12 Best Google Ads Courses To Help You Dominate Your Competition in 2026

Google Ads are one of the most effective ways to grow your business; 90% of consumers claim that search ads influence their purchasing decisions.

Knowing Google Ads is a valuable growth tool is one thing, but understanding how to run them effectively is another. Luckily, if you want to learn Google Ads, there are plenty of kick-ass online courses that have you covered.

But before we dive into the Google Ads world let’s answer some questions that you might have.

Are Google Ad courses free?

Guess what? You can find Google Ads courses for free and paid, depending on where you look! Free classes and tutorials are up for grabs on sites like YouTube and Google Skillshop. But if you’re checking out platforms like Udemy and Coursera, be prepared to shell out some cash for certain courses.

To find the perfect course that fits your goals and wallet, spend some time digging around and comparing your options.

But before you decide whether to whip out your credit card, there’s just one more question we’ve gotta answer…

Are Google Ads certifications worth it?

The answer is yes. YES! Google Ads certifications are totally worth it. They’re recognized all over the place and are an awesome way to show off your Google Ads expertise to potential clients or employers.

Plus, prepping for the certification can level up your Google Ads know-how and boost your overall marketing skills.

Stuck on your own Google Ads account?

A course teaches the mechanics; a mentor looks at your campaigns. Book a 1:1 call with a vetted Google Ads mentor. One membership, unlimited calls, every mentor included.

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Google Ads Courses (Our Top Picks):

1. God Tier Ads

Ed Leake’s God Tier Ads course promises to provide a comprehensive and logical system to give you clarity for your ad campaigns. Their course is one of the best google ads courses and covers every aspect of Google Ads management; from asking new clients the right questions to structuring an account effectively, and troubleshooting.

There are over 200 reviews from course students who claim their ROI for Google ads campaign improved significantly after implementing their learnings from God Tier Ads.

• Offered by: God Like
• Who are the instructors: Ed Leake
• What you’ll learn: Proven frameworks for ad ROI on Google ads
• What’s the format: 55 lessons + 350 point interactive checklist
• Who they’re for: Agencies, freelancers and businesses
• Price: $595

"You truly are the Jesus of AdWords. Soon that pic of you will hang in agencies and they’ll tell their employees, ‘Blessed is the Ed, for he hath given us the path to profits."

2. CXL – Google Ads – Beginners

Susan Wenograd presents this beginner-to-intermediate Google Ads course, designed to help you launch successful campaigns and maximize your ROI. Her methodology focuses on simplifying the fundamentals and making data-driven decisions.

The curriculum includes keyword research, bidding strategies, campaign setup, audience targeting, optimization techniques, and performance analysis.

• Offered by: CXL
• Who are the instructors: Susan Wenograd
• What you’ll learn: How to set up and manage Google Ads campaigns to drive results and maximize ROI
• What’s the format: 1 hour and 30-minute online course (12 lessons, 2 downloadable resources)
• Who they’re for: Beginners and intermediate marketers looking to improve their Google Ads campaigns
• Price: €279/month, €510/quarter, or €1,155/year for individual plans. Team plans start at €1,443/month

"The Google Ads course was worth double the required time investment, and some of the principles are usable for other platforms as well. It was a no-nonsense course that went straight for the gold"

3. HubSpot Academy’s Free Google Ads Course

HubSpot Academy offers a free Google Ads course designed to teach you how to create and customize effective ad campaigns that drive clicks and convert leads. This course walks you through the essentials of targeting your ideal audience using HubSpot and Google tools while providing practical exercises to reinforce your learning.

The curriculum includes four lessons, 16 videos, two quizzes, and four practical exercises. By the end of the course, you’ll have the skills to build a Google Ads campaign tailored to your business needs, target the right buyer personas, and drive measurable results, all for free.

• Offered by: HubSpot Academy
• Who are the instructors: Jorie Munroe and Christine Lee
• What you’ll learn: How to create and customize Google Ads campaigns that effectively target the right audience and convert leads
• What’s the format: A free, self-paced online course (4 lessons, 2 hours and 6 minutes)
• Who they’re for: Beginners and small business owners looking to learn Google Ads basics
• Price: Free

"It’s fundamentally changed how I manage Google Ads accounts, and it’s seen me double those accounts."

4. Surfside PPC Google Ads: Complete Guide

One of the most thorough low-cost Google Ads courses around, recently moved behind a small annual fee. Written by experienced search engine marketing professional Corey Frankosky, the author of ‘Clickbank Affiliate Marketing Profits Right Now.’

The course is easy to follow and covers the basics in a coherent, organized manner.

• Offered by: Surfside PPC
• Who are the instructors: Corey Frankosky
• What you’ll learn: How Google ads work and how to get a campaign up and running
• What’s the format: A long-form blog post with videos, screenshots, and more
• Who they’re for: Anyone, particularly those who want depth without a big spend
• Price: $34.99/year

"Thank you! I love your content and you’ve helped me so much. I’m trying to specialize in paid media and I’m so glad I found your content. Keep up the great work!"

5. CXL – Google Ads – Experimentation

CXL is a trusted training resource for numerous world-leading brands like Amazon, Google, Cisco, HP, Udacity, Ikea, Hilton, and Gartner.

In this nine-lesson course, Susan Wenograd teaches you how to use Google Ads experiments to improve campaign performance and maximize ROI. By the end of the course, you’ll be able to run structured tests, analyze results, and make data-driven decisions to enhance ad performance and reduce wasted spend.

• Offered by: CXL Institute
• Who are the instructors: Susan Wenograd
• What you’ll learn: How to set up and manage Google Ads experiments to improve performance and maximize ROI
• What’s the format: 1 hour, 30-minute online course (9 lessons)
• Who they’re for: Anyone looking to optimize ad campaigns with structured experiments and data-driven insights
• Price: €279/month, €510/quarter, or €1,155/year for individual plans. Team plans start at €1,443/month

"The course was clear and concise. It’s practical-focused rather than theoretical, so it was relatively easy to apply the different tactics to our clients’ accounts."

6. Udemy – Ultimate Google Ads Training 2026

Top companies such as WordPress, Box, and NetApp offer this Udemy course to their employees worldwide.

The fantastic online course that Udemy offers equips people and businesses with the know-how and abilities to design, oversee, and optimize fruitful Google Ads programs.

Fully refreshed for 2026, the course now covers the modern platform end to end: Performance Max, AI and machine learning, YouTube campaigns and modern conversion tracking, alongside the fundamentals, with practical exercises and real-world examples.

• Offered by: Udemy
• Who are the instructors: Isaac Rudansky
• What you’ll learn: How to set up your Google Ads account from scratch and the theory behind successful online advertising
• What’s the format: 65+ new and updated 2026 lectures, 35+ hours of content
• Who they’re for: Beginners
• Students Enrolled: 280,000+
• Price: $119.99 (often discounted)

"Superb Google Ads training and super in-depth explanations of every section of the Google Ads platform. Highly recommend this for anyone advertising, managing, strategizing, selling, advanced, or just starting out to watch this course. Isaac does a wonderful job and it is well worth the small investment to improve a valuable skill. Click Track Marketing (my marketing blog) has stepped up its game because this course provides more"

7. Google Skillshop – Google Ads Search Certification

Created by experts in Google Ads and with content approved by Google, Skillshop offers step-by-step guidance aiming to enhance your skills in search engine marketing, PPC ads, and improving ROI.

Their examination consists of multiple-choice and true/false questions aiming to test your knowledge and passing them is mandatory for receiving your certification.

• Offered by: Google Skillshop
• What you’ll learn: How to develop efficient Google search campaigns and how to use Google Ads tools to optimize campaigns and track performance
• What’s the format: A four-hour online course
• Who they’re for: Beginners in marketing and business owners
• Price: Free

8. Skillshare – Google Ads Course from a former Google Employee

This Skillshare course has received over 10,441 enrollments and a flawless 100% score, demonstrating its popularity with both marketers and business owners.

Additionally, the course comes with a complimentary $500 Google Ads credit so you can use what you learn immediately without spending a fortune. Additionally, with step-by-step instructions on what to do (and what not to do), you’ll have faith in your ability to design successful and effective advertising campaigns.

The training also covers the cutting-edge Google Performance Max technology, in order to keep current and maximize your marketing efforts. You’ll also get a hands-on demonstration on how to apply your new knowledge using a genuine Google Ads account.

• Offered by: Skillshare
• Who are the instructors: Ben Lud
• What you’ll learn: How to construct search campaigns, display, and video advertisements, and how research click-through rate-boosting techniques
• What’s the format: 8 lessons, 1-2 hour worth of material
• Who they’re for: Beginners in digital marketing
• Price: Free if you have a Skillshare membership which costs €12,99 per month

9. Udemy – Google Ads For Beginners 2026 – Step By Step Process

This hands-on course will teach you how to build a successful campaign from scratch using a basic strategy and tools that will make your transition into digital advertising with Google Search Ads much easier.

You may download a ton of materials from the course, and there are additionally a ton of extra tips and tactics you can use.

• Offered by: Udemy
• Who are the instructors: Joshua George, ClickSlice Ltd
• What you’ll learn: Setting up Google Ads, keyword research, match types, bidding strategies, Ad extensions, track conversions
• What’s the format: 11 modules, 70 lectures, and 9 hours of content
• Who they’re for: Anyone interested in learning about Google ads
• Students Enrolled: 23,520
• Price: €54.99
  

10. Coursera – Google Ads for Beginners

Even though Coursera’s course is somewhat brief in comparison to others, it offers a lot in the areas of PPC advertising and digital marketing thanks to its step-by-step instructions and videos.

This course is one of the best Google Ads courses for beginners, whether you’re hoping to start a career in digital marketing or simply want to increase your knowledge of Google Ads.

By the end of this course, you will receive a certificate, which will help you display your abilities to potential employers or clients and strengthen your resume.

• Offered by: Coursera
• Who are the instructors: Ishita Sinha
• What you’ll learn: How to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business
• What’s the format: A two-hour online course
• Who they’re for: Beginners
• Students Enrolled: 376,804
• Price: Free

"It was a wonderful experience learning digital marketing tools and terms used to run Google Ads and mostly recommended it to all of those who are keen to learn basics with practical exposure."

11. ClickMinded – Paid Advertising Campaigns

ClickMinded is a massive library with an extensive collection of top-notch digital marketing courses trusted by more than 50,000 companies, including Microsoft, Grammarly, and Unicef.

Besides being well-organized and filled with tons of information, the course contains a variety of quizzes and challenges that help students absorb the information and put it into practice.

• Offered by: ClickMinded
• Who are the instructors: Lucas Lee-Tyson
• What you’ll learn: How to run world-class Google Ad & Facebook Ad campaigns
• What’s the format: 11 modules, 5-6 hours online course
• Who they’re for: Anyone interested in paid advertising
• Price: $999

"I am very happy that I’ve found ClickMinded courses. I’m using their step-by-step processes to practice my skills. I keep on learning lots of things and keep applying them to my work projects to see the results. I am improving myself each day…. And all credit goes to ClickMinded!"

12. Google Ads for Beginners by Jyll Saskin Gales

Jyll Saskin Gales spent six years on the Google Ads team at Google, and now teaches Google Ads at Harvard Business School, inside Google itself, and to business owners directly. She has become one of the most trusted independent voices in Google Ads, which is exactly why she earns a spot here: an active practitioner teaching from real accounts, not a reseller of someone else's playbook.

Her Google Ads for Beginners course takes you from zero to launching your first Search campaign, in plain language, in under four hours. If you already run ads for a living, her Inside Google Ads membership is the step up, with deeper, regularly updated material for working practitioners.

• Offered by: Learn with Jyll / Inside Google Ads
• Who are the instructors: Jyll Saskin Gales, ex-Google (6 years on the Google Ads team)
• What you’ll learn: Keywords, audiences, Performance Max, bid strategies, and how to build and launch your first Google Search campaign
• What’s the format: 40 video lessons (5–10 minutes each), around 3.5 hours, with quizzes and a completion certificate
• Who they’re for: Beginners and business owners; practitioners can step up to the Inside Google Ads membership
• Price: Paid; the beginner course is included with the annual Inside Google Ads subscription

Conclusion

These courses are great for teaching you the foundational knowledge you require to run Google Ads that convert. You’ll learn the basic principles quickly and how to make them actionable for your business.

But what happens when challenges crop up? These courses tend to fall short of answering specific, complex questions about Google Ads. One of the fastest ways to get answers that boost your ad ROI is to get advice from an expert.

That’s where GrowthMentor comes in. You can book a call with one of our vetted Google Ads mentors who have learned the hard way how to run successful Google Ads campaigns. They will look at your actual campaigns and help you make the most of your ad spend.

Suggested mentors

A course teaches the mechanics once. A mentor looks at your live account. A few vetted Google Ads mentors on GrowthMentor, a 1:1 call with any of them is included in membership.

Amy Hebdon

Google Ads conversion strategist. Turns wasted ad spend into profitable, measurable campaigns.

Book a call

Agata

Makes Google Ads work for SaaS and B2B. Structure, targeting and tracking built for a considered sales cycle.

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Lynn Patchett

Head of paid and organic search. Runs Google Ads and SEO together so they compound instead of competing.

Book a call

John Kiskipelis

Ecommerce paid acquisition. Google Search and Shopping ads structured to scale without torching margin.

Book a call

Luis Camacho

Scales mid and late-stage SaaS with paid ads. Knows where Google Ads budget actually moves pipeline.

Book a call

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Mentors who've been there

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