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The key to great product marketing? The pre-work
About this talk
All too often product teams and marketers find themselves anxious for growth, frantically searching for levers or hacks to jump-start lagging adoption numbers.
Quickly attained, vanity growth is not sustainable. A tree doesn't grow branches without first forming a trunk (I made this phrase up but it feels right).
So where do you start?
The mentors in this video
Devon O’Rourke
Founder & Managing Partner at Fluvio
B2B and B2C product marketer with experience bringing new technology and SaaS features and products to market. My unique background has allowed me to develop differentiated approaches to product development as well as go-to-market solutions that excel in high growth, fast paced environments.
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