Getting started with a Customer Data strategy  

Reduce vendor lock-in, costs and time to insight 

A sustainable and well adopted data strategy is key for enabling and quantifying growth 

Starting with a Customer Data Platform can be overwhelming if you don't establish a process to close the loop in connecting business objectives and data points.

On this session, I'll show you examples of how large ecommerces, SaaS and other types of business use data to build a competitive advantage and scale their insights from the ground. 

In this workshop, you will hear about:

• How to build a long term data strategy
• How to link business objectives to data points
• How to think about business metrics
• How to build a tracking plan