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• Advised early-stage B2C founders on building monetization strategies tailored to their products. • Helped teams improve conversions and early retention to establish traction with customers and confidence with investors.
Natalia Burakova
Product & Growth Advisor | 10+ Yrs in B2C & Mobile | CRO, Onboarding, Retention, Revenue | App Exit Strategy
The Hague, Netherlands (+01:00 UTC) English, Russianfrom Hrodna, Belarus
Usually responds in 1 day
Free
Price per hour
30 min
Time Blocks Available
5.00
29 reviews / 46 sessions
Thu
15
Next availability
Natalia is exactly the kind of mentor you hope to find when you're navigating the most critical decisions before launch. In one session she challenged assumptions I'd been carrying for months, reframed my pricing model with real data from comparable apps, and gave me a clear, actionable picture of what actually drives mobile subscription economics — not theory, but empirical insight from someone who has optimized this across multiple products. What sets Natalia apart is that she doesn't tell you what you want to hear. She tells you what you need to hear — directly, specifically, and with enough context that you leave the session knowing exactly what to do next. She identified risks I hadn't considered, confirmed instincts that were right, and gave me benchmarks I can actually measure against. If you're building a B2C consumer subscription app and you're serious about getting the monetization model right before you spend a dollar on development — book Natalia. One session with her is worth more than months of guessing.
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Mark Govindasamy
My session with Natalia was amazing. She gave me a no-nonsense rundown of my onboarding and all the places it was leaking from big picture down to the smallest details. I left with a much better understanding and a couple pages of notes on how to improve. She's super sharp and very good at what she does, I highly recommend learning from her if you're working on a B2C mobile app. Thanks Natalia!
Robert Bracco
Natalia zeroed in on the post-install funnel where it really counts: she reworked my pricing into a weekly trial plus yearly plan, pushed me iOS-first for better conversion and LTV, and showed me exactly what to instrument in Amplitude before launch. Best of all, she gave me hard benchmarks to hold myself to on conversion and retention. Clear, experienced, and refreshingly direct. Thank you, Natalia.
Manichandra Gampa
Bio
With over 10 years in the industry and hands-on experience across 50+ mobile apps, I help teams move beyond surface-level tweaks to build sustainable, compounding growth systems. My background includes working with startups, corporations, and mobile publishers, building product teams, scaling monetization, and sitting on the buy-side of app acquisitions, so I know what drives high evaluation (and what kills deals). I can help when: • Users drop off during onboarding and never see the “aha” moment. • Trial conversion is low and not improving. • Trial-to-paid conversion is stuck or declining. • You're prepping for an acquisition and need to increase your app’s valuation. • Your growth team is executing, but not learning or improving fast enough. Ways we can work together: • Paywall & onboarding audit • Growth and monetization strategy • 1–3 months of hands-on advisory to build a growth mindset and set up the system you need to scale. If you want to drive meaningful growth or position your app for a successful exit, let’s chat.
Expertise
Conversion rate optimisation
I take a holistic approach to improving conversion rates - optimizing every design detail to maximize performance and looking beyond individual screens to enhance the full user journey and strengthen value presentation. With hands-on experience across a portfolio of 50+ mobile apps in various domains, I build processes for continuous experimentation and insights mining, helping teams systematically improve conversion and revenue over time.
Go to market strategy
I help teams build and execute go-to-market strategies that turn good products into successful launches. From identifying the right audience and positioning to choosing the best channels and messaging, I focus on what actually moves the needle. Whether you’re launching from scratch or entering a new market, I make sure you go to market with clarity, confidence, and traction.
Pricing strategy
I help mobile and subscription-based products optimize their pricing strategy to drive revenue and better reflect customer value. This includes evaluating pricing models, aligning value with price and running experiments to test sensitivity, paywalls and upsells. With the right pricing structure, you can increase conversions, boost LTV and stop leaving money on the table.
Product management
I work closely with cross-functional teams to prioritize what matters, ship impactful features, and continuously improve based on feedback and data. Whether starting from scratch or scaling an existing product, I bring structure, clarity, and momentum to the process.
Product market fit
I help teams find and strengthen product-market fit by aligning what they’re building with what users truly need. Through user feedback, data analysis, and lean experimentation, I uncover the signals that show whether a product is solving a meaningful problem for the right audience. Whether you're launching something new or trying to revive a plateaued product, I help focus efforts where they’ll drive traction, retention and real market demand.
Toolkit
Amplitude
I set up behavioral analytics systems, build the rules and processes teams need to track product performance, uncover data-driven insights and run A/B tests. My focus is on creating clear, actionable systems from scratch that help to make smarter product decisions and drive continuous growth with no extra hustle.
Experience
Pearfect Growth
Fractional Growth & Monetization• Partnered with 10+ B2C and mobile subscription startups to optimize onboarding, monetization, and retention. • Defined pricing strategies and built growth loops that consistently increased paywall conversion and LTV. • Supported founders in preparing for scale and acquisition readiness, aligning product growth with investor expectations. • Delivered hands-on experiments that drove measurable revenue uplifts, within the first 60 days.
Elvalabs
Head of GrowthLaunching monetization for the first agentic video editor
Quiet
Head of Live OpsConsumer Mobile Apps Publisher & Developer | €4.5 mln Seed Round • Built and led the LiveOps business unit from scratch, managing a cross-functional team of 5 and a portfolio of 10+ apps. • Collaborated directly with the CEO and COO to set success metrics that tied product outcomes to company growth. • Led M&A activities. Developed a product evaluation framework, resulting in the acquisition of 2 high-potential apps. • Introduced A/B testing at scale, leading to a +40% ARPU growth on average across the portfolio. • Contributed to scaling operations and portfolio performance, which supported the company’s €4.5M seed funding round.
Impala Studios
Product ManagerConsumer Mobile Apps Company | $15M+ Annual Revenue | 100M+ Downloads | Focused on Utility & Productivity Apps • Led a growth and R&D unit with a portfolio of products with a goal to increase the profit for B2C products. • Achieved a +450% YoY revenue growth, +62% active subscriptions, +290% subscription renewals, and +50% downloads for a product in the Travel industry, with no increase in marketing costs. • Joined the company & a newly-formed team right after forming the product vertical. Set up product processes and mindset. • Conducted competitive analysis, market research, and user research to develop product strategy & support product decisions. • Developed and implemented a product vision, strategy, and go-to-market strategy, including expansion into a new niche. • Launched two portfolio-wide analytical systems in order to improve data-driven decision-making. Established a product feedback and improvement loop processes. • Monitored product performance and made data-driven decisions to optimize product metrics and boost user engagement. • Implemented and improved cross-functional processes for product team, increasing value delivery speed x2.
ALMUS
Product ManagerConsumer Mobile Apps Company (Cyprus HQ) | 100M+ downloads | Focused on subscription-based utility, productivity & entertainment products • Joined the team after an unsuccessful launch of an ML product in a MedTech niche. • Conducted market & user researches to create a user-centered product design based on identified users’ needs and pain points. • Released the new product version based on market & user research; increased conversion by 100% in 2 months. • Set up the North star metric and increased it by 50% within 1 quarter. • Developed product strategy and go-to-market strategy, including marketing, and operation roadmap in collaboration with Marketing & Top Management. The product didn’t fit the company’s portfolio & operational model. It was closed and transferred to a friendly VC with experience in MedTech.
Mosaic Group
Product ManagerA division of IAC (Nasdaq: IAC) | Consumer Mobile Apps Company | $200M+ Annual Revenue | 50M+ MAU | Top-Grossing in Productivity, Wellness & Utilities • Revamped a mobile weather app with 1mln MAU & €15mln ARR in a state of market loss. • Launched a massive product redesign, increasing market share by up to 15%. • Developed and implemented a competitive product analysis process and A/B testing product loop, enhancing conversion and LTV.
Bamboo Group OÜ
Product Director• Managed the value growth of a B2B/B2G EdTech SaaS startup. • Led the operational merge process between SchoolOS and Beed educational startups. • Developed communication and operations processes between two distributed offices. • Pivoted the product from B2G to International Baccalaureate and private school markets. • Launched the pivoted ecosystem in a private school chain.
Bamboo Group OÜ
Product Manager• xEdu startup acceleration program alumni. • Launched pilots in 4 new countries. • Achieved successful product monetization & product <> market fit in 3 countries. • The product became the major EduTech product in 1 country. • Exhibited at international exhibitions (WebSummit, MWC, Smart City Expo, Slush).
Bamboo Group OÜ
Project Manager/Business Analyst• Managed the value delivery process and served as a Product Manager. • Achieved rapid MVP launches within 3 months. • Launched 3 successful product pilots on different markets.
Roles: Project manager, Project coordinator, Business analyst Track record: • Successful completion of the internal global infrastructure project (6000+ hours) • Coordination of more than 10 projects simultaneously
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