The big bad content marketing plan

Posted on 15 Dec 2020
Content Marketing

During this talk, Vassilena Valchanova reviews different ways that you can generate content ideas and build topic groups and content clusters – for social media, your blog, and your newsletter.

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About this talk

How many types of content do you have in your marketing plan? If the answer is “less than 10”, we’ve got some work to do!

People often think creating content is a question of creativity, but that’s not true. If you roll your sleeves up and do the work, you can come up with lots of content ideas that bring value to your users.

During this talk, we’ll review different ways of generating content ideas and building topic groups and content clusters - for social media, your blog, and newsletter.

Of course, we'll start by defining your audience and researching their interests. We’ll check out some competitors and audit our own content. Finally, we’ll choose the topics, formats, and channels we want to focus on and we'll combine all of them a robust content distribution plan.

The mentors in this video

Vassilena Valchanova Digital Strategist & Trainer - Passionate about Content Marketing and CRO

I’ve spent more than a decade in digital marketing, with a primary focus in e-commerce and SaaS. My last role at a B2C SaaS startup with more than 500,000 registered users. Then I decided to go solo and work as an independent consultant on other exciting projects – and I always like to see new ones!

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