SWOT to TOWS: How to Make Strategic Business Decisions

Posted on 22 Oct 2021

A simple, yet powerful tool for developing business strategy

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SWOT matrix is a planning tool, whereas TOWS matrix is an action tool.

In SWOT analysis you identify all the Strengths, Weaknesses, Opportunities, and Threats in point form. Whereas, TOWS matrix identifies the relationships between these factors and selecting strategies on their bases.

Don't sweat the math: anyone can build their first model in an afternoon in Excel/GSheets. I'll give you my template, and show you how to measure the true ROI of your campaigns: no user data required.

You'll learn:

  • What are the steps in conducting a SWOT analysis?
  • For which situations is it appropriate to conduct a SWOT analysis?
  • How do you define a plan-of-action using the TOWS model?

The mentors in this video

Barbara Stewart Customer Experience Design & Marketing Specialist

Passionate end to end CX consultant with a knack for distilling complexity into simplicity.

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