The 25 Best Marketing Podcasts Categorized by Type of Marketing [2020]


Don’t listen to bad marketing podcasts. Check out our curated list of the best marketing podcasts categorized by type of marketing.

Digital marketing is continuously evolving. With newer technologies entering the domain, it has become crucial for digital marketers to stay updated about the latest developments and technological innovations.

But it is easier said than done! You have to continually keep track of what is happening in your professional space.

However, the chances are that you don’t have time to start reading for hours.

Well, you need the type of content that you can consume while doing other chores.

And this is where podcasts come into the play.

The best part is that you can hear them while driving, running, gymming, cooking, or doing the chores of your house to consume all the relevant information.

Here, we collated a list of some of the best marketing podcasts that can help stay updated with everything that is happening in the digital marketing world.

Growth Marketing Podcasts

1. Growth Marketing Toolbox

  • About Podcast: Growth Marketing Toolbox podcast explores the best growth marketing technology and tools in its series. You’ll get to hear candid conversations and interviews with professionals who develop, market, or use marketing tools for business and walk away with in-depth insights.
  • Host Name: Nicholas Scalice
  • Started: October 9, 2017
  • Frequency: 1 Episode per week
  • What’s unique about this podcast: This podcast explores the new technology, trends, and tools of marketing. Moreover, you will get to listen to industry experts’ freewheeling conversations about how to market your business more efficiently.
  • Do they Take on Guests: Yes
  • How to Subscribe: iTunes, Google Play Store, Stitch, Spotify

2. GrowthTL:DR

  • About Podcast: GrowthTLDR is a weekly podcast that interviews both practitioners and leaders from the industry with real expertise on how to grow a business. The best part is that instead of focussing on tips and tricks, this podcast uncovers the real story of their success.
  • Host Name: Kieran Flanagan and Scott Tousley
  • Started: November 20, 2018
  • Frequency: Weekly; Bi-Weekly
  • What’s unique about this podcast: This podcast presents unique insights from founders and leaders in an engaging manner. Instead of just relying on boring tips, the hosts focus on unraveling real reasons and thoughts behind the success.
  • Do they take on guests: Yes
  • How to subscribe: iTunes, Google Play Store, Spotify, Stitcher

3. Growth Marketing Today

  • About Podcast: Growth Marketing Today podcast is beneficial for digital marketers who want to learn the nuances of SEO, conversion optimization, paid acquisitions, and so forth.
  • Host Name: Ramli John
  • Started: October 26, 2017
  • Frequency: Weekly
  • What’s unique about this podcast: This podcast focuses on providing exclusive growth cheat sheets for marketers to optimize ROI, conversions, reach potential customers more efficiently, and maximize growth.
  • Do they take on guests: Yes
  • How to subscribe: iTunes, Breaker, Overcast, Spotify, Google Play Store, Pocketcast, Stitcher, Tune In, Player FM

SEO Podcasts

4. Experts on the Wire

  • About Podcast: Experts on the Wire focuses on business-critical subjects like SEO, Social Media, and content marketing. If you are looking to discover new trends, tools, and prominent personalities in the world of SEO, then this SEO podcast by Dan Shure is perfect for you.
  • Host Name: Dan Shure
  • Started: March 15, 2016
  • Frequency: Monthly or twice a month
  • What’s unique about this podcast: Tired of listening to podcasts that appear way too technical? If yes, then you’re in the right place. This podcast aims to educate laymen and normal business persons who want to leverage digital marketing to grow their business by reaching more customers online.
  • Do they take on guests: Yes
  • How to subscribe: iTunes and Google Play Store

5. Search Engine Journal

  • About Podcast: Search Engine Journal podcast focuses on key digital marketing topics, including SEO, social media, PPC, and content marketing. On top of that, the hosts make sure to always invite top experts and authorities from the industry.
  • Host Name: Brent Csutoras, Danny Goodwin, and Loren Baker
  • Started: September 23, 2014
  • Frequency: Weekly
  • What’s unique about this podcast: In this podcast, you will get to hear industry experts talking about various best practices to run a digital business. This is one of the few podcasts that talk about user experience and how to run a business remotely as well.
  • Do they take on guests: Yes
  • How to subscribe: Spotify, iTunes, Tune In, Google Play Store

6. Authority Hacker

  • About Podcast: In Authority Hacker podcast, the founders share insightful information on running an online business, blogs, and authority sites. Rather than inviting guests, both the hosts share their own experiences, along with online marketing solutions they used to scale up their own online companies.
  • Host Name: Gael Breton and Mark Webster
  • Started: January 9, 2016
  • Frequency: Weekly
  • What’s unique about this podcast: This podcast is perfect for you if you want to learn about online marketing strategy to build and grow web-based businesses, build traffic, engage the audience, and convert them into customers. You’ll also get to learn about leading marketing tools used by industry leaders.
  • Do they take on guests: No
  • How to subscribe: iTunes, Google Play Store, Spotify

7. The Recipe for SEO Success

  • About Podcast: The Recipe for SEO Success podcast aims to expand the understanding of its listeners about Search Engine Optimization. And the host Kate Toon knows what she’s talking about. After all, she’s an award-winning SEO copywriting consultant who chats with her expert guests about digital marketing.
  • Host Name: Kate Toon
  • Started: August 10, 2016
  • Frequency: Monthly or twice a month
  • What’s unique about this podcast: This podcast is focussed on key aspects of SEO. You can learn about the efficient implementation of SEO to drive your digital business. It also covers the latest SEO updates, news, case studies, and critiques.
  • Do they take on guests: Yes
  • How to subscribe: iTunes, Google Play Store, Stitcher

Content Marketing Podcasts

8. ProBlogger

  • About Podcast: Pro Blogger is a household name in the blogging and content marketing sphere. The host Darren Rowse helps bloggers create an effective and engaging blogging strategy. Be ready to get educated about everything related to blogging – from choosing the right topics to keywords, and more.
  • Host Name: Darren Rowse
  • Started: June 26, 2015
  • Frequency: Weekly
  • What’s unique about this podcast: Through this podcast, you can learn about the nuances of blogging. It also teaches efficient marketing and monetization tricks through which you can generate a new revenue stream from your blog.
  • Do they take on guests: Yes
  • How to subscribe: iTunes and Stitcher

9. The Content Champion Podcast

  • About Podcast: Content Champion Podcast shares the essential tactics, strategies, and tools to help its listeners garner more ROI from their content. You’ll notice that most of the podcasts are pretty short to avoid fluff content. It focuses only on vibrant and informative content to keep the show engaging and interesting.
  • Host Name: Loz James
  • Started: March 26, 2013
  • Frequency: Twice a month
  • What’s unique about this podcast: The podcast focuses on educating its listener about content marketing thoroughly. It provides a step-by-step guide to its listeners about how to write, market, and monetize blogs successfully.
  • Do they take on guests: Sometimes
  • How to subscribe: iTunes and Google Play Store

10. CMI

  • About Podcast: CMI podcast is hosted by Content Marketing Institute’s Chief Strategy Advisor Robert Rose on every Friday. Along with his co-cost Joe Pulizzi, Rose makes sure to cover all the topics related to content marketing strategies and tools.
  • Host Name: Robert Rose and Joe Pulizzi
  • Started: February 2, 2019
  • Frequency: Weekly
  • What’s unique about this podcast: This podcast isn’t always about business. You’ll also get to learn about awesome marketing tools, new industry trends, and strategies related to content marketing from across the world.
  • Do they take on guests: No
  • How to subscribe: iTunes and Stitcher

Google Ads Podcasts

11. The Paid Search Podcast

  • About Podcast: In The Paid Search Podcast, listeners can gather information about Google Ads, pay per click, online marketing, and how to execute online advertising more effectively. You’d be glad to know that the tech podcast is filled with concrete information for professionals from all walks of life, including freelancers, business owners, marketing agency employees, and more.
  • Host Name: Chris Schaeffer and Jason Rothman
  • Started: December 8, 2019
  • Frequency: Weekly
  • What’s unique about this podcast: Through this podcast, you can learn the nitty-gritty of the advertising business on an online platform. It mainly focuses on teaching how to run Google Ads campaigns efficiently to gain greater ROI and conversions.
  • Do they take on guests: No
  • How to subscribe: iOS and Google Play Store

12. Google Ads Strategy

  • About Podcast: Curious about Google Ads and YouTube ads? If yes, then this is the podcast for you! In his podcast Google Ads Strategy, Kyle Sulerud answers all your queries related to online advertising and marketing.
  • Host Name: Kyle Sulerud
  • Started: October 24, 2019
  • Frequency: Twice a week
  • What’s unique about this podcast: It is one of the few podcasts that take specific questions of listeners related to Google Ads and YouTube Ads. So, if you are stuck with an ad campaign, you can leverage this podcast to get a quick resolution of your queries.
  • Do they take on guests: No
  • How to subscribe: Spotify, iTunes, Radio Public

13. The PPC Show

  • About Podcast: The PPC show interviews successful digital marketing experts and leaders in the domain of paid search and social media campaigns. Moreover, it primarily focuses on uncovering crucial insights on search engine ads and social media ads, including LinkedIn, Facebook, Twitter, and more.
  • Host Name: Paul Wicker and JD Prater
  • Started: 2016
  • Frequency: Weekly
  • What’s unique about this podcast: The podcast focuses on interviewing digital marketing industry stalwarts to deliver business-critical information about running paid ad campaigns and how marketers can optimize them to achieve desired business goals.
  • Do they take on guests: Yes
  • How to subscribe: SoundCloud, iTunes

Facebook Ads Podcasts

14. Pin to Top

  • About Podcast: If you think that just having a social media account is enough for your business, then you need to listen to Pin To Top podcast. It can help you tremendously with Facebook marketing and give efficient business ideas to achieve a better ROI.
  • Host Name: Ann Kristine Penaredondo
  • Started: February 24, 2019
  • Frequency: Weekly
  • What’s unique about this podcast: This podcast primarily focuses on Facebook marketing. It covers all the latest updates on the Facebook algorithm, updates, and trends to maximize your presence on the business-critical social media platform.
  • Do they take on guests: No
  • How to subscribe: Spotify

15. The Facebook Marketing Ninja

  • About Podcast: Listen to the Facebook Marketing Ninja podcast to learn essential social media marketing tips and tricks. The podcast aims to cover both organic and paid social media strategies to help you optimize your reach on different social media channels.
  • Host Name: Manuel Suarez
  • Started: March 27, 2018
  • Frequency: Weekly or twice a week
  • What’s unique about this podcast: The host of the podcast, Manuel Suarez, aims to share his firsthand experiences in the business and unique knowledge with his listeners about Facebook marketing and other social media channels. You can learn to grab more attention and customers for your business through this podcast.
  • Do they take on guests: No
  • How to subscribe: Spotify and iTunes

16. Facebook Ads with a Twang

  • About Podcast: Facebook Ads with a Twang podcast breaks the complicated Facebook ads into a simplified step-by-step process to help business owners efficiently run their Facebook ads.
  • Host Name: Ben Blackmon
  • Started: July 2, 2017
  • Frequency: Weekly or twice a week
  • What’s unique about this podcast: This podcast enables its listeners to run highly-effective Facebook ads within a few minutes – and that’s quite a feat. Moreover, it focuses on simplifying the process of creating Facebook ads and also keeps interviewing industry experts for unique information.
  • Do they take on guests: Yes
  • How to subscribe: iTunes

Social Media Marketing Podcasts

17. Savvy Social Podcast

  • About Podcast: Savvy Social Podcast focuses on generating ideas to create authentic social media marketing strategies for online lifestyle businesses. It covers various aspects of social media marketing, including videos, Facebook Ads, YouTube marketing, and more.
  • Host Name: Andrea Jones
  • Started: May 28, 2018
  • Frequency: Weekly
  • What’s unique about this podcast: This podcast aims to simplify the functioning of social media for business owners to maximize their reach and drive sales through online social channels.
  • Do they take on guests: Sometimes
  • How to subscribe: iTunes, Google Play, Stitcher

18. Social Pros Podcast

 

  • About Podcast: Social Pro Podcast invites leading social media strategists from different business verticals to discuss trending ideas and solutions in the social media spectrum.
  • Host Name: Jay Baer and Adam Brown
  • Started: June 21, 2013
  • Frequency: Weekly
  • What’s unique about this podcast: Social Pro Podcast engages the audience by inviting industry leaders in social media marketing. You can also get your questions answered in a rapid-fire round at the end of the show.
  • Do they take on guests: Yes
  • How to subscribe: Spotify, iTunes, Stitcher

19. Social Media Marketing with Michael Stelnzner

  • About Podcast: This is another engaging marketing podcast on this list. The host Michael Stelzner helps you grasp the unique knowledge about social media strategy and marketing through interviews with industry experts and unique social media success stories.
  • Host Name: Michael Stelzner
  • Started: July 31, 2012
  • Frequency: Weekly
  • What’s unique about this podcast: It discusses success stories of different social media marketing strategies with experts to help inspire and get unique ideas for your business.
  • Do they take on guests: Yes
  • How to subscribe: iTunes, Google Play Store, Stitcher

20. Maximize Your Social

  • About Podcast: The Maximize your Social podcast aims to teach marketing and sales professionals, business owners, and entrepreneurs how to leverage, build, and monetize social media for business development and sales growth.
  • Host Name: Neal Schaffer
  • Started: January 12, 2013
  • Frequency: Weekly
  • What’s unique about this podcast: This podcast will help you maximize your sales and marketing ROI from Facebook, LinkedIn, Instagram, Twitter, YouTube, and Pinterest. It will also help you achieve various business objectives through Influencer Marketing, Social Media Marketing, and Social Selling.
  • Do they take on guests: Yes
  • How to subscribe: iTunes, Google Play Store, and Spotify

Copywriting Podcasts

21. Copyblogger

  • About Podcast: Copyblogger podcast invites digital marketing experts to analyze the entire week and discuss everything related to content marketing, email marketing, copywriting, conversion optimization, and so forth.
  • Host Name: Darrell Vesterfelt and Tim Stoddart
  • Started: November 3, 2010
  • Frequency: Weekly
  • What’s unique about this podcast: This podcast aims to cover all the relevant news related to digital marketing. If you are having a hard time keeping track of all the essential updates appending in the digital marketing domain, you just need to follow this podcast to stay updated.
  • Do they take on guests: Yes
  • How to subscribe: iTunes, RSS

22. Copy that pops

  • About Podcast: Copy that Pops podcast is for people who want to become successful online writers or make a living out of their online blog. It invites guests to discuss crucial aspects of successful online content creation, including blog page design, language, tonality, and writing style.
  • Host Name: Laura Petersen
  • Started: April 24, 2016
  • Frequency: Weekly or twice a week
  • What’s unique about this podcast: This podcast offers unique information to help you successfully engage your readers and monetize your blog.
  • Do they take on guests: Yes
  • How to subscribe: Stitcher, iTunes, SoundCloud

23. Copywriters Podcast

  • About Podcast: Copywriters podcast will teach you all about how to create eye-catching and click-worthy copies for your digital marketing campaigns. Furthermore, it discusses logical reasons and methods to generate effective copies.
  • Host Name: David Garfinkel
  • Started: April 30, 2017
  • Frequency: Weekly
  • What’s unique about this podcast: David invites successful copywriters from various agencies to discuss the art of effective copywriting. His main focus is to help listeners write copies that generate leads for their businesses.
  • Do they take on guests: Yes
  • How to subscribe: iTunes, Stitcher

24. Good Copy Bad Copy

  • About Podcast: Good Copy Bad Copy podcast explores B2B trends in marketing gauged through the point of view of copywriting. You get insight into topics like how to create B2B content with more value and less fluff.
  • Host Name: Radix Communications
  • Started: May 21, 2018
  • Frequency: Monthly
  • What’s unique about this podcast: This podcast helps listeners gauge changing trends in copywriting from the perspective of evolving technology and marketing methods.
  • Do they take on guests: Yes
  • How to subscribe: iTunes, Spotify

Product Marketing Podcasts

25. Product Marketing Alliance

  • About Podcast: Product Marketing Alliance aims to share insider information about product marketing. Moreover, it gives you a firsthand glimpse into the success stories of other product marketers, and the host talks about case studies to generate unique ideas about product marketing.
  • Host Name: Bryony Pearce
  • Started: 11 October 2019
  • Frequency: Biweekly
  • What’s unique about this podcast: This podcast invites leading marketing managers from the industry to share their experiences and insights about successful product marketing.
  • Do they take on guests: Yes
  • How to subscribe: RSS, Overcast, Pocket Casts, Apple Podcasts, Spotify, Google Podcasts

Wrapping-Up

Podcasts have become one of the essential forms of content today.

Now, rather than pouring on pages on content, you can simply plug on your earphones and go about other chores as well.

That said, you may come to dislike the ones with too much mindless chatter. So, to help you avoid such podcasts, we curated this list of some of the best marketing podcasts you can listen to.

Listening to these podcasts will help you stay updated in your professional field without dedicating extra time to learning. Just subscribe to them and never miss the latest information. Hope this helps!