All mentors

Jon Keilson

Product Leader in media tech. Building and growing B2C Subscription. Building Experimentation Programs.

New York, United States (-05:00 UTC) Englishfrom New York, United States
Usually responds in 1 day
Free
Price per hour
30 min60 min
Time Blocks Available
5.00
10 reviews / 13 sessions
Thu
22
Next availability

Bio

Product Management Leader with extensive experience building and launching direct to consumer subscription products. Most of my experience has been in the media space on audio / video products. I've worked as a product leader at AMC Networks, TuneIn, NBCUniversal, Sony Music. I'm very passionate about understanding users and building out experimentation programs. I enjoy building and launching new businesses, and helping product teams grow their products.

Expertise

  • Bootstrapping

    I've built and launching products quickly on my own leveraging open source tech to quickly identify if my solution will solve a user problem. I did this via my own startup Netwrk, but have experience doing this for small projects at all the companies I've worked at.

  • Building a team

    Working at TuneIn, AMC Networks and at Meredith I built and grew the product management teams. At Meredith the team grew to 18 product management team members, 3 directors. At AMC Networks the team grew to 8 product management team members. I enjoy helping product team members learn and grow their careers.

  • Product management

    I have extensive hands on product management experience, working closely with engineering teams at Sony Music, NBC Universal, TuneIn, AMC Networks and Dotdash Meredith.

Toolkit

  • Amplitude logo

    Amplitude

    I've used Amplitude on and off since 2017 at a number of companies. I've worked on implementing the SDK's across platforms and then leveraging dashboards/queries to gain valuable insights about the products.

  • Google Analytics logo

    Google Analytics

    I've used google analytics for web analytics, web experimentation and for advertising acquisition reporting. I've build custom reports and helped leverage the reporting notifications.

  • Jira logo

    Jira

    JIRA has been a core tool I've used at every product management job. It allows me to keep organized sprint to sprint when working in agile. It allows for collaboration across the team.

  • Optimizely logo

    Optimizely

    I used Optimizely at AMC Networks to build out and run an experimentation program with the team. We were focused on growing video engagement across the video products. I was hands on in both implementation and usage.

  • Segment logo

    Segment

    I've used Segment as a CDP previously as well as mParticle. Both are very helpful in leveraging the same analytics implementation to pass reporting downstream to all the different destinations / toolsets.

Industries

  • Digital Entertainment

    Product Management Leader who builds consumer audio and video products to maximize user engagement to grow businesses. Hands on technical leader that makes use of quantitative and qualitative data to find solution to user problems.

Experience

  • LIT Videobooks

    VP, Product Management (Principal Product Manager)

    LIT is a pre-Series A startup that produces documentary style videos of bestselling non-fiction books, with the catalog focused on business strategy and career development. Joined as LIT’s first product hire to lead greenfield development and maturation of a platform for subscription billing and content delivery, web subscription feature, and an iOS app, and continued driving growth of the subscription business. • Defined roadmaps and guided offshore development team in build of the subscription/content platform and iOS app. • Launched an annual subscription platform that transformed the business from an a la carte to recurring billing model in under two months, achieving ARR. • Guided build of the LIT iOS mobile app that doubled user video engagement. • Launched onboarding features that increased web video engagement by 15%. • Partnered with video production team to scale the content creation and hosting platform. • Designed and launched subscription gifting and subscription referral programs. • Implemented Amplitude for product analytics, Braze for cross-channel customer engagement, and VWO for experimentation.

  • Dotdash Meredith

    VP of Product
    •dotdashmeredith.com/

    - Manage Brand Platform Product: Video Engagement, Distribution, Account & User Services - Partner with Engineering leadership to narrow the focus and drive toward shared OKR’s - Invest in hiring and retaining product management talent across teams

    B2C

  • AMC Networks

    VP of Product
    •amcnetworks.com/

    - Manage a team of product managers across platform and consumer-facing product development teams - Report to the EVP of Digital Strategy & Operations - Led development of consumer product strategy - Manage the consumer products roadmap for all AMC Networks brands (including AMC, BBC America, IFC, Sundance TV and WE tv) across mobile, web and OTT platforms - Introduced a culture of data-backed experimentation with a focus on solving user problems - Implemented OKR goal setting process across product & engineering teams - Collaborate with business stakeholders of the subscription and advertising businesses

    B2C

  • AMC Networks

    Director of Consumer Platforms
    •amcnetworks.com/

    • Successfully advocated for introduction of annual subscription plans for AMC+, resulting in 3x increase in customer lifetime value. • Launched new acquisition features in partnership with Google that increased AMC.com traffic 10%. • Guided development of AMC’s Samsung TV app that outperformed the Apple TV app within months. • Led research, evaluation, selection, contract negotiation, and implementations of Optimizely, Braze, mParticle Customer Data Platform, and Amplitude Analytics. • Introduced Early+ Live feature for the subscription offering to enable subscribers to view ad-free content online prior to television broadcast.

    B2C

  • TuneIn

    Head of Product
    •tunein.com/

    - Define company product strategy; manage product & engineering roadmap - Manage a team of product managers and project managers that focus on subscription, content discovery, content ingestion, streaming, and distribution - Product liaison to Executive, Content, Marketing, Business Development and Legal teams - Lead the effort to build TuneIn’s first live audio streaming platform to support owned content - Create interdepartmental processes across Product, Engineering and Analytics teams to ensure a solid feedback loop for product changes - Manage Support team; managed Content Operations & Localization teams (2016-2017)

    B2C

  • NBCUniversal Media, LLC

    Technical Product Manager
    •nbcuniversal.com/

    - Led web development team in building BravoTV.com, mobile apps, and on-air interactive platform - Collaborated with Design, Product, Ad Sales, and Marketing to support new products and features - Supervised the deployment & QA process for new digital products, and served as scrum master and project manager practicing Agile development methodology and OOP concepts - Evaluated and managed development vendors in building new products - Built data feeds that power Bravo’s external mobile and tablet applications - Acted as liaison between business stakeholders and engineering on tech strategy and business needs - Interacted with the central hosting group

    B2C

  • Site Y Recording

    Partner / Producer / Engineer

    Co-owned a boutique audio and video production facility with an uncommonly intimate focus on the needs of its clients. Designed and built the facilities with co-owner. Services offered included tracking, mixing, transfers, editing and artist direction & production. Clients included major recording labels, independent artists and producers.

  • Jive Records

    Manager of Digital Marketing & Media

    Managed design/development of global artist websites using Drupal, Wordpress, and other CMS platforms. Met with artists, artist management and label executives to plan and execute digital properties. Managed design/development of marketing tools through via mobile apps and landing pages. Researched new technologies and platforms to market artists and music releases online. Developed strategies to market the Sony Business to Consumer digital and physical distribution platform.

  • Universal Music Group

    eLabs Business Development & Legal Coordinator

    Coordinated the execution of deals between UMG Labels and vendors. Analyzed market trends and researched future digital endeavors.

  • Interscope Records

    Marketing Assistant

    Drafted and executed marketing and digital marketing plans for album release/promotion/distribution. Managed design/development of digital properties and digital marketing tools. Worked on campaigns for The Rolling Stones, Queens of the Stone Age, Marilyn Manson, Chris Cornell, and Yeah Yeah Yeahs.

  • Geffen Records

    Radio Promo Assistant

    Assisted the Director of Hot AC Radio Promo and NY Regional Manager of Rock Radio Promo. Responsibilities included coordinating promotional events and giveaways with radio stations and tracking artist singles on national radio and sales charts.

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