Good marketing is by no means simple. In order to be successful, you need to have a clear understanding of your audience, your product or service, and the marketplace. You also need to be able to set realistic goals, create and execute effective marketing strategies, and track and measure your results.
That’s a lot to keep track of—no wonder so many small businesses and entrepreneurs struggle with marketing. If you’re feeling overwhelmed, a marketing coach could be exactly what you need to get your marketing back on track.
Not sure what a marketing coach is exactly? Don’t worry! In this article, GrowthMentor will be discussing:
- What marketing coaches do
- The benefits of working with a marketing coach
- How to find a marketing coach that’s right for you
Keep reading to learn more!
What is a marketing coach?
Marketing coaches are marketing professionals who put their skills and experience to work by educating founders, CEOs, CMOs, and marketing employees. The goal of marketing coaching is to arm clients with the skills they need to overcome marketing challenges and continue scaling their businesses.
Marketing coaches vs. marketing consultants
When explaining the difference between a marketing coach and a marketing consultant, a proverb comes to mind:
- “Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.”
A marketing consultant (aka., a marketing advisor) can help you with specific marketing tasks (e.g., designing an ad campaign), but once the project is complete, the consultant is out of the picture. And since they usually handle most of the work themselves, you’re usually unable to replicate their results.
In contrast, a marketing coach will help you develop marketing skills that you can use long after the coaching relationship has ended. Marketing coaches work with clients to help them understand marketing concepts, set goals, and create strategies. In other words, marketing coaches typically focus on teaching them how to approach marketing goals and tasks themselves.
What does a marketing coach do?
The answer to this question depends on the marketing coach—every coach has their own unique approach and focuses on different aspects of marketing. However, there are some marketing coaching activities that are more common than others.
Here are a few examples:
- Assessing marketing goals
- Analyzing marketing data
- Brainstorming marketing strategies
- Identifying marketing KPIs
- Creating marketing plans
- Providing feedback on marketing campaigns
- Reviewing marketing materials
- Training marketing teams
The bottom line is that marketing coaches help business owners and marketing professionals to be more successful in their marketing endeavors. They do this by coaching—no surprises there!
Coaching is a development process marketing coaches use to help marketing teams and professionals identify areas of improvement, set goals, and develop strategies for achieving those goals through guidance, feedback, and advice.
Who are marketing coaches for?
Marketing coaches typically work with marketing teams and professionals, but they can also be beneficial for business owners and entrepreneurs who want to gain a better understanding of marketing or take a more hands-on approach to marketing their businesses.
So, in short, marketing coaches are for anyone who works in marketing, wants to work in marketing, or wants to improve their marketing skill set!
What are the benefits of working with a marketing coach?
There are many benefits to working with marketing coach, including:
1) Improved marketing skills
One of the main (and most obvious) benefits of working with a marketing coach is that it can help you develop marketing skills that will benefit you for years to come.
Marketing coaches help their clients to understand marketing concepts, set goals, and create strategies—in other words, marketing coaches typically focus on teaching marketing teams how to approach marketing goals and tasks themselves.
This means that after working with a marketing coach, you should be able to replicate their results with a bit of practice.
2) Enhanced marketing strategy
Another benefit of marketing coaching is that it can help you to enhance your marketing strategy. A marketing coach will help you to assess your marketing goals, analyze marketing data, brainstorm marketing strategies, and more. In other words, a marketing coach will help you to develop a comprehensive marketing strategy that you can use to achieve your marketing goals.
3) Improved marketing campaigns
In addition to helping you enhance your marketing strategy, marketing coaching can also help you directly improve your marketing campaigns and their outcomes. A marketing coach will provide feedback on your marketing campaigns, review marketing materials, and train marketing teams—all of which can help to improve the quality and effectiveness of your marketing campaigns.
4) Better support system
Whether you’re a junior marketing employee or a CMO, it’s always nice to know that you have someone to call on when you need advice. Marketing coaches can serve as a reliable support system for marketing professionals, providing guidance, feedback, and advice when needed.
With a Growth Mentor membership, businesses can schedule unlimited calls with a wide variety of marketing coaches who specialize in areas like:
5) Greater marketing success
Ultimately, marketing coaching can lead to greater marketing success. By helping you develop marketing skills, enhance your marketing strategy, and improve your marketing campaigns, marketing coaching can help you to achieve your marketing goals and objectives.
What to look for in a marketing coach
When looking for a marketing coach, it’s important to find someone who is a good fit for your specific needs. There are a few factors you should be considering, including:
Make sure the marketing coach you’re considering has experience working with businesses in your industry. They should also have a solid understanding of the marketing concepts you need help with and the tools you use (or want to learn).
You can use Growth Mentor’s search filters to screen marketing coaches by tools, companies, skills, industries, languages, and more. By being specific about what you’re looking for, you dramatically increase your chances of finding a coach that fits the bill!
It’s important to feel comfortable working with your marketing coach. After all, you’ll be spending a lot of time talking to them about your business! If you can, try to schedule an initial consultation to get a feel for their personality and coaching style.
Growth Mentor makes it easy to get a feel for the variety of different coaching styles available on the platform through unlimited free sessions with any coach marked “Free”. You can book up to three free sessions at a time, so cast a wide net and find the perfect coach!
Last but not least, you’ll need to consider cost when selecting a marketing coach. Marketing coaching services are often expensive—anywhere from a few hundred dollars per month to a few thousand dollars per month depending on the number of sessions you book.
Growth Mentor is an affordable option in the world of marketing coaching. A membership start at $60/mo for individuals and $43/mo/seat for teams. Once your membership is active, you and your team are free to book unlimited sessions with a range of coaches at no extra cost!
References are incredibly important when you’re looking for a marketing coach. A great coach will have past clients who are more than happy to leave a rating or a review.
Growth Mentor makes it easy to browse references for marketing coaches. All you need to do is click onto the profile of a potential coach, and you’ll find a wealth of insights into their coaching style and experience thanks to reviews from past clients.
How to find a great marketing coach with Growth Mentor
Now that you know what to look for in a marketing coach, it’s time to find one! The best way to find a marketing coach is through a platform like GrowthMentor, which connects professionals to industry-leading marketers and mentors.
Once you’re inside the platform, there are five main ways to find a marketing coach:
1) Search, filters, and sorting
The simplest way to find a marketing coach is to use the search and filters function inside GrowthMentor. Search for keywords related to the skills or concepts you’re hoping to learn, and you’ll generate a list of potential coaches to reach out to.
Plus, you can use the filters to narrow down your options by factors like:
Once you have your list of potential coaches narrowed down, you can sort it based on rating, price, and experience to land on the best candidates for your circumstances.
If you’re not sure where to start your search, check out some of the marketing coach collections put together by the GrowthMentor team. These collections feature coaches who are experts in specific marketing concepts and skill sets, or are especially experienced when it comes to overcoming specific marketing challenges. So, they’re a great starting point if you need help with a specific topic.
There are tons of collection to search through, but a few of our most popular include:
3) Recommended coaches
Even before you’ve booked your first session, Growth Mentor is able to recommend potential coaches based on the information you give us during signup. You’ll find these coaches located on your dashboard below the “Get Help” and “Network” blocks.
Once you’ve completed a few sessions with coaches on the platform, GrowthMentor will start to get a feel for your coaching preferences. From there, we’ll make recommendations for marketing coaches who we think would be a great fit for you.
4) Video library
In addition to connecting you with marketing coaches, Growth Mentor also has an extensive video library packed with helpful marketing content. These videos cover everything from marketing fundamentals to more advanced concepts, and they’re a great resource if you want to learn more about marketing in general or brush up on specific skills.
But how does this help you find a marketing coach? Well, all the videos in the library were recorded by mentors in Growth Mentor’s network. So, if you find a video that you particularly enjoy or that’s especially helpful, you can reach out to the coach who recorded it and book a session!
To access the video library, click on the “Videos” tab on the menu bar. This will take you to the video library, where you’re able to browse our whole collection or filter your search to narrow things down.
5) Help requests
Finally, you can also reach out and request help to find a great marketing coach. All you need to do is click on the “Post a Help Request” button on your dashboard, fill out the form, and any coaches with the skills or experience you’re looking for are free to reach out.
This is a great option if you have a very specific goal in mind because it allows you to get in touch with marketing coaches who might not show up in your initial search.
So there you have it! Those are four of the best ways to find a marketing coach on GrowthMentor.
Upgrade your marketing skill set
If you’re ready to take your marketing efforts to the next level, consider working with a marketing coach! The benefits are clear—a marketing coach can help you assess your goals, analyze your data, brainstorm strategies, identify KPIs, create marketing plans, provide feedback on campaigns, review marketing materials, and train marketing teams.
Now that you know more about marketing coaches and the benefits of working with one, it’s time to start your search for a great one on Growth Mentor. We’ll connect you with an experienced marketing coach who can help you achieve your marketing goals.
Give Growth Mentor a try for 14 days—risk-free!