Next-Level Marketing: Skills for Success in 2023

For marketers, founders, and freelancers alike

Robots won't take your job - they'll make it better.

DALL-E, ChatGPT, Google's helpful content update, the rise of BeReal, and the confusing slo-mo train wreck of Twitter. 2022 was crazy and 2023 will be no different.

But there are skills you can hone to stay ahead of the marketing game - and we'll focus on them in this workshop. Warning: this isn't a session for shiny-new-thing-chasers.

It's about building up skills and knowledge around the foundations - the things that stay the same - and strengthening them with the latest technology.

In this workshop, you will hear about:

• How to future-proof your marketing for business and career success.
• The fundamental skills that, while not new and shiny, form the core of your marketing know-how.
• How new technology will help marketers in 2023 and what robots will continue to suck at.
• How to build up new skills and improve your knowledge.
• Tools, resources, and online spaces that can help you level up.
• What Jeff Bezos got right – especially when it comes to building up marketing skills.