How to send emails your users will act on

Posted on 13 Dec 2020
Email Marketing

From segmenting your audience to engaging subject lines, to behavior-based triggers, James will be sharing all the secrets he has in this fast-paced, practical talk.

About this talk

Most businesses send rubbish emails to their users and customers. Most businesses struggle with low open rates, poor click through rates, and, ultimately, find their users don't do anything after they receive mass mail-outs.

In this talk, James will share a bunch of lessons he's learnt the hard way, through growing GoSquared to thousands of customers, and sending hundreds to tens of thousands of people over the course of the last 10 years.

About James Gill Co-Founder and CEO at

As the CEO of GoSquared, I break my time between defining the long-term product roadmap we work towards, setting the goals, vision, and purpose for the company, hiring amazing people, and when possible, assisting with the design of our software platform.

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Hopefully, you picked up some nice little info nuggets watching this video.

Now the idea is to put said nuggets to use, right?! What if you still have a few questions? Schedule a 1:1 call with any of the speakers from the video library on the GrowthMentor platform. Each and every one of them is available to help you go over your growth strategy.