Natalia Burakova
Product & Growth Advisor | 10+ Yrs in B2C & Mobile | CRO, Onboarding, Retention, Revenue | App Exit Strategy
Natalia is exactly the kind of mentor you hope to find when you're navigating the most critical decisions before launch. In one session she challenged assumptions I'd been carrying for months, reframed my pricing model with real data from comparable apps, and gave me a clear, actionable picture of what actually drives mobile subscription economics — not theory, but empirical insight from someone who has optimized this across multiple products. What sets Natalia apart is that she doesn't tell you what you want to hear. She tells you what you need to hear — directly, specifically, and with enough context that you leave the session knowing exactly what to do next. She identified risks I hadn't considered, confirmed instincts that were right, and gave me benchmarks I can actually measure against. If you're building a B2C consumer subscription app and you're serious about getting the monetization model right before you spend a dollar on development — book Natalia. One session with her is worth more than months of guessing.
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My session with Natalia was amazing. She gave me a no-nonsense rundown of my onboarding and all the places it was leaking from big picture down to the smallest details. I left with a much better understanding and a couple pages of notes on how to improve. She's super sharp and very good at what she does, I highly recommend learning from her if you're working on a B2C mobile app. Thanks Natalia!
Natalia zeroed in on the post-install funnel where it really counts: she reworked my pricing into a weekly trial plus yearly plan, pushed me iOS-first for better conversion and LTV, and showed me exactly what to instrument in Amplitude before launch. Best of all, she gave me hard benchmarks to hold myself to on conversion and retention. Clear, experienced, and refreshingly direct. Thank you, Natalia.
Bio
With over 10 years in the industry and hands-on experience across 50+ mobile apps, I help teams move beyond surface-level tweaks to build sustainable, compounding growth systems. My background includes working with startups, corporations, and mobile publishers, building product teams, scaling monetization, and sitting on the buy-side of app acquisitions, so I know what drives high evaluation (and what kills deals). I can help when: • Users drop off during onboarding and never see the “aha” moment. • Trial conversion is low and not improving. • Trial-to-paid conversion is stuck or declining. • You're prepping for an acquisition and need to increase your app’s valuation. • Your growth team is executing, but not learning or improving fast enough. Ways we can work together: • Paywall & onboarding audit • Growth and monetization strategy • 1–3 months of hands-on advisory to build a growth mindset and set up the system you need to scale. If you want to drive meaningful growth or position your app for a successful exit, let’s chat.
Expertise
Conversion rate optimisation
I take a holistic approach to improving conversion rates - optimizing every design detail to maximize performance and looking beyond individual screens to enhance the full user journey and strengthen value presentation. With hands-on experience across a portfolio of 50+ mobile apps in various domains, I build processes for continuous experimentation and insights mining, helping teams systematically improve conversion and revenue over time.
Go to market strategy
I help teams build and execute go-to-market strategies that turn good products into successful launches. From identifying the right audience and positioning to choosing the best channels and messaging, I focus on what actually moves the needle. Whether you’re launching from scratch or entering a new market, I make sure you go to market with clarity, confidence, and traction.
Idea validation
I help teams quickly test and validate ideas for mobile apps before investing in full development. Through market research, lean experiments, real user feedback and industry insights, I help you determine whether your idea solves a real problem, if people want it, and if it’s worth building. The goal is to get clear signals early so you can move forward with confidence or pivot before wasting time and resources.
Pricing strategy
I help mobile and subscription-based products optimize their pricing strategy to drive revenue and better reflect customer value. This includes evaluating pricing models, aligning value with price and running experiments to test sensitivity, paywalls and upsells. With the right pricing structure, you can increase conversions, boost LTV and stop leaving money on the table.
Product management
I work closely with cross-functional teams to prioritize what matters, ship impactful features, and continuously improve based on feedback and data. Whether starting from scratch or scaling an existing product, I bring structure, clarity, and momentum to the process.
Product market fit
I help teams find and strengthen product-market fit by aligning what they’re building with what users truly need. Through user feedback, data analysis, and lean experimentation, I uncover the signals that show whether a product is solving a meaningful problem for the right audience. Whether you're launching something new or trying to revive a plateaued product, I help focus efforts where they’ll drive traction, retention and real market demand.
Venting frustration
Trying to make a difference is tough. Tests fail, the market shifts, and people aren’t always as reliable as they first seem. It's important to share the frustration and not to be judged.
Toolkit
Amplitude
9 years of experienceI set up behavioral analytics systems, build the rules and processes teams need to track product performance, uncover data-driven insights and run A/B tests. My focus is on creating clear, actionable systems from scratch that help to make smarter product decisions and drive continuous growth with no extra hustle.