead to SQL by 56%.

View Growthmentor Profile

23. Matthew Zammit

Describe yourself

I help SaaS, Tech, and Mobile App companies build their product and discover the profitable action steps to drive growth.

For the past 15 years, I’ve helped 100+ teams and startups with anything Product. Today I partner with product managers, startup founders, and CEOs and help them scale their product organizations including hiring, product strategy, road mapping, prioritization, getting to product-market fit, and mentoring product teams.

In just one sentence, why do you want to become a growth mentor?

I’ve been mentoring for the last 7 years and have made many friends along the way while helping them sort through challenges, and learned a lot in the process.

In your words, what does a growth mindset mean to you?

Recognizing that there’s a lot more which can be learned and always wanting to become better.

If you could mentor a startup on one topic, what would it be?

The importance of Product Strategy at all levels. For Product Managers, it guides daily decisions. For Product teams, it helps to align towards the vision while building. For founders and executive teams, the Product Strategy serves as the direction for the whole organization… yet many teams do not have a set product strategy.

Describe an out of the box solution to a complex problem that made you proud of yourself.

During my time working with Ferry, I was fortunate enough to work on a project that involved the development of a mobile app for an automotive brand. As part of the building of the platform, I was conducting user research to identify pain points and gather feedback on the app’s usability.

Through this process, I discovered that many users wanted the ability to save a car to get back to it later or to be informed when it’s available. From this, we decided to implement 2 new features. A “Wishlist” allowed users to save cars to their account, kind of like a favorite. And a “Waitlist” where they pay $99 to know first when it’s available. This led to a significant increase in user activity in the app and also gave the company a value list of data points for which cars to focus on based on user’s interest.

This experience taught me the importance of understanding user needs and pain points in order to create effective solutions. It also demonstrated the value of user testing and how it can lead to valuable insights that can drive improvements in product design and user experience.

View Growthmentor Profile

24. Olga Mykhoparkina

Describe yourself

I’m a founder at Quoleady, a SaaS content marketing agency where we help SaaS companies grow through blogs. We’ve worked with amazing SaaS products such as Monday.com, Pandadoc, GetVoip, and many more. We’ve helped to grow Expandi from 0 to $7M ARR in two years. We’ve also worked with startups who started from scratch where we’ve been their only marketing team: we’ve got our client RingBlaze 650 beta testers with only 20 articles; generated 500 leads for FullSession with 16 articles. I’m a SaaS enthusiast and a big fan of high-intent ROI-generating content for SaaS.

In just one sentence, why do you want to become a growth mentor?

As a SaaS enthusiast, I’m looking to get to know interesting people in the SaaS niche, help those in need, build a personal brand, and expand my network.

In your words, what does a growth mindset mean to you?

You are always ready to experiment and try new things. You do it in a lean way incorporating minimum time and resources and aiming for maximum results. You think sharp and move fast. You never stop learning and stay on top of things and technologies.

If you could mentor a startup on one topic, what would it be?

Generating leads via SaaS blog.

We’ve done it for so many clients and gotten amazing results. I know what it takes, where to start, which mistakes to avoid, and which best practices to stick to.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Rather than hiring super expensive native English-speaking writers, we’ve come to a solution where we check the paragraphs with Grammarly, and for those we need to rewrite we push to an AI rewriting tool and it gives a smooth version of the same thought that flows well and sounds native.

View Growthmentor Profile

25. Prarthana Mistry

Describe yourself

Hey – I am Prarthana. I have enjoyed conceptualizing, building, and growing products for over 15 years at Amazon and now at Convoy. To drive growth one needs customer focus, strategy, and great execution. I look forward to helping you solve your growth puzzles and helping you learn from the lessons I have learned!

In just one sentence, why do you want to become a growth mentor?

Want to help innovators innovate, build, and grow?

In your words, what does a growth mindset mean to you?

Being constantly curious, and pursuing the ‘why(s)’ behind the outcomes of your endeavors. Whether the outcome is a failure or a success or something in between.

If you could mentor a startup on one topic, what would it be?

Identifying a winning growth strategy and executing it in a customer-focused way.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Voice experiences at Amazon, and in general were in a nascent stage in 2014. I conceptualized and led an incubation team to launch voice shopping commands and then Alexa into Amazon’s flagship shopping app. This was Alexa’s first launch on a mobile device. Voice usage in the app increased more than fourfold. It laid the foundation for voice shopping capabilities at Amazon. The incubation team grew into a full business unit.

View Growthmentor Profile

26. Rashel Hariri

Describe yourself

Hello! I’m Rashel Hariri. I left my job in tech marketing to consulting startups across the globe. I love working with founders to help them navigate how to market and grow their businesses.

In just one sentence, why do you want to become a growth mentor?

I love working with startups; that’s why I quit my job to consult. I’m also a mentor at First Round. I enjoy helping others and growing my network.

In your words, what does a growth mindset mean to you?

Continuous learning and improvement! It means being a constant learner, always looking for ways to grow. Not being afraid to be wrong or to pivot. And not thinking you know it all.

If you could mentor a startup on one topic, what would it be?

Creating a marketing strategy end-to-end with a strong GTM launch.

Describe an out of the box solution to a complex problem that made you proud of yourself.

A high number of unqualified inbound leads were hitting a demo sign-up page. I analyzed the lander, the market messaging, ad creative, and copy, and revised the media mix. The initial messaging was too far at the top of the funnel, requiring additional video and educational guides to draw a more qualified audience. This required more time and content, but it delivered a higher rate of qualified leads by allowing the audience to disqualify themselves before hitting send on the demo page.

View Growthmentor Profile

27. Ryan Prior

Describe yourself

Hey! I’m Ryan, head of marketing at a fast-growing SaaS (Modash). I’m here to help with all things SaaS user acquisition. My background is mostly SEO & Content (prev. at Skale, a SaaS SEO agency, and Toggl), and SEO is the main growth driver for Modash too.

I’m also managing PPC, working with influencers, and a few other acquisition channels.

Lastly, I co-founded a small local marketing agency way back in 2015, and I’ve had an affiliate SEO business on the side for the past ~4 years – happy to discuss those too!

In just one sentence, why do you want to become a growth mentor?

I’ve been a mentee for a few years, and I’m ready to give back! 🙂

In your words, what does a growth mindset mean to you?

Figuring out what works, learning fast, and working hard 🙂

If you could mentor a startup on one topic, what would it be?

Growing non-brand acquisition through SEO & content! I’ve done this a ton of times including for Modash, Attest, Perkbox, Toggl, Piktochart, and other SaaS brands.

Describe an out of the box solution to a complex problem that made you proud of yourself.

I’m not sure I’ve ever said that (yet)! That said, here are 2 wins I’m proud of that come to mind. Let’s imagine the problem we’re solving is ‘we’re not growing fast enough!’:

1. Worked to restructure the team at Modash so that one engineer was working full-time on growth initiatives. Since then, together we’ve built various free tools (e.g. https://www.modash.io/engagement-rate-calculator), launched nearly 1,000 programmatic SEO pages, and grown non-brand trial sign-ups by 1k+ per month.
2. Templatized various content formats like ‘how to’, alternative lists, and software lists so that we can scale content production faster with freelance writers. I’ve done this for several companies, but in Modash’s case, blog sign-ups have grown from ~200/mo to ~900/mo in less than 1 year as a result of the new content.

View Growthmentor Profile

28. Saurabh Wahegaonkar

Describe yourself

I’m a seasoned growth marketer with a varied experience in multiple industries and high-growth startups. I’ve helped them scale and grow to achieve their next round of funding.

In just one sentence, why do you want to become a growth mentor?

I want to share the knowledge I’ve acquired over the years with up-and-coming growth marketers.

In your words, what does a growth mindset mean to you?

Having a growth mindset means that you always keep your eyes and ears open to new opportunities to grow a business. It is a holistic approach to building from the ground up and not purely focused on one channel or strategy.

If you could mentor a startup on one topic, what would it be?

Scaling B2B SaaS. This is because I have extensive experience doing so using a myriad of strategies.

Describe an out of the box solution to a complex problem that made you proud of yourself.

For one startup that I worked with, they had a mix of online and offline businesses. But they used only online channels such as social media and email to acquire new customers. They had a decent CAC but were looking at ways to reduce it. It dawned upon me that they were not making use of Google My Business for listing all offline centers across the country. Once we were able to finish this project over the course of 2-3 weeks, it led to a 27% increase in sign-ups at zero cost.

View Growthmentor Profile

29. Shahar Barkai

Describe yourself

Hi, I’m Shahar Barkai, former VP of global growth at Singular & former senior director of demand generation & growth at Perimeter 81 and with over 15 years in digital marketing. I help companies achieve hypergrowth – by leveraging data & automation, building a well-oiled marketing machine, and reducing go-to-marketing barriers. I’ve been building go-to-market teams and strategies for the past 7 years and would love to assist others in their path to success.

In just one sentence, why do you want to become a growth mentor?

I enjoy helping others succeed and am happy to “give back” to the community.

In your words, what does a growth mindset mean to you?

Positive “can do attitude”, always test your assumptions with data, always try new things. But most importantly – have the right team with you – hyper growth is a rollercoaster, you want to have the best people around with you when taking all those chances (budget tests, new campaigns, new marketing channels, PLG approach, etc..).

If you could mentor a startup on one topic, what would it be?

Building a go-to-marketing strategy and maintaining hyper-growth. I’ve done it a few times and would love the chance to help others avoid the common pitfalls plus save them time and budget on non-effective activities.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Problem: High churn rate
Solution: reduce pricing for long-term plans, segment database by user use case and send short-term customers close to subscription end – a strong offering for a long-term plan. Also, automate a process that whenever someone churns they get an automated email to a personalized landing page with a strong re-activation offering.

View Growthmentor Profile

30. Shailvi Wakhlu

Describe yourself

Former Head of Data/Analytics from Strava and Komodo Health. I’ve solved data problems in Fortune 500 companies like Salesforce, as well as smaller companies like Fitbit. Subscription business expert. I’ve also built a decent personal brand with 25+ yearly speaking sessions.

In just one sentence, why do you want to become a growth mentor?

I have mentored 200 in one year – for free. I’m looking forward to being part of a platform that helps me find mentees more easily.

In your words, what does a growth mindset mean to you?

Being willing to put yourself in highly ambiguous situations, where success is far from a guarantee. Then learn from how that situation plays out, and iterate on it.

If you could mentor a startup on one topic, what would it be?

How to set up a subscription business (enterprise or consumer) for success by thinking about the metrics early.

Describe an out of the box solution to a complex problem that made you proud of yourself.

There was once a team I became the new leader for, that was undervalued and struggled with getting the right resources for their work. Their positioning was weak, and they were seen as a task-servicing team, despite being highly skilled and working on very critical analyses. The next time the team presented their updates to the broader company, I added a dollar amount (usually in millions) for the deals that each analysis project affected. Within a week the team had additional headcount approved, lots of kudos, and a completely different positioning.

View Growthmentor Profile

31. Stephanie Moccio

Describe yourself

Hey there – I am Steph! I currently work as a Sr. Director of Traffic Acquisition at Peerspace, a double-sided marketplace (think Airbnb but for events!) I love working on how to scale businesses – both small and large – and expand globally through paid and unpaid channels.

In just one sentence, why do you want to become a growth mentor?

I would love to give back and help others on their journey as my mentors did for me in my career.

In your words, what does a growth mindset mean to you?

Use data and test quickly!

If you could mentor a startup on one topic, what would it be?

Marketing acquisition — this is my specialty (15+ years experience) and the top of the funnel! Many businesses that I’ve worked with need to focus on acquiring new customers to survive.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Data mined our UGC to create new landing pages for our business. We grew +60% Y/Y in Q4 while maintaining conversion rates, which led to a record quarter for our company!

View Growthmentor Profile

32. Tamanna Chanana

Describe yourself

I am a full-stack marketer. Where the world talks about adding a pinch of personalization to existing modules, I go the extra mile to build the right innovation considering both customers and data. Using the design thinking approach as the basis for all my strategies, I focus on new approaches to solving problems in a creative and collaborative way. I was recently nominated for the mint marketing awards 2021 and social samosa’s 30 Under 30 lists. I have worked with some amazing organizations such as Whatfix, Hindustan Times, PepsiCo, and others. She believes new ideas have the power to turn the tables for any organization. I am not only growing professionally but have also mentored 80+ students in the last 2 years across the globe in careers who are now growing substantially in their careers.

In just one sentence, why do you want to become a growth mentor?

When we talk to someone it’s a shared learning experience.

In your words, what does a growth mindset mean to you?

Growth is all about innovation.

If you could mentor a startup on one topic, what would it be?

How to use your hobbies to you establish a successful career.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Content Marketing is directly or indirectly related to how your customer perceives your brand. If you still have any doubts about this? Go talk to any prospect or your customer that how did they find you. It is likely that they will have read, seen, or heard about your offering from someone who has used it before. So now the question is how does it impact my business? I have used content marketing as a key to driving revenue for the organization by just using it in different forms. We have a podcast called The Digital Adoption Show where we host luminaries across L&D we were not only able to get direct revenue out of it by interacting with leaders on a thought leadership platform like a podcast but also were able to generate influenced revenue.

View Growthmentor Profile

33. Thomas Aebeløe

Describe yourself

International profile with 15+ years of commercial experience in building SaaS businesses across EMEA. Successful in both scale-ups and cooperates, building GTM strategies, leading large teams, creating effective cultures, and leading international market expansions.

In just one sentence, why do you want to become a growth mentor?

I want to use my experience to support others on their growth journey.

In your words, what does a growth mindset mean to you?

A growth mindset is a mindset where you believe that you continuously can learn and adapt new skills and capabilities throughout your career.

If you could mentor a startup on one topic, what would it be?

Building and growing your business through a strategic partner ecosystem. I have 15+ years of experience working with all elements in a partner ecosystem, from product and tech partnerships to resellers and channels to MSP and ISV.

Describe an out of the box solution to a complex problem that made you proud of yourself.

Pivoting to a tech and product partnership approach from a reseller/channel approach gave my business a huge competitive advantage with a scalable and more automated way of driving business.

View Growthmentor Profile

34. Toprak Erol Aydin

Describe yourself

Hello, my name is Toprak. I am a product/UX designer currently working for a large SaaS company. With over two decades of experience across various industries, agencies, and companies, I am well-suited to help startups avoid common mistakes. My own experiences in startups and my own projects have taught me the importance of validating ideas and focusing on user needs. I look forward to helping others succeed in their ventures.

In just one sentence, why do you want to become a growth mentor?

To be in this community, help new start-ups, also learn from others in the community as well.

In your words, what does a growth mindset mean to you?

To me, Growth Mindset is where everyone lifts each other up at some point, helps each other with a common purpose, and takes pride in each other’s achievements. Share the knowledge and skills for good!

If you could mentor a startup on one topic, what would it be?

User Experience, Designing Ethical Product and Marketing.

Describe an out of the box solution to a complex problem that made you proud of yourself.

I was working on a face-lifting of one of the popular banks. As you can imagine sales and marketing teams can get really excited about pouring ideas and the way they want to see the designs. Even today if you can look at any bank’s website you would probably get overwhelmed and feel like bombard with too much information.

So in my project instead of displaying all the unnecessary information on the page, I have suggested putting a big search bar where the user can actually type in what they want and go from there. Then the cookies can initiate related to a few more information when the same user comes back to their page again. They are still using the same approach.

View Growthmentor Profile

35. William Chiu

Describe yourself

I help companies scale their lifecycle marketing operations. Over the last 6 years, I’ve worked with tech startups and SMBs in B2B SaaS and DTC subscriptions. Driving user acquisition and retention is what excites me.

In just one sentence, why do you want to become a growth mentor?

To help people grow their businesses through lifecycle marketing.

In your words, what does a growth mindset mean to you?

Making improvements, in all aspects of life, using a thoughtful and systematic approach.

If you could mentor a startup on one topic, what would it be?

Lifecycle marketing.

Describe an out of the box solution to a complex problem that made you proud of yourself.

As a lifecycle marketer for a DTC medical subscription company, I was tasked to improve user retention across all of our services.

I took a deep dive into different drivers of retention and found that cross-sell is a behavior that, on average, results in +25% better MoM retention vs. non-cross-sold users. Not only was this a great opportunity to drive retention, but success in this area would also result in more treatments per patient and significant revenue growth.

With this in mind, I implemented a series of email automation that doubled cross-sell from 8% to 16% in less than a year. Improving retention among those cross-sold and generating hundreds of thousands in LTV.

View Growthmentor Profile

Interested in becoming a growth mentor?

What we’re looking for:

• Growth marketers, product managers, and designers, with extraordinary track records of success
• Inspirational founders that have “been there and done that.”
• Friendly people that take joy in helping other people.
• At least 5 years of demonstrable experience working in growth.
• GrowthMentor is a #givefirst platform. You should be cool with mentoring for free until you have three reviews.