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TALK TO CONTENT MARKETING EXPERTS

Nichole Elizabeth DeMeré

Early-Stage SaaS Consultant & Customer Success Evangelist

Nichole Elizabeth DeMeré

Early-Stage SaaS Consultant & Customer Success Evangelist

If you ask an inbound marketer, inbound marketing is not only the best thing since sliced bread – it’s the saving grace of marketing in general. Now, I will admit to having some bias towards Inbound. I think it works a helluva lot better for today’s customers who are becoming increasingly resistant to the “hard sell” tactics of outbound marketing. But, it’s not the be-all and end-all, everything-you-need, one-stop-shop for SaaS success.

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Shayla Price

Content Marketing Strategist

Shayla Price

Content Marketing Strategist

I possess more than 6 years of content marketing experience. From strategy to execution, my skills include writing content, conducting keyword research, and growing content distribution channels. I also understand the connection between content marketing and sales.

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Brittany Berger

Content Marketing Specialist

Brittany Berger

Content Marketing Specialist

Content marketing isn't about creating content, it's about using it. I'll help you look at and revamp your content marketing strategy and project management so that it's finally both goal-oriented and realistic (yep, it's possible!). Through a cycle of creation, promotion, and repurposing, we'll create a new process for your content team that ensures you're spending time getting results, not "churning out" content.

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Benji Hyam

Content marketer and marketing/growth strategist for both SaaS and service businesses

Benji Hyam

Content marketer and marketing/growth strategist for both SaaS and service businesses

Full-time work: Vistage, grew blog from 0-20,000 unique monthly visitors in a year. Thinkapps- 0-35,000 unique monthly visitors in 6 months Everwise 0-6,000 in 2 months Our agency: Patreon, grew from 0-44,000 in a year Leadfeeder, 0-10,000 in a year, increased product signups substantially from content marketing

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James Gill

CEO of GoSquared – focused on product and growth

James Gill

CEO of GoSquared – focused on product and growth

Led the content marketing efforts for GoSquared for over 10 years – writing 100+ blog posts on product design, growth, business, and more. Also extensive experience in lead generation, and overall content marketing strategy.

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Vassilena Valchanova

Digital Strategist

I can help you with building your strategy across different topics, formats, and channels. To arrive at the final plan, we need to audit your existing content, the content of your key competitors, and research the topics your audience cares about. This process can also include adding specific planning and editorial calendar building, as well as setting up success metrics and a process for regular review.

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Cara Hogan

Content Marketing Strategist

Cara Hogan

Content Marketing Strategist

As a content strategist, I focus on creating a consistent and focused content message. I build all of my multi-media content around a central, quarterly theme and work with a team of writers, editors, and designers to execute it. This includes a mix of SEO-optimized blog posts, whitepapers, podcasts, videos, and more.

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Austin Mullins

Enterprise SEO & Content Marketer With a Passion for SaaS & Publishers | Founder @ Conversion Creatives

Austin Mullins

Enterprise SEO & Content Marketer With a Passion for SaaS & Publishers | Founder @ Conversion Creatives

There's no more scalable & profitable channel long-term than content marketing. If you can produce best-in-class assets that are relevant to your offerings and distribute that content to your target audience, the results can be quite dramatic. I'm here to help - let's chat!

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Hale Schneider

Head of Growth Marketing @ GrowthHackers.com

Hale Schneider

Head of Growth Marketing @ GrowthHackers.com

Content can be used in your marketing strategy at every step of the funnel. I work with the Contentools, the content marketing platform and have seen what works and what does from all sorts of content marketers on the platform.

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Foti Panagio

Founder at Growthmentor.io

$30.00/h

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Foti Panagio

Founder at Growthmentor.io

I'm a passionate full stack marketer with over a decade experience managing and coordinating distributed growth teams with a unique overlap into the world of InfraOps.

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Startups Web Hosting B2B

Why talk to a content marketing expert?

Content marketing's explosion in popularity has been replaced with a stark and sobering realisation that everyone's doing it, and many are doing it extremely well. If you have not started content marketing yet you might think that you are too late, but I have good news for you.

It's not too late!

On the contrary, it's never been a better time to get started with content marketing if you know what you're doing and focus on channels that work for your business.

Yes, there is definititely a lot more competition than there used to be a few years back. With more than 2 million blog posts being created every day, the level of competitiveness is dramatically increased. But there are still many ways to succeed and drive growth using content marketing. You just might have to zig where all the others zag.

Lots of the "tricks" and best practices that you read about on blogs and watch on online courses are completely out dated and simply wont work anymore. In saturated markets taking the copycat approach is the surest way to failure. A strategic approach needs to be taken to succeed in content marketing in 2019. It's not enough to just "show up" with your blog and podcast. Everyone's doing that already.

To get the latest insight on what's working and what's not working in content marketing you need to talk directly to the "doers" are actually practicing content marketing at high-growth startups themselves.

And that's exactly where GrowthMentor becomes insanely useful.

Popular Use Cases for Your Inspiration

Get advice on how to get buy in for content marketing budgets

The increase in demand for content marketers has resulted in a sharp increase in the rates of top-tier practitioners. Factor that in with the insane competitive landscape and it's easy to see why buy-in for content marketing is becoming more difficult than ever before.

Which leaves bosses and CFO's asking you the annoying questions like "when will we start seeing ROI on our spend." Content marketing isn't cheap and the ROI just isn't what it used to be anymore. And to make matters even worse, the payoff of content marketing usually shows up months later. Which leaves bosses and CFO's asking you the annoying questions like "when will we start seeing ROI on our spend." But that's no excuse to give up on content (at least if you do it properly).

This is a very common situation that most veteran content marketers have dealt with. Get their advice on how to deal with situations like this. And who knows, you might actually have to throw in the towel. There's no "rule" that says that content marketing is a good fit for all businesses. If you're on the fence about content marketing it wouldn't hurt to get the opinion of an unbiased full-stack marketer on whether content marketing's a right fit for your marketing stack, and if so, how to convince all stakeholders.

Get help improving your content's quality while on a tight budget

Whether we're talking video, blog, or infographic, the best content creators don't come cheap. And why should they? It takes a lot of work to become an elite content marketer!

But does that mean that all those that don't have $.40/word to pay for blog content are doomed to a life of sub-mediocre quality content marketing? No! But you'll have to think outside of the box. There are plenty of creative ways you can produce quality content on a bootstrapped budget.

Creative ways like creating the keyword optimized outlines yourself and then hiring top-shelf native writers to flesh out the article, or perhaps focusing on low-production cost content such as video for a single high-impact channel. It really depends on your situation, something that you can totally talk about on a call with a content marketing expert.

If you're itching for high-impact low cost content ideas then look for chats with content marketing mentors that also have experience working at bootstrapped startups. You'll seriously be amazed at what creative measures can be taken to really boost up your "quality score" while keeping the CFO happy.

Get an outside perspective on content ideation

Open up a blank notepad (or record your screen using Useloom), hop on a 30 minute call with a growth mentor and just riff about blog post or video ideas!

I know, I know, I can hear you already.

  • "But they don't know by business!"
  • "But they don't know the keywords I'm shooting for!"

But here's a secret.

All mentors on the platform are quadruple-vetted with only the top 5% actually making it onto our listings. These content marketers are pretty damn good and even a brief 30 minute Skype call with some of them will leave you feeling like a you've been hit by a dumptruck overflowing with creative inspiration.

Do better with content upgrades

We see this all the time, a great piece of content is created without an equivalently impressive mechanism to convert readers into email subscribers. Common reasons for this include exhaustion after creating the initial piece of content (really? we're not done yet?), lack of expertise around marketing automation and how to tactically setup use email optin tools with email marketing tools, lack of ideas on what the content upgrade should be, and the list goes on and on.

There isn't much benefit to using content upgrades if the original piece of content is terrible, but if you've put in the effort to create an awesome piece of content you should definitely try and max out the ROI of your time and leverage content upgrades. It's really a shame to spend days creating an awesome blog post and then skimping out when it comes down to the bait you'll use to actually get those emails or worse yet, not creating a content upgrdade at all. No, those visitors wont just "subscribe" to your monthly newsletter because they liked your single blog post. You need to offer them an incentive that doesn't suck.

Take a good hard look at your email subscriber KPI's, if you're not converting at least 3% of your blog traffic to subscribers, you're probably making a few mistakes here and there. But when you're so close it's difficult to see the forest for the trees. Creating content upgrades that don't suck and actually help boost visitor to subscriber conversions isn't rocket science.

There are creative "hacks" you can implement to help save you time and get that lead magnet and up running without hiring fancy designers and expensive content marketers. There are dozens of content marketing strategists on GrowthMentor that have experience collecting thousands of email subscribers. Leverage their experience, ask how they did it, they're literally on the platform because they want to help and share their expertise with ambitious marketers who want to upskill themselves.

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