Running a successful Google ad campaign takes a little bit of everything, from killer creative and strong messaging to a thorough understanding of the target audience and how your keywords relate back to search intent.

If you want your Google ad campaigns to be at their best then you need to tap into the knowledge of others who’ve gone before you. You need to seek out the experts and to listen to what they have to say, and listening to podcasts is a great way to do just that.

One way to identify the best Google ads podcasts is to give it a Google and to see which of them are running the best ads. But that takes time, and the chances are that you have more important things to be doing, like running your own ad campaigns.

There’s no need to worry though, because we’ve asked our community of Google advertisers and mentors to share their favourites, and then we’ve gone through and given each of them a listen to narrow down our final list. You won’t find better recommendations than these ones. Here are the best Google ads podcasts on the internet today.

Note: This list is constantly updated.

The Paid Search Podcast

  • About Podcast: In The Paid Search Podcast, listeners can gather information about Google Ads, pay per click, online marketing, and how to execute online advertising more effectively. You’d be glad to know that the tech podcast is filled with concrete information for professionals from all walks of life, including freelancers, business owners, marketing agency employees, and more.
  • Host Name: Chris Schaeffer and Jason Rothman
  • Started: December 8, 2019
  • Frequency: Weekly
  • What’s unique about this podcast: Through this podcast, you can learn the nitty-gritty of the advertising business on an online platform. It mainly focuses on teaching how to run Google Ads campaigns efficiently to gain greater ROI and conversions.
  • Do they take on guests: No
  • How to subscribe: iOS and Google Play Store

Here’s the link to the podcast

Google Ads Strategy

  • About Podcast: Curious about Google Ads and YouTube ads? If yes, then this is the podcast for you! In his podcast Google Ads Strategy, Kyle Sulerud answers all your queries related to online advertising and marketing.
  • Host Name: Kyle Sulerud
  • Started: October 24, 2019
  • Frequency: Twice a week
  • What’s unique about this podcast: It is one of the few podcasts that take specific questions of listeners related to Google Ads and YouTube Ads. So, if you are stuck with an ad campaign, you can leverage this podcast to get a quick resolution of your queries.
  • Do they take on guests: No
  • How to subscribe: Spotify, iTunes, Radio Public

Here’s the link to the podcast


The PPC Show

  • About Podcast: The PPC show interviews successful digital marketing experts and leaders in the domain of paid search and social media campaigns. Moreover, it primarily focuses on uncovering crucial insights on search engine ads and social media ads, including LinkedIn, Facebook, Twitter, and more.
  • Host Name: Paul Wicker and JD Prater
  • Started: 2016
  • Frequency: Weekly
  • What’s unique about this podcast: The podcast focuses on interviewing digital marketing industry stalwarts to deliver business-critical information about running paid ad campaigns and how marketers can optimize them to achieve desired business goals.
  • Do they take on guests: Yes
  • How to subscribe: SoundCloud, iTunes

Here’s the link to the podcast

With a bit of luck, the podcasts that we’ve shared here will go on to become new favourites, providing you with plenty of inspiration to take your Google ads to the next level. But it can never hurt to bring in a fresh pair of eyes or to get some new ideas.

So if you’re still struggling with your Google ad campaigns and you’re looking for a little help, we’ve got just the thing for you. Sign up to GrowthMentor today to find a Google Ads expert who can help you to grow and scale your business!