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Live Onboarding Teardown with Kate Syuma
Your activation rate can make or break your company.
Consider this activation puzzle:
- Most product users drop off after their first session
- Yet activated users convert to paid at 3-10X higher rates.
And the difference between a legion of raving fans and crickets chirping in your dashboards? Your onboarding experience.
So watch as GrowthMentor's onboarding takes the hot-seat and learn best practices to get major player results even if you don't have a major player budget.
You'll learn:
- The three major mistakes most onboarding sequences make (and what to do instead)
- How to experiment on your onboarding to get real results
- The difference between "good" and "bad" friction (and when to use "good" friction)
- Three best practices that can improve onboarding for almost any product
The mentors in this video
Kate Syuma
Growth Advisor | ex-Miro Head of Growth Design | PLG and User Experience
Kate is a Growth Advisor with diverse experience in building products that combine great user experience with a real business impact.
Previously, Kate was shaping the product through hyper-growth at Miro for 6+ years, passing through company growth from Startup to Business at Scale.
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