For the last 20 years I’ve been working in Marketing, Sales and Branding for many industries around the world. I mentor startups in Europe and South America showing them how to find their voice and plan the best way to connect and find the right customers.
Passing The Torch #07: Going Freelancing, with Faith Storey
In this Passing The Torch episode, we talk with Faith Storey, a Growth Marketing Manager at Contrarian Thinking and a freelancing evangelist.
Faith shares her adventure in the world of mentoring and the best tips on going freelance.
In this episode, we explore:
- How to get started with freelancing
- Common mistakes to avoid when starting your freelancing journey
- Strategies for setting appropriate freelance pricing to reflect your value
Listen to this episode if freelancing has been on your radar and learn how to take the first steps into freedom!
You can also catch the full episode on our YouTube channel here.
Marcos Bravo: Hello everyone, and welcome to episode number seven of the Passing the torch day podcast by growth mentor. My name is Marcos and today I need to start this episode with an apology. Our guest today is the first female guest we had in the podcast. And for that, I am sorry, it took us a while to invite a female guest. But we needed to start with the bank. So we invited a really cool one called faith storey, mate is the second coolest name in the growth mentor network after me. And she is a master of mentoring in the world of freelancing, she will tell you everything that you need to know if you’ve been thinking about, about going freelance. So if you’ve been thinking about it, this is the episode for you. I want to invite you to also subscribe to our podcast, subscribe to our social media channels. And I want to invite you to enjoy the following conversation. Hello, Faith and welcome How are you doing today?
Faith Storey: I’m doing good man. How are you doing?
Marcos Bravo: Not bad. Not bad. So it’s eight in the morning for you. Right?
Faith Storey: Yeah, it’s nice and early here in Hawaii.
Marcos Bravo: That was I think this is the biggest difference I ever had in the show of times. But is awesome to have you absolutely awesome. I’m just gonna start straight away because I was checking your LinkedIn. And just so you people know, this is the craziest and longest, I felt my profile had a lot of stuff in it. Faith I think she beat me into. There’s a ton of cool stuff in there that she’s been doing. I mean, she’s a behemoth of marketing. Absolutely. And we’re gonna dig into all of the things that you’ve been doing. So I’m gonna let you tell the story. I’m not going to introduce you too much. But I need to start with the regular sort of invitation to talk about how did you end up coming to growth mentor? Where do you apply for a mentor? Or would you come for help? How was your involvement? Or how did you end up coming to us?
Faith Storey: So I actually have been both a mentor and a mentee. So I started off as a mentee, probably a few years ago, I don’t know it’s been a while now. So the first couple of years, I was on the mentee side and I was doing a lot of calls around the startup, I was working at trying to get better results for them at the time. And so I would talk with them. And I also was using it more for like mindset and career coaching as well, because there are a lot of people on there that have really great solid careers. And so I would go to them for advice on like, oh, what job should I take next? Or what should I look for my next job, so I kind of used it for mixed reasons. And then I eventually ended up applying to be a mentor. When I made the switch to freelancing, I didn’t immediately apply to growth mentor right after I became a freelancer, but I probably like a year after, because I realized I was having a lot of conversations over and over again on how do you make that transition to freelancing. And so I was like, Well, I’m gonna put myself on growth mentor, not for my market experience. But for well, you could argue marketing experience for freelancing specifically like how do you get clients? How do you price and how do you make that transition? And so I didn’t want to go down the mentor, typical path of like, Oh, I know how to do ads, really well ask me anything about ads, although I have had some of those calls. But I mostly like 90% of the calls have been around freelancing. So when I reached out to Foti with this, his offer of like, I want to mentor on this topic, no one else was really doing that. And so that’s kind of how that all came through.
Marcos Bravo: Which is an amazing thing to enter. Because like I told you before the show, I’ve been doing it for almost a year, and I’m still freaking out about it. I still don’t know what I’m doing. Sometimes I wake up, and then all I want to do is just to call back. Like just, I want to be contracted forever. I don’t want to do this anymore. But all the time. You end up doing amazing things for people and you enjoy it a lot. And you get all this stuff. I manage my own time and I can control my fate. So when you came, you came as a mentee. Right? Were you working with someone at the time, right?
Faith Storey: Yeah, I was working at a startup called case text. It was a legal tech company. And so I was reaching out to people who had more experience from like product lead growth because I ended up leading a lot of the growth experiments there that were in the product, not like I’ve started out doing just their ads. And then as the role transitioned, I was doing things that I hadn’t done before. And so I would reach out to mentors who had that, like think of people like products like webflow, where it’s mostly product growth. And so I’m reaching out to people like that to say, Hey, how did you do this? How do you prioritize experiments, things like that?
Marcos Bravo: Did you get the company involved into like, look, we need help let me call these guys, or which is your own initiative like, did you just jump in and do it?
Faith Storey: It was my own initiative. Yeah. I didn’t know. It would be a harder ask for the company to do it because growth mentor is also very new at this point in time, like there were still probably like, less than 500 mentors on there. I mean, I don’t even know how many there are now. But it was very early days. So it has probably been harder to ask them, but I also wanted it for myself, because I wanted to be able to ask other questions that weren’t necessarily just related to this one job.
Marcos Bravo: How long after did you go freelancing? Like, did you decide, Alright, I’m done with the contract being contacted for me, I just, I just want to do my own thing? How long after the calls?
Faith Storey: After the calls, I would say, less than a year because that was my last full-time job before I went on my freelance journey. And so probably less than a year if I think about the timeline, how it all kind of fell.
Marcos Bravo: Okay, and yeah, now I’m gonna start getting the nuggets. Because like, how, how was this journey? And how will you? Where’s your mind when you say, Okay, I’m going freelance, I’m taking the risk. I don’t care if just going to go for it. Like, how would this little sort of switch of being comfortably hired by a company to say, you know, what, I don’t need to be hired, I can do my own stuff. Like, how was that? Because I’m sure those people are thinking of doing it or planning or at least giving it a try. So how is your beginning of the journey?
Faith Storey: If anyone who listens to this needs to know one thing, know that you’re going to feel scared, and you’re never going to feel ready. It took me six months to actually decide from liking the idea to actually executing it and quitting my job. And that was all because of my lack of mindset of believing I could do it. And so there was a lot of fear. There was a lot of I don’t know, if anyone would hire me, because I was also like, three years into my career period, like I had graduated in 2018. And it was like, 2020, I actually just started freelancing in the midst of COVID, like when it was at its height, so people were like, You’re crazy. Don’t do it. And so it was a mixed bag of reasons why I’m so scared. But it’s normal to feel all of that fear. And even like you said, you still feel it even when you’re doing it, right? It’s like a feast or famine kind of thing. And, yeah, I ended up quitting my job in November of 2020. Part of the process of quitting is I actually got myself one client before I quit. So I wouldn’t go straight from having a paycheck too. So I had one client, right? And then actually pitched when I was quitting my job, I pitched them to become a client because I knew that they were going to end up needing to find someone to replace me. Why don’t you just hire me in the interim as a contractor until you find that person? And so that actually worked well. I came out, like right after quitting my job having two clients, one of them being my former employer, and I can keep going on half the journey has been since then, if you want, but that’s kind of how it started.
Marcos Bravo: Cool. And so this mindset, right, I mean, as I said, and you said it, it’s scary is the first step. Because I mean, you’re always part of a team, you’re always part of like, look, we’re part of a strategy. We’re part of a plan. It’s very rare that you work alone and the company, but then you go to literally work alone. I mean, you do have context for it. I don’t know if we need graphics or whatever, like you have people that you know, but how did it feel in the beginning? Or like after this minute after taking the first step? How did it feel like the first year of your freelancing? Did you ever get impostor syndrome? Or like, what am I doing? Any doubts?
Faith Storey: In the beginning, I was so nervous about my own worth, that when I was talking with potential clients, I would pitch very low prices, because I just didn’t think I was worth anything at that point, because I also did it. So thing that I wish I had done in hindsight is look more at research and what are other freelancers in my space charging, that’s something that I know whenever I’m doing these calls, I tell people like whatever your industry is, go see what other contractors are charging because you could probably charge around the same amount. And so I definitely charge too low because I felt the imposter syndrome. And I also just didn’t really know how to sell I think something that a lot of freelancers don’t realize is you have to be good at sales to be a good Freelancer because you’re constantly having to pitch off like, why should they hire you over an agency or full-time hire even like because you’re obviously not going to get as much work done as a full-time hire, but you also want cheaper so like, there’s a lot of pros and cons there. But yeah, so it’s like learning how to pitch yourself was an issue during the first year and eventually I got it right by month three. I was already over 12k a month in terms of income, which was much higher than when I was making it my full-time job. And that was because I was doing a lot of pitching those first three months of like, and then I learned what didn’t work like, Oh, this is what sells, and this is what doesn’t sell. And then over time, I just kept getting better and better and better. And so if anything, it’s like putting in the reps of learning how to sell yourself is really important that first year, honestly, the first three months because obviously, if it’s like a year and you still can’t pay it, you’re probably gonna go back to a full-time job because you’re not gonna have any clients. Learning how to pitch that first year was important learning how to price go into it with some backlink numbers in the back of your head from other freelancers to support it. And also, probably the most important thing I even I should have brought up first is learning what service to even offer is huge. Because whenever you’re a full-time employee, you’re doing so many different things. And so when you’re freelancing, they are hiring typically a specialist. So you have to figure out what is your one thing going to be. And I knew kind of initially what my one thing was going to be because I had the most experience in it. So for me, that was ads. And not everyone is as clear-cut. It’s like if you’re a product manager, are you just going to be a freelance product manager, you’re going to do one specific set of tasks a product manager would do. So with that being said, I’d also look into if you’re wanting to start out your first, honestly, you probably did this before you quit your job, not even in the first year, like like probably three months, priors, what service are you going to offer? And I can get more into that? How do you pick that? If you’re interested?
Marcos Bravo: How did you? How did you start reaching out to that? Did you just call all of your connections? And like, Hey, guys, I’m freelancing, or did you go to LinkedIn? Like, how was your first thing, your first go-to?
Faith Storey: So this process will look different for each person just because the services that you’re offering will have different markets. So if you’re looking, so for example, with ads, that’s pretty universal, where I know I can go on Upwork, I can go on LinkedIn, I can ask my network, there’s always going to be someone who needs ads done. And so that’s more universal, whereas something like I just keep referencing product managers. But if you could apply this to engineers, designers, or someone that is more technical, you’re probably going to have better success on a platform that is catered to those specific types of jobs like Toptal. That’s like, catered specifically to engineers and designers, right? So the process in which you would get clients is going to vary a little bit. But for me, I made it very quickly publicly known that I was freelancing, and I definitely helped, because people then knew they could hire me for services. And then I also felt like about all I did. I did update all of my marketplace profiles. So originally, I was just on Upwork. But then I applied to HUD, there are so many by the way, like there are hundreds of them now for specific niches. And so there’s at least like five to seven that I applied for that are specific to marketing. And I got really good leads from those as well because they’re vetting you. So like usually the caliber of clients is also higher as well, so they’re willing to pay more. So I did a lot of marketplaces I posted on LinkedIn, but I didn’t actively ever really send outbound. A lot of it ended up becoming inbound because as who I was, at the beginning of this journey, I did not feel comfortable sending out bounds. I didn’t know how to sell myself. So usually it was just inbound at that point.
Marcos Bravo: I can imagine there’s like, those. How can I write an email that is going to be out there like a status seeker subject line? Like Hi, your new marketing…
Faith Storey: It is so awkward.
Marcos Bravo: I don’t think it ever changed. I mean, I still, I’m still freaking out every time I have to send an email that is to someone I never made them. Like, I don’t want to sound like I’m selling something in the subject. So like, if I put Marcos here? No, it doesn’t work. With the pricing. I’m very curious, because um, I did the same thing. I made the same mistake. I’m like, sure. It’s all charged. It is like $500 here, that was another but then you notice a wait. There’s more hassle when you charge little than when you charge a lot. And I noticed for example, for one project, I remember like I winkers our ag bills, that project is $10,000 or cool. No, like, whoa, too expensive. No, it was just ALRIGHT. Let’s do this.
Faith Storey: Yeah, and a lot of the time, they’re just gonna say yeah, like, you’re really shooting yourself in the foot when you skip a lower price because they’re always gonna want to save money, you know? So if you give them a lower price, they’re not gonna be like, Oh, let me pay you more. They’re not gonna do that ever. And so, yeah, you’re honestly the worst thing. The worst possible scenario is you pitch that say that 10 grand and then they say no, okay, they come down to seven if you want, if you want us to work with them after they say no, but because that’s kind of like a red flag if they’re already, like trying to haggle you a little bit. But still like, let them tell, you know, instead of you telling yourself now, that’s huge in the first year.
Marcos Bravo: How did you end up choosing a set of skills? Because I mean, I’m looking at your IG profile. Right? You, you’re one of those marketers that people call the wild card of a company. So you do all of the marketing for them. And like, it’s a startup, you’re everywhere, right? How interesting because it was there was a need for them? Or did you choose them? Because that was what you enjoy doing?
Faith Storey: Yeah. Well, you got your like, for what’s the term, when you’re foreshadowed? What the two different ways you could do this are? So first, you can pick what you enjoy. That’s like the first strategy for picking a service. And that’s pretty simple. It’s like, okay, do you enjoy doing this thing, great. And you’re just going to do more of that thing as a freelancer the other way, which is actually the path that I kind of recommend more is figuring out what’s the highest in demand because you might enjoy, let’s say, doing podcast management, right? But let’s say no one’s looking for it, then you’re never gonna find clients because no one’s acting looking for it. So I always propose that people try to find a blend of the two, of course, don’t do just do something you hate, because you will burn out. And I’ve actually had that happen to me as well, my first year. But as you end up looking at jobs online for freelance gigs, and see what are people actually posting, that is something that you already know how to do. And you try to find that overlap. And so, for me, I noticed a lot of people wanted ads, they wanted someone to manage their ads for them, I realized that this was one of the higher-paying skills. And I also just anecdotally knew that it was much easier to prove ROI compared to SEO, where it takes a lot longer to prove your ROI. And so it was kind of like the trifecta of things like, Okay, I know I can get them to pay me a lot. I know people are looking for it. I know I can keep them because I can show them the value there. It’s very black and white. If I spent X I made Y. And a lot of freelance gigs are not that black and white. And so it’s a lot harder to argue your pricing. So that’s how I ended up picking the ads game. But I would say, if you’re not sure what to pick, either do what you enjoy, but risk not getting clients or try to find something that has clients already actively looking for it. And then if you can find it overlap is something you enjoy. That’s the best combination.
Marcos Bravo: Absolutely. And one of the things that happened, at least in my case, again, I’m putting myself here everywhere. But I started freelancing, right? And then one of the things that came out of my mind as I look maybe I don’t need to freelance by myself, I can start hiring people and start creating some sort of an agency like, I do have my Phantom agency Cold called the water lemon, which is my producer, media, and stuff. But if that’s what you’re planning to do, is that what you recommend, or do you think people should get really good on their own before they even plan to grow as an agency?
Faith Storey: It’s more of the latter, to answer your question you should definitely get really good on your own. But also not everyone is cut out to be a manager, I think there’s this narrative in society that you need to like rise, the corporate ladder, and honestly, the skills that you need to be an IC and the skills you need to be a manager are so different. And there’s just a massive gap. Like that’s why there are so many bad bosses because they didn’t have the skills to know how to be a good manager. And so I would do some internal self-reflection Do you even want to be a manager? Can you handle delegating tasks? Can you handle managing people? Can you handle the eating into your profits, right? And, if you feel like yes to all of those things, then sure go down the agency path. But regardless, of whether you do it or not, you still have to get 100%. Like, you need to be in the top 1% of your skill. Because once you are you can charge higher rates, that’s what we talked about, like you’re getting hired to do a specific thing. And if you are the best in the world, at this one thing, you can charge as much as you want, because people are going to want to work with the best. And so there’s that element of charging more. But also, if you want to be able to create an agency, you need to have a standard operating system that you work on, right? Okay, if a client comes in, I know the form I need to have, I know the documents that need to be in place right away, and I have a set process for doing things because that is going to make it easier to hand off to somebody else. And if you don’t have that, you’re just adding more work. The goal was for them to give you less work. If you don’t have those processes, it’s just going to be more work teaching that person how to do what you do. So get really good at it, charge higher prices, and then build out processes, and then you’re ready to start an agency.
Marcos Bravo: Is one of those things that you do to yourself.
Faith Storey: Yes. I have a friend who did that when she started a solo freelancing email marketing thing, and now she has an agency with like 12 people. She’s doing really well. But she had a lot of issues because she didn’t build those processes in advance. And so she was like, I have way too many staff members as I could literally have like four and get the same amount of work done with 12. And that’s why having that, you know, an operational system in place is important.
Marcos Bravo: Not to go back a little bit to the rendering part, right? You do get calls about people trying to get into the freelancing world. What are the main questions? What is the main sort of blocker for people to take that step?
Faith Storey: It is crazy how I did it go the calls are it is like the exact same problems across the board. One is, I don’t want to leave my job. Okay, first of all, you don’t have to start freelancing, you can just try a side client. See, if you like it, okay, you like it, then you can quit if you want. I actually advise people, don’t wait until they have 70% of their salary covered and then quit their job because then it’s not going to be such a hard blow, it’s going to be like working for a little bit. But then you can more safely quit your job. And so that’s the first thing is like, you don’t have to quit your job right away. And then also a lot of it is mindset related like we were talking about where love people just genuinely believe they can’t get clients. And I usually throw some stats at them. I’m like, over half the workforce freelancers now, you know, it’s huge. There’s a huge market for it. And it’s understanding where you fit in that piece. And I think that’s where they have an issue with freelancing is that they don’t really know where that is. Because it’s not also just figuring out what skill you have to offer. It’s Who are you going to offer it to the more niche you can get there? What is the phrase that niches are in the riches or the riches are? They don’t know that to a tee. And that’s like, the first thing I tell them, you need to know that. And obviously, that can change. Like, as you start, you’ll like iterate, and it’ll make more sense over time and become more aligned with what you want to do. But, they don’t have that. And so they feel a lot more nervous of, Oh, I’m gonna have to compete with overseas talent, and I would charge us rates, it’s like, you’re playing a different game, you don’t want those kinds of clients like you want the clients that understand you’re the expert in the space. And so you need to realize you are the expert yourself internally. And then you could go and get clients. And so a lot of it is a mindset type of call where I’m like, you can actually do this, it’s honestly like, I’m hyping them up. That’s like 90% of the call.
Marcos Bravo: It’s a cheerleading call.
Faith Storey: Yeah, it really is. It really is. I feel like once you hear other people are doing it and make it just like, Okay, I can’t do this. And so I’m glad we’re having these conversations where we both freelance to like help others realize they could do it. And then the second thing would be pricing, I get a lot of questions about pricing how do you do it? When do you use certain types of pricing that they don’t even realize they’re things outside of hourly pricing, you know, and so that probably a mix of those two things. But probably eight 80% of it is mindset related. To be honest.
Marcos Bravo: The pricing is crazy. I remember I met a friend at the last Web Summit. He does basically the same thing I do, right, like your video for companies and trying to figure out the Vita strategy and things like that. And we had a quick chat, and that was the beginning of my freelancing experience. And I remember he hasn’t zoned so how much are you charging workers? Oh, my God, well, this much. 10 times that mark 10 times that I’m like, dude, kind of charts. 10 times I just thought it was like, doesn’t matter. Like, nobody’s like that you gotta get more hassled, you’re gonna get more like, it’s going to be harder for you to charge little and try to convince people than just show up there and maybe lose one or two clients. But that one client is gonna say, Sherman. I mean, you’re, you’re the expert who will let you do your thing. And then yeah, do you just cover every other expense out of that work? Right?
Faith Storey: Agree with all of that in, it’s crazy how much we price based on the time when we should price based on the value that you provide. Right? Like, if you’re gonna bring this company, let’s say a million dollars in revenue, why are you only charging two grand a month? Like, you know what I mean? Like, that’s a drop in the bucket compared to what you’re going to bring them. And so I think to your point, like quantifying what is the value that you’re going to be bringing them if you can’t accurately do that yet, that’s the thing you should be able to do before we start freelancing is think about what the revenue could be for a company if they hired you, as some case studies to back that up, if you can, because then you could charge more. But yeah, then you can raise your pricing to crazy amounts, like Yeah, 10 grand a month or whatever, because you can argue, okay, I know I can easily like triple that. If you hire me, you know, like, I could, like give you at least 30 grand a month back and return, that it’s the numbers just make sense. And so I agree with everything you’re saying, Yeah, it’s pricing based on value instead of just time is really when you start making that cash.
Marcos Bravo: It becomes easier.
Faith Storey: Yeah, it definitely gets easier over time you feel a lot more comfortable selling yourself, and you start to realize what you’re worth because you’ll also see all the bad freelancers that are out there. And you’re like, Oh, I know, I could do better work than that. And reminds you of I can do this. And I do deserve this much. Do you know?
Marcos Bravo” That’s cool. I’m taking that for myself again. This call is literally for me. So I’m sorry, everyone.
Faith Storey: Yeah, this is actually us doing.
Marcos Bravo: By the way. So this is how metal calls work if you’ve never had one. I don’t want to ask you for advice. Because every little thing that you said, is great advice for anyone trying to go freelance. So what I want to ask you is where people can find resources on the little hill. Oh, where did you find the resources that you needed to take that step besides Growth Mentor, which is probably the best way anyways, but what help you say, okay, yeah, I have everything I need it.
Faith Storey: Yeah, if you if they’re not on growth mentor, I would reach out to the people who are actively freelancing, and in the thing that you want to do, and then see if you can like, buy them a coffee or like, give them like a Postmates, gift card, whatever, like, try to sweeten the deal to get some of their time and then just ask them questions. That’s something that I did a lot of in the early days because there are so many ad contractors out there. So I asked a lot of them in agencies so I was like trying to understand what’s the pricing that people are averaging around? Well, how do you structure this? Like, I actually did a lot of subcontract work, which is something that I think a lot of people could benefit from in the early stages of their freelancing career. So how that works is, you probably already know this for anyone who doesn’t know. So there’s a person who is the face of the account. So let’s say I’m working with Google, and I subcontract under Marco. Marco is going to be the one who mostly talks to Google. But I’m actually using the word Marco. Yeah, I’m pretty much doing the work. And Marco is kind of there as the middleman facilitating the client relationship. But I get to learn from Marco does things and how he talks to clients, if I’m still getting paid to do that, because Marco’s paying me Google’s paying Marcos, right? And so that is how I learned a lot is because I did that I probably worked with three or four different people who had already been freelancing, I actually still do some subcontract work now, because it’s obviously kind of easier, because then I don’t have to deal with the client stuff like they have to deal with it. So anyhow, that’s a great way to get started to is if you talk to these people and ask them you could subcontract under them because honestly, a lot of them will probably say yes because I don’t want to do the work. So it kind of is a win-win.
Marcos Bravo: I know a lot of people who would rather definitely do the work, instead of talking to customers, I just want to ask you one more thing, just in case they have a bad client, a bad customer that either didn’t like the results, or which is hard to to get the money from them or, like anybody experienced on the freelance?
Faith Storey: Yes, I definitely had some.
Marcos Bravo: You don’t need to mention them unless you really hate them.
Faith Storey: No, I’m not gonna do that. But thanks to anyone who started freelancing, or was going to freelance, you’re gonna have a bad client, it’s gonna happen. You can’t avoid it. You’ll get better over time at learning how to hire like what clients are right for you. What are the client green flags and red flags you look out for? And this was early on because I didn’t really know how to properly assess who was the right client for me. And so they were just impatient to pay us to be honest, like they, they were constantly slacking me for updates on things like they were very micromanaging. And they would like to change things that have my own data created, like not telling me they changed it. So like, why is this like this, like find out, they changed it. And they would like not to pay me on time. Like they were just a real hassle client. And honestly, the Pareto Principle is true and everything and 20%, of your clients will cause 80% of your problems, and they’re always going to be the lowest paying clients. I can guarantee your highest-paying clients are typically going to be the easiest to deal with. So if they’re already wanting to make you pay, like charging less, or they want to pay you less than it’s already that’s probably the biggest red flag for sure. Yeah, they’re gonna be a pain they’re gonna Yeah unless you have some sort of compensation plan in place and how you can get paid more later, which is fine. I’m okay with that. But yeah. If anything, know that it’s gonna happen. Everyone gets a bad client, and then you just learn from it and you do.
Marcos Bravo: So, where can people find you? I mean, we can find you on LinkedIn, if you’re like, like I told you before, your name is almost as cool as mine, we probably understand. But where can people find you? Where can find your work? How we can point them in your direction besides growth mentor?
Faith Storey: If you want to have a call like this, that got that was great. I love doing these types of things and helping people get on their freelancing journey. LinkedIn is fine, you can message me there and ask me questions. If you don’t want to do a full-on call, I have a website, we can also fill out a form, you could also see my case studies and my ad creative portfolio, and you can see how I pitch to clients. And I think that would be really helpful for people if they want to see how I market myself. I have a whole course that teaches literally all of this, but I’m not going to plug it that you could if you want.
Marcos Bravo: I’ll plug it in the description later.
Faith Storey: Oh, nice. Yeah, that teaches people how to do all of this as well, because we got asked so many times by my friend, were just like, let’s just make this all in one thing. And then people can just watch it and learn how to do this. And it’s been a fun journey with that, too. So yeah, freelancing is great. TLDR, freelancing is great. Everyone should try it. And you can also go back and forth like, you can go back to full time if you want, and then go back to freelancing later, just depending on what you need in your life at the time.
Marcos Bravo: It was good to Yeah, it was just the waters, basically.
Faith Storey: Yeah, yeah, I looked at it for a while. That’s two and a half years. And now I actually recently accepted a full-time job, which is crazy. I never thought I would be saying this. But it has just happened to be a dream opportunity for me. So I decided to do it. So keep in mind if you’re like thinking about it, but you’re not sure that it’s not permanent. You can always go back if you’re kind of addicted to the paycheck, you can go back that wasn’t my case, because I actually made more money freelancing. But if you got, you know, if you’re like a dream opportunity comes your way.
Marcos Bravo: Yeah, gotta take it. Absolutely. Faith. Thank you so much for all of this masterclass on how to go freelancing. I mean, tons of nuggets in there not just for me but for everybody. So great to have you here. People go to growth mentor, check on fake profiles, and you’ll see all the things that can help you with not only on the freelancing side but also like the expertise that she has in doing ads for many companies around the world, and faith again, thank you so much for joining us today.
Faith Storey: Thank you.
Marcos Bravo: Now I need to confess something, this episode was a lot about answering questions for myself, I asked a lot of the things that I needed to know because I was also going into the world of freelancing. And faith is an encyclopedia of good advice. If you want to go that way. I’m going to tell you also the three things I’m taking with me without regular soup, so let’s go. So the first thing that I’m really taking with me is the time will never be right. If you are thinking about it, just go ahead and do it. There’s one thing that she mentioned, that is very important. If you’re worried about the money, make sure you have to cover a big chunk of your regular salary before you jump into it just to make you feel better and safe. But again, is never the right time, you go ahead and do it. And linked with them money issue is about the pricing. When we’re talking about pricing, you always think that you’re not good enough, and you want to start charging little, don’t go that way. See how much money people like you are charging, and go ahead for that price doesn’t matter. If you just started, you’re gonna get a lot less hassle from people who are ready to pay more than the people who are looking for the bargain. So double-check your pricing, do a little research, and don’t be scared of charging a good amount. And the last thing is you will have a bad customer doesn’t matter what happened. And that’s why I asked that question is that you will have bad people, you will have a bad customer that is going to be hard to for them to pay or hard to work with. And you just have to be ready for that. And little by little you’re going to start learning the red flags that are going to help you avoid that kind of customers and get a better relationship with the rest of your customers anyway. So those three things, just never the right time. Check on your pricing and be ready for a bad customer. So with that, let’s finish this swoop. So yeah, talking to Faith was great. She’s an amazing person and an Encyclopedia of how to go freelance. So make sure you go and find her in the growth mentor network. If you want to go freelancing book a call with her she’s going to help you out. I would also invite you to follow all of our social media channels to stay tuned and stay updated with everything happening in the world of growth mentor. I want to invite you to subscribe to our podcast if you want to grow your career and your business. And I want to thank you for all of your support. So with that being said, my name is Marcos and I will see you next time. Cheers!
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Thinking of quitting your 9-5 and becoming a freelancer? Or maybe turning that side hustle into your full-time job? I made the switch over a year ago and made $200k my first year while working 50% less. Now I’m a mentor to help you do the same.
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