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Lean Marketing Analytics
Learn exactly how to use the Jobs to be Done framework to conduct user interviews. Vassilena Valchanova shares her screen and holds nothing back walking us through exactly how she does it.
About this talk
How not to get distracted by your data, focus on what matters for your business, improve your decision making, and drive growth.
The mentors in this video
Matthew Eisner
Analytics - Research and Development at
I am a London-based independent marketing consultant with extensive experience planning, executing, & analyzing digital campaigns and product development. My holistic approach to digital strategy allows me to minimize initial spend, optimize for ROI, & provide scalable solutions to help companies flourish.
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