Crafting the ultimate sales pitch on your website — while strengthening your entire growth strategy

Posted on 03 Dec 2020
Conversion Rate OptimisationPersonalizationPositioningUser Research

In this talk, you’ll learn the 3 frameworks and philosophies that you can use to bridge the gaps between marketing, design, branding, and messaging to consistently launch massively-profitable pages.

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About this talk

Building a website can be one of the toughest, time-consuming projects you can undertake. Launching a landing page can be nerve-racking. And getting them to convert can be frustrating — you need to consider your target market, design and visual strategy, how you communicate your message, and of course, your entire marketing strategy.

If you look at each of these individually, you’re leaving – a lot of – money on the table.

In this talk, you’ll learn the 3 frameworks and philosophies that I use to bridge the gaps between marketing, design, branding, and messaging to consistently launch massively-profitable pages.

Each of these frameworks provide insights that not only show you how to optimize your website, but your entire growth strategy, including, but definitely not limited to: - Advertisement messaging and imagery that resonates with, and persuades your customers - Strategizing persuasive conversion paths that accelerate your customers decision making process. - Finding new, clever ways to turn your audience into active customers.

The mentors in this video

Lucas Mondora Head of Marketing @ Our Forest

I’ve worked in B2C and B2B environments as an in-house advisor, agency & consultant. My specialties are in SaaS and D2C ecommerce.

Growing new a startup into a sustainable and successful business can be a tough, frustrating and grueling uphill battle. Often, it feels like you’re taking 2 steps forward and 2 steps back.

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