The UGC Ad Hack: How we created an ad for $300 that drove $10m in sales

Posted on 17 Dec 2020
Product Management
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About this talk

Who are the best salespeople on the planet? Your customers.

Without a doubt!

In this session, I run through our method for creating power-house Facebook ads using user-generated content on a shoestring budget.

We'll also run through our free competitive intelligence SWOT strategy to craft killer sequenced sales messages.

The mentors in this video

Mark Patchett ex VP of Growth @ Resident | $10m- $300m in 18 months.

All things ecom/growth with 10+ years building lean growth teams to rapidly scale businesses with over $1B in efficient revenue-driven. Experience across 250+ companies from hyper-growth startups through to global brands like The BBC, The Economist, Channel 4 and Qantas as well as 100s of Mid Market enterprises. I’ve managed over $150m in spend across almost every channel out there (with an obsessive focus on efficiency), spent 1,000s of hours in UX, customer, competitor and market research, launched my own businesses, built training programs and much more – and I’ve loved every minute with plenty more to come.

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