Levers for Sustained Growth: Leading Growth-Driven Design

Posted on 15 Dec 2020

Growth Design

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About this talk

In this talk, I will cover an introduction to Growth-driven design, a brief history and the significance of a human-centered design approach to solving Growth problems.

While incremental and momentary wins via Growth hacking has its importance in experimentation, oftentimes the secret to sustained Growth is rooted in understanding customer motivation; get to know your customers, get the customers and be able to keep them.

I also share my learnings on building a design team for growth, hiring, coaching, and tips for leading growth-driven design.

The mentors in this video

Chetana Deorah Director of Product Design at Coursera

Chetana is a product design leader who empowers teams with a values-driven, customer-centric approach that elevates business goals. She has over 12 years of experience in product innovation and growth, with proven expertise leading for a global audience. Most recently, as Design Director at Netflix, she led product design for global acquisition & growth. Her compelling combination of product UX, research and brand expertise has allowed her to bring a unique richness and diversity of thought to leadership roles at Scribd, Yahoo, Pivotal Labs, Betfair, and Pentagram.

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