Conversions for Maximizing your LTV: From Visitor To Loyal Customer

Posted on 12 Dec 2020
Conversion Rate OptimisationDesign / UX

In this video, Ana Santos talks about how to maximize customer LTV using conversion rate optimization by focusing on the benefits of keeping your users’ best interests in mind, and how to align them with your own business goals.

About this talk

The cost of acquiring a new customer can range from five to seven times the expense of keeping an existing one, yet many companies and start-ups are still focusing solely on customer acquisition.

Dwelling on short-term gains and ignoring the impact of a user-centered product and experience can affect the long-term success of your business.

In this talk, I want to focus on the benefits of keeping your users' best interests in mind, and how to align them with your own business goals.

The mentors in this video

Ana Santos Former Mobile UX Lead at

As an experienced UX and CRO (Conversion Rate Optimization) consultant, my aim is to help your business grow ethically while delivering genuine value to your users. During my UX journey, I’ve lived and worked in different countries and I had the chance to collaborate with agencies and companies of all sizes, from start-ups to giant techs such as Google.

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