For the last 20 years I’ve been working in Marketing, Sales and Branding for many industries around the world. I mentor startups in Europe and South America showing them how to find their voice and plan the best way to connect and find the right customers.
Passing The Torch #06: Ask More Questions, with Morgan Schoefield
In this Passing The Torch episode, we sit down with Morgan Schoefield, a seasoned marketer, and ex-Ladder.
Morgan shares his thoughts on transforming the need for help into a desire TO help, along with exciting updates from the blockchain world. Discover how he landed an amazing job opportunity through a call in GrowthMentor.
In this episode, we explore:
- The importance of asking questions for effective mentoring
- Updates on the blockchain and crypto industries and their potential for the future
- How to establish trust in marketing intangible products or services
You can also catch the full episode on our YouTube channel here.
Marcos Bravo: Hello everyone and welcome to episode number six of Passing the Torch the podcast by growth mentor. My name is Marcos and today I’m going to be talking to Mr. Morgan Schofield. Morgan is a super seasoned marketer, and he has a lot to tell us about the way he became a mentor and how he learned to also ask the right questions. Again, I’m not going to tell you that much more so you can listen to his story. And of course, I’m gonna invite you to follow our podcast, follow our social media channels, and talk to us, we’re happy to talk to you. And of course, join the growth mentor network. So you can learn, you can grow, you can create, you can thrive very important today. So without further ado, let me leave you with the podcast Episode Number Six. Welcome back.
Marcos Bravo: Hello, Mr. Morgan, how are you doing today?
Morgan Schofield: I love Marcos. I’m well how are you? Sir?
Marcos Bravo: No bad no bad like I’m sorry, I wanted to call you Mr. Morgan. Like my favorite character from Red Dead Redemption, too. So, Morgan, we have a few stories that we want to share. But I have to start by basically saying like, why we might as you because you’re part of the growth mentor family as well. So I wanted to start by asking you how did you end up in Growth Mentor? Were you looking for help? Or are you offering help? Are you still there? Are you a mentor now? What’s your story with our friends of GM?
Morgan Schofield: Yeah, so I’ve pretty much always been a mentor and of course, always a mentee as well. I truly believe that life is a learning journey. And anytime you can, you can capitalize on the amazing mentors on great mentors is awesome. So I started my growth mentor journey, during or after I was working for another mentor actually on the platform, Mike Taylor, who built and ran the Ladder growth agency which I was a part of.
Marcos Bravo: I know Ladder.
Morgan Schofield: Yeah, it ladders Awesome. That has got a lot of history in growth mentor. Yeah, there are quite a few ex ladder employees at growth mentor. So after seeing some of my colleagues and of course, Mike, the co-founder, go to growth mentor. I’m pretty sure I reached out to Foti and you know, we had a chat. A the time my set of skills was relatively unique. It’s less unique now, but at the time was quite unique because back in 2020 you whatever it was 17,18, 19 ish. I was kind of the blockchain guy. I’ve got a long black background with blockchain and am also a growth marketer. So similarly, a really good fit and a unique kind of category for growth.
Marcos Bravo: Man, that was quite early, right? I mean, Blockchain was when people started talking about blockchain as a big thing.
Morgan Schofield: Yeah, yeah. Around that time, it was really starting to kind of take off. Yeah, exactly. So whenever Foti would get a request for a blockchain-related, you know, startup or technology go, Hey, go speak to Morgan. And so I kind of became the blockchain guy for growth mentors. Luckily now there are quite a few of us on the platform. So there’s a range of experience on there. But one funny story. I actually got a job through Growth Mentor, and I still have the screenshot of the conversation. So I’ve worked at salad. I was the marketing director at Salad, which is a company that allows teenagers to outsource their high-powered GPUs and gaming rigs when they’re at school or away from their computers. And in return, they don’t get money, but they get, you know, gift cards and Steam rewards. So they can buy games like Red Dead Redemption, and others, right? So for a young person who doesn’t necessarily have a lot of money and needs their parent’s permission to buy stuff, it was a very attractive business model. And that came onto the platform, wanting to grow his business. And as I was saying, like Foti said, hey, just go speak to Morgan. And in one interaction with him on our call. You know, I managed to make such an impression that he sent me a LinkedIn message afterward and said, you know, Morgan, you made such a great impression. I’m not going to beat around the bush, I want to hire you. Are you available? You know, let’s do business together. And that was it. I became marketing director of that company and the rest is history. So growth mentor has given me personally amazing opportunities. And I’m super grateful to Foti and Jessica.
Marcos Bravo: That’s awesome men! Were you open to work at the time or it’s just look, this is a great opportunity. I want to take it how that happened.
Morgan Schofield: Yeah, I think it was an opportunity. I think it was you know, a step up in certainly job title. You know, I was going from kind of a head of positions to a director, which has a little bit of gravitas to it. And it was a really exciting opportunity, because I thought, I still think you know, I’m not part of their business, but I still think what they’re doing is actually, especially with AI, where AI is coming now, being able to share the computer of your machine and have this decentralized ish compute network, is an incredibly powerful proposition. And those guys are doing well, I keep up with them now. And then, you know, always leave a good impression.
Marcos Bravo: I want to have to ask you more about salad because that sounds like a really cool business model. I mean, I wouldn’t think of renting my, computer capacity right? Now. When when you joined when you were mentoring these people, right? As you talk to the guy from silence I looked at you given? What were the skills that you’ve had that you said, Look, I’m just gonna drop all these on them to help. I mean, because obviously, you were not looking for a job where you just opportunity showed up, which is amazing. But what would set up the set of skills that you felt comfortable with things? Like, look, I’m gonna put all of these on the table and see what happened.
Morgan Schofield: Yeah, I think having a very, I think one thing that’s benefited me over my career is having a very kind of conversion-based mindset. And what do I mean by this? What I mean, is, I think a lot of people conflate or get confused as to why we do marketing, right? And that people can start to chase kind of the vanity metrics and feel like they’re, they’re making progress. And then, you know, three months time scratching their head going about him not making more money, I don’t get it, you know, more followers should equal more money, right? Which I wish Exactly. So, you know, being able to ladder, actually, I credit ladder to this, and Mike Taylor, because the skill set that they gave me, especially working across a range of clients, and anyone listening to this, who’s kind of thinking about a marketing career or is in some way or in between, at the beginning of the marketing career, I highly recommend looking out for agency-related jobs, because the skill sets it gives you when you’re able to address a wide range of clients with very different business needs, and jump in and understand the fundamentals of what it takes to grow a business, and the mindset and mental models that you have to walk through when you’re problem-solving, fundamentally what a founder needs and wants to see for their business. So I think a lot of the value I gave as a mentor was like, what’s the ultimate conversion goal here? Like, what is the crux of the problem that we’re trying to discuss and solve here? And going from that endpoint of where do we actually make money and working back into Okay, well, you know, if, in this case with salad, if we’re continuing on using them, and as an example, they wanted to download a PC app. And that contains its own challenges. Because it’s not a web-based app, you’re actually downloading a file, and antivirus problems and all sorts of commits come into play. There are also attribution problems when you’re cracking because you’re, again, you’re no longer in the browser in a working web-based kind of model, you know, you’re actually going into a native app. So that presents some issues. And so just walking through kind of a funnel mindset of like, here’s the endpoint. And here’s how we work it back. You know, how’s your landing page converting? Are you actually speaking to your customer? Or are you writing in a way that makes you feel good because you think you’re explaining your business, but when someone reads it, they’re like, I don’t know what value you bring to my life. You’ve just told me what your functions are, you know. So it’s these small things like this, that I think once you have this mindset shift, and once you have the experience and the confidence in your knowledge as well to go, Look, I can make small changes here. And actually, you’re gonna see even the very least you’re going to get some feedback and see some results with these changes. And then we can iterate from there. I think that that often, with mentees, I speak to you know, has a huge value. Yeah, and analogy. It’s something I’ve been thinking about that comes to mind right now. So the audience may this may resonate with the audience. Now, I find myself when you’re in the midst of a problem, you know, it’s sometimes it’s very hard to zoom out and get perspective of the problem that you’re facing, because to some degree, it becomes quite personal, you’re quite attached. And so having someone a coach and mentor, you know, even just a friend, be able to go hey, have you thought about this? Have you tried this and you go it seems so simple. Yeah, it seems so obvious now, of course, yeah. Okay, I’ll go do that, you know, the power of that should not be underestimated. And, and actually, the way I also start to think about my own problems in my own life is like that, if I were a mental model in a kind of mantra I have for myself is, if I was a mentee, and I was mentoring this person with this problem, what would I say to them? And this mindset, this mental model kind of detaches you somewhat from the problem, and you’re able to kind of have that perspective shift and go, Oh, okay. Now I can see some of the simple changes, right? Okay, let’s go do that. And all of that, you know, anxiety when you’re in a problem just kind of dissipates.
Marcos Bravo: So in your experience, because I remember talking to a few people from that, throughout my life, and there was always a common sort of theme, right? Are you test, test, and test and test until find out what things work? In your setup position as a mentor? Or when you talk to different companies that you’re working with? Is there some sort of pushback on the testing idea? Is it like, sometimes you feel like, well, no, no, we don’t want to test we want you to tell us what works. And obviously, like, No, we need to test like, do you still fit that pushback? Or do you feel that people are a little bit more open? Okay, marketing is a testing game, let’s go for it.
Morgan Schofield: I think it is. I think actually, businesses are testing the game, because ultimately, you’re operating in uncertainty, right? And Elon Musk has this quote of you know, building a business is like staring into the abyss and chewing glass. And it’s kind of true, right? At the end of the day, you have a vision of what you want to do. But that is not a strategy that is just a desired outcome. And at any given point, your customers can give you feedback like, actually, this is not what you need to solve in your life. This is the problem you’re actually solving. So having this experimental mindset, and being able to test things, again, kind of detaches you from the problem as well. It does two things, right? It allows you to have small-scale, small-scope tests that you’re you know, if it’s just a landing page, or maybe it’s a feature in your product, or, you know, if you’re managing a community or building a community, there are things you can do in there, that test and scale, so I really think this experimental mindset is very important, not just in marketing, but in business as well. But the caveat there, and actually an ex-Ladder, a colleague of mine, and a very close friend, we text and we were just texting this morning, John, positive John, he’s known as John Ostrowski. Well famous, some great mentor, he’s awesome. I think I mispronounced his surname, he’ll have to forgive me if he’s watching this. But anyway. He says, you know, we’re not running a laboratory here. We’re running a business. So at the same time. You can be data-driven and data, lead an experimental mindset. But you shouldn’t be so attached to the data, that that also causes this kind of analysis paralysis. Oh, well, you know, if the data has not given me absolute certainty, then maybe I won’t take action, you know, no, you at the end of the day, no data that you get no amount of feedback that you get is going to be 100%. Perfect. There’s always uncertainty. And so it’s your really your job to operate with the best knowledge you can at that point of time, and then just iterate and then just keep going, Yeah, keep going.
Marcos Bravo: That’s something we talked about in previous episodes, too, is just Sometimes you just gotta start doesn’t matter what you know, what you don’t know. It’s just sort of taking that first step that will take you further. Before we started talking, I was looking at your LinkedIn profile, and I don’t get to talk to a lot of people involved in web3 and blockchain and stuff like that, like you’re really pumped, like, we’re super proud of web3. And at the same time, web3 gets this sort of bad name, if you want to call it a bad reputation. I’m like, this is just basically old scams, and marketing has a huge role here, which is usually you need to educate your customer on everything that you’re doing, right? You need to show them that you can make them trust in whatever you do. So in your experience, not only as mentoring companies but doing what you’re doing right now how do you break that barrier? How do you make people trust in this whole new world of blockchain? It’s not just crypto scams and web3 is way beyond Metaverse, or whatever you want to call it. Right? How do you how do you do that?
Morgan Schofield: Yeah, good question. I want to approach this in a couple of ways. I’ll give a little bit of background of my kind of journey in web3 and why web3 as well. So I actually got into bitcoin when there was only really Bitcoin and Litecoin you know, maybe some Colored Coins and maybe master coin at the time. So back in 2012, I was studying for my master’s in mechanical engineering, and a friend of invited me to a hackathon in Berlin called Campus Party. And whilst I was there, I met this really cool guy, John Draper, who’s known as captain crunch in their like Apple world. Apple fans will know him because he’s responsible for the phone phreaking. And with Steve Jobs and Wozniak back in the day, he helped them build the first like, these little blue boxes that would free phones and kind of was one of the uncredited kind of founders of Apple before Apple was Apple. So a very impressive, guy, I think he’s in his 80s. Now, anyway, he’s always been kind of the head of the tech curve. And he was like, Hey, you should check out this Bitcoin thing. It’s really cool. It’s like digital money, it’s going to change the way we think about money in the world. And, you know, all of the kind of 2008 financial crisis and everything that we’ve just seen a few years ago this is the next wave. And so it kind of sat with me for a few months. And then when I went back to university, I was very fortunate that at a university I had some high-powered pad computer-aided design machines. I was like, you know, I think I might use some Bitcoin with this. So I went through a couple of machines and you know, had some USB sticks and without the IT department necessarily knowing. I’m sure they cut it on at some point, but I made a few Bitcoin. Now was worth a lot of money back then it was worth like $5, you know, nothing. And I was at that point in my life, when I was graduating from university and I had a choice a fork in the road, you know, do I go down this engineering career path, and become an engineer, or, you know, this Bitcoin thing is interesting. And especially at that time, the thing I was scratching my head with and assessing my own skill set was like, you know, I really like engineering, when it’s the project side of engineering, how you manage a project, how you bring something to life, but what I’m not super into is all the nitty gritty design stuff, like I’m fine if someone else handles that I can do it. But here’s what people way, way better than me at that. So, it was a kind of a head-scratcher for me, Well, what did that mean? Do I want to be a project manager? And eventually, the questions evolved into well, what I want to do is grow businesses, I want to work with really senior people in businesses, business leaders, and I want to grow projects into businesses. And that’s actually how I got started at Ladder. Whilst I was interviewing with Mike at Ladder, I was also interviewing for engineering jobs. And yeah, the rest is history. And, so I’ve worked with crypto exchanges, I helped build the kind of blockchain discipline at Ladder. I’ve worked on NFT projects with a reality gaming group. Now Reality Plus, we can talk about that a little bit. Salad, which I mentioned earlier, and others in Dallas, and things like that. So I’ve personally seen a lot of the spectrum of what went 3 years and what crypto entails. Now, when it comes to trust. The thing with crypto unlike many other businesses is there is always a financial incentive. Right? So even if you look back to kind of the.com bubble in the early 2000s, when founders were just buying domains with a .com, then go into VCs and say, Hey, pay me millions, because I’ve got like, balls.com and I sell tennis balls, right? And I’m worth millions. Sure. So you always get these you know, as part of the hype cycle, you always get the kind of cowboys and there have a go Harry’s coming into a new technology because it’s exciting, why not they should. The difference with crypto is, of course, there’s that financial incentive. So I think the first kind of time where it was exciting, but also, you got a lot of this bad actors, bad players in the mix was when ICOs came into play. So ICO is an initial coin offering. So much like the.com bubble, people were able to start a business, they created this token, and then people could buy the token, which is kind of a share of their business very loosely. And a lot of them failed. I mean, at the end of the day, nine out of 10 businesses fail.
Marcos Bravo: That’s common doesn’t matter if it’s crypto or not.
Morgan Schofield: Exactly. The difference is we’re not talking about VCs investing in Balls.com with millions and they expect to lose a lot of money. We’re now talking retail investors, mums, and dads who don’t have the money to lose and who would get very upset if you lie to them and fool them. Right. And rightly so. Sadly, you know, outside of the US it’s a lot better. But the US is going through this right now with regulation and how they think of the model for crypto. But I think a lot of the benefits of this technology is self-sovereignty. Right? And what do I mean by that you are a sovereign individual? If you own a wallet with money in it, it cannot be shut down. As long as it’s not on an exchange, a centralized exchange, as long as it’s in your own wallet, like a ledger or a treasured device, for example, no one can take that away from you forever, like forever, as long as the internet exists, your money will be locked in that wallet, the value of that money is pushing for different. That’s a different conversation. But regardless, you will have those coins and those tokens in that wallet, right? Same with NF T’s now. You know, I refer to the hype cycle earlier, this is kind of what I’m seeing with NF T’s as well, we’ve gone through the wave where everyone’s got the proof, you know, PFPs, the profile pictures, the cons and the monkeys and all of this, you know, we’ve gone through that wave because people were excited by the technology wanted to figure out what it could do. And the default, the easiest entry point was let’s just make some pictures. And now you own the picture. It’s a digital representation that we’ve never in the history of the internet and humanity had before, right, so now you have a digital representation of ownership. Now, that wave is gone, right, like a lot of a lot of that hype has died, and the million-dollar NFTs. I don’t particularly see those profile pictures coming back. But where it gets really exciting is when you apply it to other things, right? So if David Beckham for example, signs of football, I do have these football fans listening, right? That football has value, especially if you can prove that he was him who signed and you’ve got a picture or a certificate or whatever. And if you transfer the ownership of that football, you sell it over time, it’s likely to increase in value. You know, if you zoom out over the decades, this is how things are done. Other commodities and collectibles evolve, right? So, being able to transfer that in a digital manner, without having to faff with intermediaries, or have lawyers verify the certificate you can have a digital signature that is verifiable by you by the network by your computer and have trust in that system is worth a lot is very, very valuable. And we’re at the very, very cut like the cusp of what this technology can really do. Now, where I’m really excited for the next kind of wave of technology, where I see web3 turning into Web four is identity. Identity is important in almost every part of our life, you know, we’re talking about marketing here, right? So how do you attribute? How do you identify your customers? And there are positives and negatives there, right? You know, we’ve seen GDPR, and a lot of these regulations come through because there’s exploitation? But as a marketer, you growing business, you actually want to attribute to your customer, you want to understand how many people are buying and what their behavior is, there’s an intrinsic incentive for you to be able to identify people and then re-approach them to buy more of your stuff. So I think the next evolution of as well the marketing stack is within your wallet, you will be able to have your identity it will be owned by you. And commissioned by you, this is the most important bit of permission by you only and retractable. So an example I share with my friends at kind of dinner parties is you know, I’m a fan, I like whiskey, I am a fan of whiskey. So you know, if I go to a whiskey shop, they need to know that I’m of age to buy whiskey so that I’m illegal age, but I don’t want them to keep my age on for they don’t store my age anywhere. You know, if I was in person, they just need to see my ID and then that interaction is gone. Right? But generally, it’s a little bit different. You know, if I’m sharing my age by entering into the form, where’s that data stored? How long is it stored? Do they need that data?
Marcos Bravo: It’s a problem for both sides too. Like, they have to do something with your data, and you have to keep your data safe
Morgan Schofield: Yeah, and you know, we know that GDPR stuff. where this gets really interesting is because you could verify that I’m overage without having to know my age. And this is called zero-knowledge proof. So basically, you have an algorithm that comes to my wallet and says are you over 18 or 21? And my wallet goes Yes. And it goes Okay, great, I trust you. Here you go. You can buy some whiskey, but I don’t need to know your age. I don’t need to store that data. Right this we haven’t really seen before and this is going to be in my opinion that kind of next wave and this is just one example of what this can do you know. And another example is identity which means that we are moving towards more of a kind of globalist global society where everyone kind of travels everywhere and interacts with everyone who works globally. Without getting to the politics. That doesn’t matter. But you could essentially have someone in Kenya who has worked really, really hard, got their degree, and has this list of qualifications of what they do and job experience, have that in their wallet in their identity. And then if they want to move anywhere in the world if they wanted to come to the UK and work, they could prove what they’ve done without a shadow of a doubt. And then it becomes fungible, it becomes an interaction where you can say, well, you know, your Harvard degree in America is equivalent to an Oxford degree in the UK is equivalent to naming an excellent university.
Marcos Bravo: Without having to do hundreds and hundreds of papers.
Morgan Schofield: Exactly without having to go well, if I’ve never heard of that university. That’s complicated. I’m not sure. Right. So this is really exciting because it means people can prove what they’ve done. In a way that’s trustless. I don’t have to, like call up the university or anything like this, I can verify it. Usually at the point that we’re talking and transacting, and who knows, who knows what that future looks like? Right?
Marcos Bravo: I’m glad you gave me this little over because I was losing hope with Web 3 and blockchain and isn’t gonna happen. I mean, I’m sort of in that mode with VR AR with the Apple goggles, but there’s a different story anyway. So let me go back, and there’s gonna be a big switch, I want to go back to the conversation that we had in the beginning about you getting an offer out of conversation. For the people listening right now, like, what do you think are the attributes that they caught up on you? I know, we talked about the skills that you brought into growth mentor, but sort of what you recommend to people who are getting into mentoring or getting into learning from mentors, like how that could work better for them? What are the things that you need to sort of be open to or the attitude that needs to go into it with any advice that you can give to our newish around?
Morgan Schofield: For new mentors, I have this mantra, it’s actually written on my wall over here, which is the quality of your life is the quality of your questions. The quality of your life is the quality of your questions. And I truly believe that a lot of mentorship is not telling people what to do. Right? I’ll pause that. And let me just zoom out for a second. So there’s a difference between mentorship and coaching, right? Let’s start with coaching. So coaching is having a deep personal relationship with your student, your coach-student kind of interaction, right? In sports, you know, you don’t have a coach that just appears for 30 minutes and then leaves it’s a long relationship that sees you through to a competitive advantage, right? And in those cases, a coach is really there to observe you give you honestly brutal feedback, and say, Look, these are your weaknesses, you really need to like to step up here. And this is how you go do that. That’s not what a mentor does. A mentor, especially on growth mentors, right? I’ve had repeat sessions. And it’s always awesome when I have repeat sessions, but a lot of mentees are kind of one or two sessions with me. And what they’re really coming to me with is a specific problem, right? It’s not my life is a mess, can you help me? I have this problem, from your profile, you have the skills or experience that you’ve maybe solved before, let’s have a chat and worked through this problem. So that again, as we discussed, before I get a different perspective, I can see the problem in a different light, and then I can attack it a different way. So really, I always hesitate to give direct advice because as well with mentorship, you don’t have the feedback loop and you don’t have the metrics from that data, you know that you don’t have that long-term relationship that a coach would. So really your role then is to ask questions, and listen to what they are saying pick up on small nuances where their expression changes or where they don’t appreciate yet the pain and the actual problem we’re talking about lies, right? Often, people who are too close to a problem, just don’t actually see what the problem is. They think it’s all of this when really is just a difference. Right. So often it’s about asking good questions to get to the crux of the issue. So my advice for new mentors is to get familiar with questions and select questions like I do all the time. I picked this up from Tim Ferriss, by the way, I’m a big, big Tim Ferriss. He does the same. So if ever I’m reading an interview or you know browsing the web or whatever, and you know it’s maybe not a great interview? But there’s a great question in there that really just cut to the core of the issue and just made someone kind of stop and oh, yeah, you’re totally right. Yeah, okay now I see things. Often, often. That’s it, right? But also, if it gets to a point where you’ve asked enough questions, and you can see the problem clearly together, and then you can navigate the conversation to be like, well, let’s lay out the options, you know, you’ve got a, b, and c, what are you going to do? That there’s a skill to kind of top and tailing a mentor session as well. Right. So I’ll always ask mentees to give me as much context at the beginning. So as soon as they request, they give me a bit of context on the growth mentor platform. You know, this is my problem. This is what I’ve tried before. But I don’t know their business. I don’t know the ins and outs. And to be frank, we don’t have the time to go super, super in-depth with that. So I’ll always ask, good. I’ve got a template of a few questions of like, you know, give me the business model. Give me how you make money, what is the ultimate conversion goal for the business? Why does the business exist, and then we can go from there, right? So that’s kind of the prelim that allows me to come to the conversation come to the mentee, mentor relationship prepared. That’s always super important. Because you don’t want to waste half an hour or an hour call just going through like the basics right? Then when you’re on the call, you can really dig into the meat, as I just said, you know, you can ask the best questions that apply to the situation. And once you’re towards identifying what the crux of the matter is, then you can lay out those options and always a really, really good resource that I’d recommend mentors, readers, nonviolent communication, you know, excellent book, in a way of, it’s not an amazing title. But actually, what it helps you do is frame things so that you reach a level of understanding. And you can hear people’s needs, not the words that they’re saying, but the needs and the pain behind it, right? So always try and mirror back what someone’s saying. So you have immediate understanding, and you can move on, you know, where I think that’s west communication often breaks down, is when someone said something, you’ve totally misinterpreted it. And now you’re off in different directions. And honestly, that just wastes time. Because the waste time when your time is valuable on these calls, you know. So always mirror back, like what I’m hearing is, and what your needs and pain are, is this, and they’ll go, oh, yeah, that’s it. Great. Okay. Now we can lay out some options. And then the really the call to action is on them. It’s what is your decision? What are you going to do now? And how we’ll always end a call is make sure that the mentee mirrors back what they’ve taken away from the session, what they’re going to do next, and invite them to also follow up with, you know, send me a message book, another call with me. And we can follow up once you’ve got some feedback and results. And don’t make this a single interaction. Let’s, let’s have another interaction.
Marcos Bravo: I totally agree with that one. I always say, Look, if you don’t want to do another call, find me on LinkedIn. Let’s chat. Let me know how things go. Because otherwise, what’s the point of like, yeah, go and do that? And I don’t care what happens. Part of mentoring is just that you care. I mean, there’s a reason why you’re there. Right? Do you care about what you’re saying? I want to ask you one more thing. Before we come to the end of the show. Where can people find your content or you’re like stuff besides growth mentor, right? We know that people can book a call with you. But where do you spend most of your time on the marketing side and social media? Do you still do it?
Morgan Schofield: Mostly LinkedIn or Twitter. Really, those are my two channels. So people will find me there. One thing we haven’t spoken about, but Marcos if we do another round I would love to dig into with you is personal knowledge management. So I’m going to publicly announce this because I’m holding myself accountable right now. But I am writing a lot about personal knowledge management, note-making note-taking, and how you build your second brain in the paper. So very soon, I will have a dedicated website that shows all of my kind of advice and my experience on my journey through this.
Marcos Bravo: That is awesome. I’m going to add all of your details in the comments so people can follow you and find out more about that. And this is a great time to announce that we’re going to be doing this roundtable with Growth Mentor. So we’re going to have more than just one. We’re going to have three or four mentors, and we’ll be talking about different subjects. So you’re more than invited to one of these because I think we can we can have great conversations and great discussions and debates with other mentors, so that’s amazing. Well, thanks a lot for your time man. I catch up with what’s going on with blockchain and web3, which is something that I haven’t done in ages. And I’d love your take on how to really help like how to really focus on the questions. And I’ll do a summary anyways after this.
Morgan Schofield: Actually, one more thing, I don’t know if you can edit this and slice it in, but if not, no worries, but one more thing that came to mind, I want to share with new mentors. The value of the mentor platform for me is, I get to hear a lot of mentees’ different problems. And that, for me is super exciting, super energizing. It’s the ladder agency experience that I don’t get, because I mean, you know, a single business now integrated into one thing. So for me that that’s such a high value, but also it’s the reviews, right? Let’s be honest, the reviews are so so powerful. If ever I’m you know, doing a freelance gig or need just need someone to kind of do a bit of background check on me, you know, pass the sniff test. Is this guy really who he says he is? The reviews are so so powerful in showing people, Yes. So you know, I’m not a scam artist. I’m not tricking you. I’m not gonna steal your money. I’ve worked with plenty of people. And this is what they say about me. So there’s a trick to getting a really good review, right?
Marcos Bravo: I need to get this one.
Morgan Schofield: Yeah, this is a trick and I credit it. John, again, positive John to this, he very much taught me this. So when you’re doing that summary, at the end of a call, you’ve laid out the options, you’ve gone through the call, get the mentee to mirror back to you exactly the key highlights of the call, what are their key takeaways? And they’ll go, you know, they’ll scratch their head, they’ll pause for a minute. Oh, yeah. Okay, we talked about this, and you gave me these options. And so I’m gonna go do this. Great, then you say to them, put that in my review.
Marcos Bravo: I’m gonna try that because I’m one away from my second stage. So I definitely need that extra one. That’s great advice. I’m not even going to include this afterward. I think this is the perfect way to sort of close this idea of not just your experience, but the leadership and mentorship behind all of us that make growth mentor. So again, men, thanks a lot for a great conversation. I hope to talk to you soon. We’re going to for sure invite you to design roundtables that are coming soon. And that’s all brother. Take care.
Marcos Bravo: All right. That’s another great conversation in my book. I love the way Morgan really has an attitude that makes you believe and trust the thing that he’s saying, I want to do a quick swoop. So we go back and see what are the things I’m taking from this conversation. All right, to start with the questions, ask questions. If you’re in the mentoring world, or you’re trying to mentor someone, the main thing you want to do is just ask a lot, a lot of questions, you really need to understand the context of where people are working, and what are they doing. Why are they doing that before you are able to really provide some relevant help? The other thing is, it was great to catch up and know that blockchain and crypto they’re things that they’re still alive. I mean, I didn’t believe them. And I still have my doubts. But the way Morgan explained them is there’s a lot of relevance in that there’s a lot of development happening still, that in mind that he does right now. But the work being done is something that’s going to make a big difference in the future. And of course, trust and this is something I asked him on purpose like how am I going to trust marketing of things like blockchain, for example, when they’re not really tangible? And that is something you develop through marketing. Having the right tone of voice having the right message is going to help you to create trust and open this little gate, creating a bridge, if you may, between you and your customer. And is the key not only to blockchain and crypto for any product or anything that you’re doing trust is going to make the biggest difference in your marketing and in your business in general. So yeah, those are the three things questions, Blockchain still alive, and trust, you gotta trust. So let me finish this swoop quickly. Alright, so we are still going strong. We’re still bringing more and more guests to our podcast. I have incredible guests coming right in the next couple of weeks. So I want to invite you one more time to subscribe to our channels. This is subscribing to the podcast. And to start a conversation with us. We love talking to you. Make sure you join the growth mentor network, if you have any questions or if you want to share your knowledge. So my name is Marcos. This is passing the torch and I will see you next time. Cheers
In this episode
I help Web3 companies grow their business and communities. I’m a data-driven, technical marketer with $10m+ spent and 8+ years experience across SEM, SEO, SMM, CRO & CRM. Growing blockchain companies since 2012. Previously; Director of Marketing at Salad 🥗, Head of Growth at Reality Gaming Group 🎮
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