Member story
“I can speak marketing now! Not fluently, but coming from a software engineering background, the ability to immerse yourself into the world of growth marketing in such a supportive environment has been a game changer.”
The Work
Tell us about what you are currently working on.
I am bootstrapping a SaaS platform to improve workplace & community experience
I am also building our consumer + API platform to deliver empathy at scale. As CEO I'm focused on product, sales and marketing while still trying to kick my software engineering habit.
Before
Before you learned about GrowthMentor, how did you deal with the challenges you faced?
I did a few online courses to try and upskill, as well as reading a ton of online articles and a few leading books. Mostly I just fumbled my way poorly through every crisis!
The Decision
What ultimately compelled you to sign up for GrowthMentor?
There was a lack of reliable, available expertise to help me through my specific problems.
With no marketing capacity in-house, I saw a lot of opportunity to get guidance on how my bootstrapping efforts might actually work.
Inside the Platform
What's your favorite thing about GrowthMentor?
The immense positivity you get from mentors and their willingness to really help you succeed.
Add the vast array of collective experience you can tap into and it's a huge boost to your company, which you often really need as a start-up.
The Breakthrough
Is there a specific session/mentor that stands out in your mind as super helpful?
While you probably will exclude this, Foti really was a great first mentor to onboard me onto the platform :).
My sessions have all be great but three that have stood out would be:
Carsten, who was so insightful and a great 'active listener' to help me with idea validation.
Eric Goeres, who I'm so grateful for his time (considering his immense experience) and targeted questioning.
Finally Nicole Chin, who cut straight to the chase around my pricing challenges and gave me a ton of actionable feedback.
The Transformation
How has GrowthMentor helped you?
After my most recent sessions, the most exciting thing I've realised is that there is a clear opportunity to grow our product into something made for marketers!
The ability to pitch your ideas to absolute experts in growth marketing and get honest feedback has been such a powerful tool, and without GM I'd be still focused on different industries and have a less defined path forward.
For one, I can speak marketing now! Not fluently, but coming from a software engineering background, the ability to immerse yourself into the world of growth marketing in such a supportive environment has been a game changer.
The diversity of thoughts and opinions really gives you an opportunity to level-up so much faster than you could in any other setting.
The Verdict
What three adjectives would you use to describe GrowthMentor?
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