Lean Marketing Analytics

Posted on 16 Dec 2020
Data and Analytics

Learn exactly how to use the Jobs to be Done framework to conduct user interviews. Vassilena Valchanova shares her screen and holds nothing back walking us through exactly how she does it.

Join GrowthMentor
Unlock access to 60+ hours of exclusive video content
Create Account
playlist icon

About this talk

How not to get distracted by your data, focus on what matters for your business, improve your decision making, and drive growth.

The mentors in this video

Matthew Eisner Analytics - Research and Development at

I am a London-based independent marketing consultant with extensive experience planning, executing, & analyzing digital campaigns and product development. My holistic approach to digital strategy allows me to minimize initial spend, optimize for ROI, & provide scalable solutions to help companies flourish.

Join the community

Enjoy the peace of mind that advice is always only one Zoom call away.