Ani Gomtsyan

I’m a Growth Lead working on lifecycle, retention, and monetization for consumer apps. Most of my work is pretty straightforward: I look at where users drop off, where revenue leaks, and fix those points. That usually means onboarding flows, paywalls, pricing, and winbacks. I’ve worked with apps like Lingvano, BetterSleep, Pixelcut, Quittr, and Cheaterbuster. Different products, but the same core problems show up again and again: low trial conversion, weak onboarding, retention flattening too early. Some recent outcomes: Improved trial to paid conversion by ~20–30% through paywall and messaging changes Increased early retention by ~10–15% by fixing onboarding and first-session experience Built winback flows recovering ~8–12% of churned users Through Tangent, I’ve also contributed to $50M+ in incremental revenue across subscription apps. I usually work closely with product and data teams, running experiments and iterating fast. Nothing fancy, just consistent testing and fixing what actually matters. If you’re dealing with: low conversion retention dropping early lifecycle not really driving revenue happy to take a look and figure it out together.

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  Conversion rate optimisation

  I help subscription apps increase conversion and revenue across onboarding, paywalls, trials, and checkout. I identify where users drop off, build experiments, and optimize the full journey from first session to purchase. Results include a 25% uplift in trial starts, a 15% increase in free-to-paid conversion, and higher ARPU.

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  Email marketing

  I’ll fix your email deliverability issues and help you build scalable email flows that drive revenue. From onboarding to winbacks, I focus on what actually converts. Results include better open rates, higher conversion, and ARPU increase.

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  Growth marketing

  I help subscription apps grow by improving conversion, retention, and monetization. Focused on onboarding, paywalls, and lifecycle. I identify where growth is stuck and fix it through experiments. Results include +20–30% uplift in trial conversion, +10–15% retention lift, and ARPU increase.

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  Marketing automation

  I help set up marketing automation systems that scale. This includes choosing the right tool stack, structuring events, and building flows across email, push, and in-app. Less about campaigns, more about getting the system right so it runs consistently.

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  Pricing strategy

  I help subscription apps build pricing strategies that increase conversion, revenue, and ARPU. I work across plan structure, free trials, discounts, paywall positioning, and offer design, then validate decisions through experiments. The goal is to find the right balance between getting more users to subscribe and maximizing long-term revenue.

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  RevenueCat

  6 years of experience

  RevenueCat is a subscription management and analytics platform that I use to measure trials, conversion, churn, and revenue, evaluate monetization experiments, and identify opportunities to grow ARPU.

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  Customer.io

  6 years of experience

  Customer.io is a lifecycle marketing automation platform that I use to build behavior-based journeys across email, push, and in-app messaging that improve activation, retention, conversion, and revenue.

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  Mixpanel

  6 years of experience

  Mixpanel is a product analytics platform that I use to analyze funnels, retention, cohorts, and user behavior, identify growth opportunities, and measure the impact of experiments on conversion and revenue.