It’s easy to get sucked into the trap of consuming content created by self-proclaimed gurus.
You know, the ones that seem to have all the answers.
The ones with the secret “easy” path to 6-7 figures in eCommerce.
It’s this temptation that derails many first time entrepreneurs.
The truth is that there is no secret.
Ecommerce success ultimately boils down to having all your affairs in order:
- Great product
- Great service
- Great positioning
- Great marketing
Getting good at all of the skills needed to fulfill the above takes time, hard work, and a little bit of luck.
And that journey’s totally unique for everyone.
That’s where having a mentor can come in super useful.
Authentic mentors > Fake gurus
An eCommerce mentor is someone with a “been there done that” experience that genuinely wants to help you succeed.
A true eCommerce mentor will never blow smoke in your face to get you to buy their $497 course.
A true eCommerce mentor has noble intentions:
- To help you reduce the chance of making stupid (avoidable) mistakes
- To guide you towards the resources you’ll need to learn what matters for you.
- To spot blind spots in your strategy and give you a friendly heads up.
- To be the mentor they wish they had when they were in your shoes.
How to find an eCommerce mentor
The traditional way
Traditionally, finding an eCommerce mentor’s been a bit of a pain.
It usually goes a little like this:
- Do your homework, find someone you admire that’s got a verifiable track record of success in eCommerce, and reach out
- Give first, do something nice to catch their attention and win their respect
- After rapport’s been built, ask them for advice.
While this sounds great in theory, it’s time-consuming and honestly, kind of awkward.
The newer efficient way
- Signup to GrowthMentor
- Filter eCommerce mentors by expertise, company, language, and price
- Book a call with them for a remote mentorship session
Booking the call takes about two minutes, end to end. Search by the problem you are stuck on, pick the person who has run it, and request the session.
Great, so you’ve found your eCommerce mentor.
What kind of questions should you ask?
GrowthMentor vs courses, marketplaces and “gurus”
Before you hand anyone money, it helps to know what you are actually choosing between. Here is how the three main options stack up for an ecommerce founder.
Three ways to get ecommerce help, side by side
| GrowthMentor | Mentor marketplaces | Courses & “gurus” | |
|---|---|---|---|
| Who you actually get | Vetted operators who have run and scaled real stores | Whoever is in the directory, quality varies | One person's playbook, sold to everyone |
| Format | 1:1 calls, on demand | 1:1, but booked and priced per mentor | Recorded course or group program |
| What it costs | One membership, every mentor included | $120–600/mo per mentor | $200–2,000 up front |
| Switch mentors whenever you want | |||
| Nothing to upsell you at the end |
- GrowthMentor
- Vetted operators who have run and scaled real stores
- Mentor marketplaces
- Whoever is in the directory, quality varies
- Courses & “gurus”
- One person's playbook, sold to everyone
- GrowthMentor
- 1:1 calls, on demand
- Mentor marketplaces
- 1:1, but booked and priced per mentor
- Courses & “gurus”
- Recorded course or group program
- GrowthMentor
- One membership, every mentor included
- Mentor marketplaces
- $120–600/mo per mentor
- Courses & “gurus”
- $200–2,000 up front
- GrowthMentor
- Mentor marketplaces
- Courses & “gurus”
- GrowthMentor
- Mentor marketplaces
- Courses & “gurus”
Questions to ask an e-commerce mentor
It depends on what stage you’re in, what your challenges are, and what your goals are.
If you’ve already got initial traction and are doing between $10-20k/month in online sales, then speaking to an eCommerce mentor that specializes in scaling different marketing channels might be a good idea.
Again, every case is completely unique, but a general rule of thumb is to enter every mentorship session with a clear idea of what is the specific challenge you’d like clarity on and also what the desired outcome of the call is for you.
Here are a few questions mentees on GrowthMentor have asked their mentors:
- How can I determine the best products to sell in my eCommerce store?
- What’s the most effective strategy for sourcing and managing inventory?
- Can you suggest ways to optimize my eCommerce site for SEO?
- How can I improve my product descriptions and photography to better sell my products?
- What marketing channels do you recommend for driving traffic to my eCommerce site?
- How can I leverage social media to enhance my eCommerce business?
- What are some strategies to reduce cart abandonment rates?
- How can I build and maintain strong relationships with my suppliers?
- Can you share some customer retention strategies that worked for your eCommerce business?
- How do you approach scaling an eCommerce business once it’s off the ground?
- What metrics or key performance indicators (KPIs) should I focus on to gauge my eCommerce business’s success?
- How can I create an effective email marketing strategy for my eCommerce business?
- Can you advise on implementing a successful PPC advertising strategy?
- What are your thoughts on utilizing influencer marketing in my specific niche?
- How do I handle international shipping and taxes?
- What are some strategies to ensure my website is user-friendly and optimized for conversions?
- How can I efficiently manage customer service and handle customer complaints?
- What are some common mistakes you see new eCommerce entrepreneurs make, and how can I avoid them?
- Can you recommend any tools or software that will streamline my operations?
- What’s your approach to conducting competitive research in the eCommerce space?
Get some inspiration with these 47 questions based on real-life questions asked by the GrowthMentor community.
Talk to an ecommerce mentor who's actually run a store
Book a 1:1 call with a vetted ecommerce mentor on GrowthMentor. One membership, unlimited calls, every mentor included.
Featured eCommerce mentors
Below are just a few eCommerce mentors on the GrowthMentor platform with extensive hands-on experience scaling eCommerce companies.
Click into their profiles to learn more about them. Don’t forget to check out their reviews as it’ll give you a rough idea of what other mentees are booking their time to talk about.
Oh yea, one more thing. They are all super friendly and grounded. Think of the mentors on GrowthMentor as the antithesis to your traditional Youtube “Guru” types we all love to make fun of.
Suggested mentors
A few of the ecommerce mentors on GrowthMentor, all operators who have actually run and scaled stores. A 1:1 call with any of them is included in membership.
Ammarah Ahmed
Ecommerce operator turned CRO consultant. Finds the friction in your funnel and the few fixes worth doing first.
Nicolas Moulin
DTC conversion and Klaviyo email, day-to-day on Shopify. Audits your store and your flows, then rebuilds them to convert.
John Kiskipelis
Ecommerce paid acquisition. Google and Shopping ads structured to scale without torching your margin.
David Hoos
Led marketing at The Good, an ecommerce CRO firm. Usability and content fixes that lift engagement and sales.
Joanna Delaney
Ran global paid for an Inditex ecommerce brand. Multi-million budgets across Meta, Google and more.
Every mentor on GrowthMentor is double-vetted before they can take a single call. No dropshipping gurus, no $497 course waiting at the end. Just operators who have actually run and scaled stores, and who only earn your trust one call at a time.
Looking for an eCommerce mentor?
There’s no easier way to find an eCommerce mentor on the internet today.
GrowthMentor is the world’s only mentorship platform that’s oriented specifically for growth.
Don’t go about it alone.
Learn from (and be inspired by) those that have “been there and done that.”
You can browse the ecommerce mentors on GrowthMentor by expertise, company and language, then book a 1:1 call whenever you are ready.
eCommerce mentorship FAQs
Mentors who've been there
Scaling an ecommerce store?
Talk it through with someone who's done it.
Browse vetted ecommerce mentors and book a 1:1 call on-demand. Membership is unlimited calls, every mentor included.
Talk to a mentorKeep reading
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