About this talk
Imagine you just started marketing for a new business. Before you can start your marketing efforts you are tasked with defining a few KPIs for tracking the success of your marketing campaigns.
Sounds scary right? With no starting points to begin with this sounds like a huge and complex venture as there literally hundreds of metrics you can choose from. E.g. should you focus on bounce rate or clicks? Are conversions the only metric to look at? Or are others equally important?
In this workshop we will reduce the large number of metrics you could look at, while focusing only on those, which are really important for your business. Step-by-step I will show you how to systematically develop a marketing KPIs framework directly derived from your business and marketing objectives.