Your app gets installs but few paying subscribers
Users quit onboarding, close the paywall or cancel the trial on day zero. Work out which screen, offer or price to change first, with mentors who grew subscription apps.
- 62,000+
- Sessions booked
- 750+
- Vetted mentors
- 4.8/5
- Avg session rating
Ekaterina Gamsriegler
5.0 · +11 more
Blaine
Founder · Permit Hound
"I don't want to walk through an uncleared minefield without someone who has walked it before."
Hamel Shah
Co-Founder · CarrotsAndCake
"GrowthMentor enables us to swiftly get a world-class expert to give us guidance on any marketing issue or…"
Lena Sesardic
Product Manager
"Knowing I can always book a call to help me clarify what I'm doing is the best feeling in the world."
Minh
Solo Founder · SEOmatic
"I like to set my own strategies and then get help from experts to improve on them and check if I'm on the…"
Nicola Rubino
Growth Marketing Consultant · nicorubino
"It gave me fast access to expert-level insights that I couldn't get from academic research or user surveys…"
Annie Chen
Head of Marketing · DOWN Dating App
"Sometimes I'm stuck at one step and all I need is someone who can share experiences of what they did when…"
Carlos Terol
Co-Founder · Bagmaya
"I enjoy having pretty much instant access to a pool of worldwide, expert mentors who are keen to share their…"
Luka Karsten Breitig
Co-Founder · The Happy Beavers
"Imagine a world where everything you read was written by a subject-matter expert."
Flora Bui
Co-Founder · Acie
"My favorite thing about GrowthMentor is how it allows me to expand my network globally in a very short time…"
Maria Ledentsova
Digital Marketing Manager · magier
"Whatever problem I have, there's a friendly and incredibly helpful mentor ready to help."
Kate Bojkov
Head of Growth · EmbedSocial
"How quick and easy I can find somebody who had my problem and is willing to talk with me and openly share…"
Supriya Agarwal
Co-founder · BiosectRx
"Being able to connect with any expert across the globe at the click of a button. No network or previous…"
Anastasia Rubleva
Head of Growth · Rapid Dev
"I love the ability to receive valuable feedback from mentors who have been in the industry for decades."
Andrew McBurney
CEO & Co-founder · Review Robin
"You should cut out 99% of the things that you're thinking about."
The mentors, selected for this decision.
12 featured mentors
Ekaterina Gamsriegler
App Growth advisor. Product 50's Top Growth Product Leader 2024. Reforge practitioner
Why this mentor
Ekaterina led growth and marketing at Mimo and ran user acquisition and ASO for the adidas Training app, useful when the whole funnel from store page to paid subscriber needs work.
Samet Durgun
Call me Growth Therapist: growth and marketing consultant, co-founder of Subtext (subtext.it)
Why this mentor
Samet co-founded Subtext, an AI writing app past 100,000 downloads, and runs every pricing test and paywall change on that app before recommending it to other subscription apps.
Natalia Burakova
Product & Growth Advisor | 10+ Yrs in B2C & Mobile | CRO, Onboarding, Retention, Revenue | App Exit Strategy
Why this mentor
Natalia has worked on more than 50 mobile apps, with product roles at Mosaic Group and Impala Studios, and runs paywall and onboarding audits for apps stuck on trial conversion.
Ani Gomtsyan
Growth Lead | Lifecycle, Retention & Monetization (Subscriptions & Apps)
Why this mentor
Ani works on onboarding, paywalls, pricing and winback flows for subscription apps such as BetterSleep, Pixelcut and Lingvano, a direct fit when trial-to-paid conversion stalls.
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Olha Yohansen-Veselova
B2C Product Growth · Onboarding · Monetization · ex-Flo, Booking.com, Mindvalley
Why this mentor
Olha has run about 1,000 A/B tests, worked with Flo Health and specialises in onboarding funnels for B2C apps, useful for deciding which onboarding or paywall test comes next.
Alex Benner
Product-led Growth Leader/CPO 💰📈 Activation, Retention, Free-to-paid conversion
Why this mentor
Alex led the team behind the new user experience and purchasing flows for Blinkist’s mobile apps, including a new cancellation flow, and advises on pricing and free-to-paid conversion.
Why this mentor
Irina co-founded Lifestyle Mosaic Studios, where onboarding, paywall and ASO experiments are part of the work, and has advised Lifesum and Mindshine, a good fit for store page conversion.
Kirill Zima
🚀 UX Consultant · I boost conversions by fixing your UX · 1521 A/B tests · 279 user interviews
Why this mentor
Kirill was a principal product designer at Flo Health and has run more than 1,500 A/B tests, useful when users leave your onboarding before they reach the paywall.
Tina Louise
Fractional CMO for health, wellness & fitness brands. Ex-MyFitnessPal (600% growth), Airbnb, Ogilvy
Why this mentor
Tina led marketing at MyFitnessPal, where user numbers grew more than 600 percent, and helps app founders with App Store ranking and conversion, a fit for health and fitness apps.
Why this mentor
Sven has managed over $100M in ad spend across 20+ app launches and now helps subscription app publishers lift paywall conversion and onboarding completion.
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Why this mentor
Millie led growth marketing at Quizlet, where pricing work added paid subscribers, and ran acquisition for Tinder and OkCupid, useful when trial starts depend on paid and store traffic.
Jon Keilson
Product Leader in media tech. Building and growing B2C Subscription. Building Experimentation Programs.
Why this mentor
Jon pushed for annual plans at AMC+, which tripled customer lifetime value, and guided an iOS app and annual subscription launch at LIT, a strong voice on plan mix.
Here's how it works.
AI matching
▍
Tell us what you're stuck with today. Matched in seconds with a mentor.
A session
REC
Live, one on one
30 min
Get the tactics from someone who's done it. Live, one on one.
Inbox · 15 min later
Dani Hart
Recording
You came in with
"Three pricing tiers, flat conversion on the middle one."
You left with
"Don't lower your B2B price under $400."
14:22 / 30:00
Jump to the moment
Keep the recording, summary, and takeaways. Yours to implement.
Where should the paywall go?
Most subscription apps pick between a hard paywall at the end of onboarding and a free tier with limits. The choice moves trial starts, trial-to-paid and who stays.
Bring your install-to-trial and trial-to-paid rates by platform and country. A mentor can show you which step of the funnel to fix first.
Which onboarding screens lose people?
Good onboarding asks a few questions, shows the result the user came for and makes the paywall feel like the next step. A long flow can work if every screen earns its place.
Watch for one trap: new onboarding can lift trial starts and day-zero cancellations at the same time. Share a screen recording, and a mentor can point to the screens worth testing.
What trial, plans and price should you test?
The offer on the paywall matters as much as the design:
- Trial length. Three, seven or fourteen days, matched to how long users take to feel the benefit.
- Plan mix. Weekly, monthly, yearly or lifetime, and which plan you show as the default.
- Where the trial sits. A trial on every plan or on yearly only changes what people pick.
- Price tests. Prices by plan and country, tested with tools such as RevenueCat, Superwall or Adapty.
- Win-back offers. An offer for people who close the paywall or cancel in the first days.
Why do trial starts stall and renewals drop?
Trial starts begin on the store page, so screenshots, subtitle and keywords count as much as the paywall. After the first payment, day-zero cancellations and the first annual renewal show whether the value lasts.
The mentors above include app growth leads, monetisation consultants, product designers and founders of subscription apps. Choose the one closest to the number you need to move.
People who were exactly where you are.
GrowthMentor enables us to swiftly get a world-class expert to give us guidance on any marketing issue or question in a matter of days.
Hamel Shah · Co-Founder
Read Hamel's storyKnowing I can always book a call to help me clarify what I'm doing is the best feeling in the world.
Lena Sesardic · Product Manager
Read Lena's storyI like to set my own strategies and then get help from experts to improve on them and check if I'm on the right track.
Minh · Solo Founder
Read Minh's storyIt gave me fast access to expert-level insights that I couldn't get from academic research or user surveys alone.
Nicola Rubino · Growth Marketing Consultant
Read Nicola's storySometimes I'm stuck at one step and all I need is someone who can share experiences of what they did when they were in my situation.
Annie Chen · Head of Marketing
Read Annie's storyI enjoy having pretty much instant access to a pool of worldwide, expert mentors who are keen to share their expertise and help others.
Carlos Terol · Co-Founder
Read Carlos's storyAsk ChatGPT
Don’t take our word for it.
Ask ChatGPT what it really knows about app onboarding and paywall mentors and GrowthMentor, then decide for yourself.
Before you join
What people ask before their first call.
It depends on how fast users reach value. Many apps test a hard paywall after onboarding against a free tier. A mentor can help you set up that test and read the result for your category.
Some users start a trial and cancel at once so they won’t be charged. A high rate can also mean onboarding promised more than the first session delivers. Compare cancellations by traffic source and by onboarding version.
Match the trial to how long users take to feel the benefit. Bring your day-zero cancellation rate and trial-to-paid by plan, and a mentor can help you pick a length to test.
It depends on how often people use the app and how fast they get value. Test the default plan and the order of plans on the paywall, then compare revenue per install as well as trial starts.
Your install-to-trial and trial-to-paid rates, plan prices, trial length, recent tests and main traffic sources. Add screenshots of your store page, onboarding and paywall.
No. The session is advice and review. Hands-on paywall work, ongoing monetisation support or campaign management need a separate agreement with the mentor, so describe the help you need in your request.
Still have questions? See all FAQs →
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Every face here has already solved what you're working on in app onboarding and paywall. You're one call away.