Next-Level Marketing: Skills for Success in 2023

Posted on 16 Jan 2023
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For marketers, founders, and freelancers alike

Robots won't take your job - they'll make it better.

DALL-E, ChatGPT, Google's helpful content update, the rise of BeReal, and the confusing slo-mo train wreck of Twitter. 2022 was crazy and 2023 will be no different.

But there are skills you can hone to stay ahead of the marketing game - and we'll focus on them in this workshop. Warning: this isn't a session for shiny-new-thing-chasers.

It's about building up skills and knowledge around the foundations - the things that stay the same - and strengthening them with the latest technology.

In this workshop, you will hear about:

  • How to future-proof your marketing for business and career success.
  • The fundamental skills that, while not new and shiny, form the core of your marketing know-how.
  • How new technology will help marketers in 2023 and what robots will continue to suck at.
  • How to build up new skills and improve your knowledge.
  • Tools, resources, and online spaces that can help you level up.
  • What Jeff Bezos got right – especially when it comes to building up marketing skills.

The mentors in this video

Vassilena Valchanova Digital Strategist & Trainer - Passionate about Content Marketing and CRO

I’ve spent more than a decade in digital marketing, with a primary focus in e-commerce and SaaS. My last role at a B2C SaaS startup with more than 500,000 registered users. Then I decided to go solo and work as an independent consultant on other exciting projects – and I always like to see new ones!

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