All mentors

Ani Gomtsyan

Growth Lead | Lifecycle, Retention & Monetization (Subscriptions & Apps)

Vienna, Austria (+04:00 UTC)from Yerevan, Armenia
Usually responds in 9 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
27 reviews / 36 sessions
Wed
04
Next availability

Ani gave me clear and useful advice. Her feedback was straight to the point. Every sentence had real value. She helped me check that my tools work well together. She gave me a simple way to track what matters in my product. She also gave me clear steps to prepare my email system the right way. I used her advice right after our call. Her session was superb. I would work with her again

Angel Niño Torres

Great call, really helpful. Ani gave me a clear plan and concrete things to test right away, no fluff at all. Learned a lot, highly recommend!

Ilya Wolf

Really enjoyed the session with Ani! She came very well prepared, had clearly reviewed my product beforehand, and brought a lot of practical, actionable ideas to the call. The conversation was focused, useful, and gave me several things I can start testing right away.

Dmytro Hrechko

Bio

I’m a Growth Lead working on lifecycle, retention, and monetization for consumer apps. Most of my work is pretty straightforward: I look at where users drop off, where revenue leaks, and fix those points. That usually means onboarding flows, paywalls, pricing, and winbacks. I’ve worked with apps like Lingvano, BetterSleep, Pixelcut, Quittr, and Cheaterbuster. Different products, but the same core problems show up again and again: low trial conversion, weak onboarding, retention flattening too early. Some recent outcomes: Improved trial to paid conversion by ~20–30% through paywall and messaging changes Increased early retention by ~10–15% by fixing onboarding and first-session experience Built winback flows recovering ~8–12% of churned users Through Tangent, I’ve also contributed to $50M+ in incremental revenue across subscription apps. I usually work closely with product and data teams, running experiments and iterating fast. Nothing fancy, just consistent testing and fixing what actually matters. If you’re dealing with: low conversion retention dropping early lifecycle not really driving revenue happy to take a look and figure it out together.

Expertise

  • Conversion rate optimisation

    I help subscription apps increase conversion and revenue across onboarding, paywalls, trials, and checkout. I identify where users drop off, build experiments, and optimize the full journey from first session to purchase. Results include a 25% uplift in trial starts, a 15% increase in free-to-paid conversion, and higher ARPU.

  • Email marketing

    I’ll fix your email deliverability issues and help you build scalable email flows that drive revenue. From onboarding to winbacks, I focus on what actually converts. Results include better open rates, higher conversion, and ARPU increase.

  • Growth marketing

    I help subscription apps grow by improving conversion, retention, and monetization. Focused on onboarding, paywalls, and lifecycle. I identify where growth is stuck and fix it through experiments. Results include +20–30% uplift in trial conversion, +10–15% retention lift, and ARPU increase.

  • Marketing automation

    I help set up marketing automation systems that scale. This includes choosing the right tool stack, structuring events, and building flows across email, push, and in-app. Less about campaigns, more about getting the system right so it runs consistently.

  • Pricing strategy

    I help subscription apps build pricing strategies that increase conversion, revenue, and ARPU. I work across plan structure, free trials, discounts, paywall positioning, and offer design, then validate decisions through experiments. The goal is to find the right balance between getting more users to subscribe and maximizing long-term revenue.

Toolkit

  • RevenueCat logo

    RevenueCat

    RevenueCat is a subscription management and analytics platform that I use to measure trials, conversion, churn, and revenue, evaluate monetization experiments, and identify opportunities to grow ARPU.

  • Customer.io logo

    Customer.io

    Customer.io is a lifecycle marketing automation platform that I use to build behavior-based journeys across email, push, and in-app messaging that improve activation, retention, conversion, and revenue.

  • Mixpanel logo

    Mixpanel

    Mixpanel is a product analytics platform that I use to analyze funnels, retention, cohorts, and user behavior, identify growth opportunities, and measure the impact of experiments on conversion and revenue.

Experience

  • Lingvano

    Lifecycle Marketing

    Lingvano is the #1 sign language learning app with 3M+ users, focused on making ASL accessible through structured lessons and real-life communication. I own the full lifecycle marketing channel, from implementation to execution, driving activation, retention, and monetization. What I work on: - Built and scaled lifecycle across email, push, and in-app, reaching 1M+ users/month - Increased activation by ~15–20% through onboarding and habit loop optimization - Improved early retention by ~10–15% with targeted lifecycle journeys - Drove +20–30% uplift in trial to paid conversion via paywall, pricing, and messaging experiments - Launched winback flows recovering ~8–12% of churned users - Led CRM experimentation with A/B testing and performance tracking across key funnels - Partner closely with product, data, and design to drive measurable growth

  • Tangent

    Growth Lead

    Tangent is a revenue intelligence consultancy focused on scaling monetization for subscription apps, driving $50M+ in incremental revenue through paywalls and lifecycle systems. At Tangent, I lead lifecycle and monetization strategy end to end across multiple apps, owning everything from paywall design and pricing to onboarding, retention, and winback systems. My work is focused on driving measurable impact on conversion, ARPU, and LTV through rapid testing and data-driven execution.

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